Beautycon LA is back in all of its glitz and colorful glamor. The 2024 convention kicked off on a hazy Saturday morning in the heart of West LA. Split between the Main Stage and the Beauty School Stage, a host of expert panels, demonstrations, masterclasses, and more ensued. Across the venue brand activations and techni-colored beauty box photo opps decorated the space, offering a wealth of options for attendees to engage with.
The Somos My Era panel set the tone on the main stage for a community-first day. Afro-Latina creators Monica Veloz and Iris Beilin sat with Raquel Reichard, Deputy Director of R29 Somos, to discuss embracing beauty through the evolving eras of their lives and how their cultures inform their outlooks.
Creators Lane panelists discuss the importance of balancing organic and sponsored content to cultivate trust with their digital communities, while the Influencer Management panel across the venue brought Digital Brand Architects to the stage to share advice on navigating the creator industry.
From audience tarot card readings with Alicia Brayboy to expert tips on properly layering SPF into your makeup routine, from makeup artist and Ciele founder Nikki DeRoest, attendees delighted in a holistic beauty experience.
For HairTok 101, ESSENCE Senior Beauty Editor Akili King sat down with hair experts to take a closer look at intentional hair care across textures and types. The former included content creator Dana Patterson and Julissa Prado, founder of Rizos Curls, who converse about the science behind acidic haircare and pH-informed routines. Following this, King led the Inside Mielle panel with Mielle founder and CEO Monique Rodriguez. Rodriguez touched on understanding purpose, boundaries, and alignment as a successful business owner.
Tan then took to the stage once more for a conversation with the co-founders, Marianna Hewitt and Lauren Ireland, of the internet’s favorite beauty brand Summer Fridays.
The Masterclasses of the day included “Hair Me Out” and “Elevate Your Makeup Game,” led by celebrity hairstylist Justine Marjan and beauty artist Mitchell Halliday, respectively. Marjan demonstrated how to achieve voluminous curls and a frizz free, knot-bun updo. Eyes were glued to the stage for Mitchell Halliday’s makeup masterclass on full face beats.
The Beauty School Stage expanded the notions of beauty through self-care and cheat codes. Raquel Reichard sat down with therapist and author Oludara Adeeyo to discuss what self care looks like for women of color, and how they can step away from the “superwoman syndrome” that leads to emotional fatigue and burnout. Adeeyo’s advice to women: “get real before you can heal.” R29 Unbothered’s Sandy Pierre chatted beauty cheat codes with celebrity stylist Ivy Coco who shared her wisdom comes from her mother and grandmother.
The day concluded with an uplifting conversation between Latina creators Mariale Marrero,Luann Diez, and Amanda Diaz, moderated by Fashion and Beauty Editor Stephanie Montes. They discussed authenticity, heritage, and career building. After an educational and product-filled day, attendees walked away from Beautycon Day One with newfound excitement for the beauty world and an eagerness to head into Day Two.
Let’s take it back to when Ross started her acting career in the early 2000s. The American Fiction actress sported her curls at the 2004 BET Awards. The following year, she did it again, letting her hair out, in full volume, at the UPN series Second Time Around Launch Party.
Over the years, she’s continued to wear her curls, but eventually began exploring new styles—voluminous blowouts and braids included. Almost a decade later, she rocked cornrows with a nude lipstick at the 2010 InStyle Magazine Post-Golden Globes Party. She put her hair in a bun, and finished her look with a bold eyeliner and red lipstick, at the 2014 American Music Awards. In 2016, she was found in two pigtail braids at the 2016 Nordic State Dinner. Lastly, she rocked a long ponytail with a signature red lipstick at the 2024 Vanity Fair Oscar Party.
In honor of her 52nd birthday today, look back at Ms. Ross’ inspiring hair moments over the years.
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Tracee Ellis Ross at The Diversity Awards
BEVERLY HILLS, CA – NOVEMBER 3: Actress Tracee Ellis Ross attends The Diversity Awards 10th Anniversary Celebration at the Beverly Hills Hotel on November 3, 2002 in Beverly Hills, California. (Photo by Frederick M. Brown/Getty Images)
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2004 BET Awards – Arrivals
HOLLYWOOD – JUNE 29: Actress Tracee Ellis Ross attends the 2004 Black Entertainment Awards held at the Kodak Theatre on June 29, 2004 in Hollywood, California. (Photo by Frederick M. Brown/Getty Images)
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“The September Issue” Los Angeles Special Screening – Arrivals
LOS ANGELES, CA – SEPTEMBER 08: Tracee Ellis Ross arrives at the Los Angeles special screening of “The September Issue” at the Los Angeles County Museum of Art on September 8, 2009 in Los Angeles, California. (Photo by Jean Baptiste Lacroix/WireImage)
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35th Annual NAACP Image Awards – Arrivals
HOLLYWOOD, CA – MARCH 6: Actress Tracee Ellis Ross attends the 35th Annual NAACP Image Awards on March 6, 2004 at the Universal Amphitheatre, in Hollywood, California. (Photo by Frederick M. Brown/Getty Images)
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Bvlgari Store Grand Opening In Beverly Hills
BEVERLY HILLS, CA – FEBRUARY 12: Actress Tracee Ellis Ross attends “Bvlgari Celebrates Valentine’s Day At Its New Rodeo Store” at the Bvlgari Store on February 12, 2003 in Beverly Hills, California. (Photo by Jon Kopaloff/Getty Images)
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ELLE Celebrates 25 Years and The Launch Of ELLEments Of Personal Style – Red Carpet
Actress Tracee Ellis Ross attends the 25th anniversary of ELLE and the launch of ELLEments of Personal Style with White House Black Market at MOMA on October 26, 2010 in New York City.
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InStyle Magazine Hosts Fourth Annual Post-Golden Globes Party to Honor Hollywood’s Elite – Arrivals
Tracee Ellis Ross during InStyle Magazine Hosts Fourth Annual Post-Golden Globes Party to Honor Hollywood’s Elite – Arrivals at The Beverly Hilton Hotel in Beverly Hills, California, United States. (Photo by L. Cohen/WireImage)
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2002 Essence Awards – Arrivals
Tracee Ellis Ross during 2002 Essence Awards – Arrivals at Universal Amphitheater in Universal City, California, United States. (Photo by Gregg DeGuire/WireImage)
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Family Jewels Inc. Launch Party
Tracee Ellis Ross during Family Jewels Inc. Tea Party at Private Home in Los Angeles, California, United States. (Photo by J. Vespa/WireImage)
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Glamour Magazine’s Pre-Primetime Emmy Awards Party Hosted by Editor-in-Chief Bonnie Fuller
Tracee Ellis Ross during Glamour Magazine’s Pre-Primetime Emmy Awards Party Hosted by Editor-in-Chief Bonnie Fuller at La Boheme in West Hollywood, California, United States. (Photo by Ron Galella/Ron Galella Collection via Getty Images)
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43rd Annual NAACP Image Awards – Press Room
LOS ANGELES, CA – FEBRUARY 17: Tracee Ellis Ross poses in the press room at the 43rd annual NAACP Image Awards at The Shrine Auditorium on February 17, 2012 in Los Angeles, California. (Photo by Jason LaVeris/FilmMagic)
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3rd Annual TV Guide Awards – Arrivals
Tracee Ellis Ross during 3rd Annual TV Guide Awards at Shrine Auditorium in Los Angeles, California, United States. (Photo by Ron Galella/Ron Galella Collection via Getty Images)
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Women In Film 2014 Crystal + Lucy Awards
CENTURY CITY, CA – JUNE 11: Actress Tracee Ellis Ross attends the Women In Film 2014 Crystal + Lucy Awards at the Hyatt Regency Century Plaza on June 11, 2014 in Century City, California. (Photo by Jason LaVeris/FilmMagic)
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Women In Film’s 6th Annual Pre-Oscar Cocktail Party – Arrivals
WEST HOLLYWOOD, CA – FEBRUARY 22: Tracee Ellis Ross attends the 6th Annual Women In Film Pre-Oscar Party hosted by Perrier Jouet, MAC Cosmetics and MaxMara at Fig & Olive Melrose Place on February 22, 2013 in West Hollywood, California. (Photo by Valerie Macon/Getty Images)
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“The Hunger Games: Mockingjay – Part 1” – Los Angeles Premiere – Arrivals
LOS ANGELES, CA – NOVEMBER 17: Actress Tracee Ellis Ross arrives at the Los Angeles premiere of “The Hunger Games: Mockingjay – Part 1” at Nokia Theatre L.A. Live on November 17, 2014 in Los Angeles, California. (Photo by Gregg DeGuire/WireImage)
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8th Annual Television Academy Honors – Arrivals
BEVERLY HILLS, CA – MAY 27: Actress Tracee Ellis Ross arrives at the 8th Annual Television Academy Honors at the Montage Beverly Hills on May 27, 2015 in Beverly Hills, California. (Photo by Amanda Edwards/WireImage)
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16th Annual AFI Awards – Arrivals
LOS ANGELES, CA – JANUARY 08: Actress Tracee Ellis Ross arrives at the 16th Annual AFI Awards on January 8, 2016 in Los Angeles, California. (Photo by Jon Kopaloff/FilmMagic)
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47th NAACP Image Awards – Arrivals
PASADENA, CA – FEBRUARY 05: Tracee Ellis Ross attends the 47th NAACP Image Awards held at Pasadena Civic Auditorium on February 5, 2016 in Pasadena, California. (Photo by Tommaso Boddi/WireImage)
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President Obama Hosts Nordic Leaders For State Dinner
WASHINGTON, DC – MAY 13: Actress Tracee Ellis Ross arrives at a Nordic State Dinner May 13, 2016 at the White House in Washington, DC. President Barack Obama and the first lady are hosting the heads of the five Nordic nations for a U.S.-Nordic Leaders Summit. (Photo by Alex Wong/Getty Images)
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Vanity Fair Campaign Hollywood Young Hollywood Party Sponsored By Fiat – Arrivals
LOS ANGELES, CA – FEBRUARY 25: Actress Tracee Ellis Ross attends the Vanity Fair Campaign Hollywood ‘Young Hollywood’ party sponsored by Fiat at No Vacancy on February 25, 2014 in Los Angeles, California. (Photo by Angela Weiss/Getty Images)
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2016 BET Awards – Arrivals
LOS ANGELES, CA – JUNE 26: Actress Tracee Ellis Ross attends the 2016 BET Awards at the Microsoft Theater on June 26, 2016 in Los Angeles, California. (Photo by Frederick M. Brown/Getty Images)
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23rd Annual ELLE Women In Hollywood Awards – Arrivals
LOS ANGELES, CA – OCTOBER 24: Actress Tracee Ellis Ross attends the 23rd Annual ELLE Women In Hollywood Awards at Four Seasons Hotel Los Angeles at Beverly Hills on October 24, 2016 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images )
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Tracee Ellis Ross Prepares For The 74th Annual Golden Globe Awards
LOS ANGELES, CA – JANUARY 08: (EXCLUSIVE COVERAGE) Actress Tracee Ellis Ross poses as she prepares for The 74th Annual Golden Globe Awards on January 8, 2017 in Los Angeles, California. (Photo by Kevin Mazur/WireImage)
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Glamour Women Of The Year 2016 – Arrivals
LOS ANGELES, CA – NOVEMBER 14: Tracee Ellis Ross arrives at the Glamour Women Of The Year 2016 at NeueHouse Hollywood on November 14, 2016 in Los Angeles, California. (Photo by Steve Granitz/WireImage)
HOLLYWOOD, CA – JANUARY 28: Actress Tracee Ellis Ross attends the 48th NAACP Image Awards Nominees’ Luncheon at Loews Hollywood Hotel on January 28, 2017 in Hollywood, California. (Photo by David Livingston/Getty Images)
LOS ANGELES, CA – JANUARY 29: Tracee Ellis Ross arrives at the 23rd Annual Screen Actors Guild Awards at The Shrine Expo Hall on January 29, 2017 in Los Angeles, California. (Photo by Steve Granitz/WireImage)
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61st Annual GRAMMY Awards – Arrivals
LOS ANGELES, CA – FEBRUARY 10: Tracee Ellis Ross attends the 61st Annual GRAMMY Awards at Staples Center on February 10, 2019 in Los Angeles, California. (Photo by Dan MacMedan/Getty Images)
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Charles Finch And Chanel Pre-Oscar Awards Dinner At Madeo in Beverly Hills
LOS ANGELES, CA – MARCH 03: Tracee Ellis Ross attends Charles Finch And Chanel Pre-Oscar Awards Dinner At Madeo in Beverly Hills at Madeo Restaurant on March 3, 2018 in Los Angeles, California. (Photo by Presley Ann/Patrick McMullan via Getty Images)
LOS ANGELES, CA – JANUARY 21: Actor Tracee Ellis Ross attends the 24th Annual Screen Actors Guild Awards at The Shrine Auditorium on January 21, 2018 in Los Angeles, California. (Photo by Steve Granitz/WireImage)
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29th Annual Producers Guild Awards – Arrivals
BEVERLY HILLS, CA – JANUARY 20: Tracee Ellis Ross attends the 29th Annual Producers Guild Awards at The Beverly Hilton Hotel on January 20, 2018 in Beverly Hills, California. (Photo by JB Lacroix/ WireImage)
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Women In Film 2017 Crystal + Lucy Awards Presented By Max Mara And BMW – Arrivals
BEVERLY HILLS, CA – JUNE 13: Tracee Ellis Ross attends the Women In Film 2017 Crystal + Lucy Awards Presented By Max Mara And BMW at The Beverly Hilton Hotel on June 13, 2017 in Beverly Hills, California. (Photo by Tommaso Boddi/WireImage)
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10th Annual LACMA ART+FILM GALA Presented By Gucci
LOS ANGELES, CALIFORNIA – NOVEMBER 06: Tracee Ellis Ross attends the 2021 LACMA Art + Film Gala presented by Gucci at Los Angeles County Museum of Art on November 06, 2021 in Los Angeles, California. (Photo by Taylor Hill/WireImage)
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Clooney Foundation For Justice Inaugural Albie Awards – Arrivals
NEW YORK, NEW YORK – SEPTEMBER 29: Tracee Ellis Ross attends the Clooney Foundation For Justice Inaugural Albie Awards at New York Public Library on September 29, 2022 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Albie Awards)
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Fashion Trust US Awards – Arrivals
LOS ANGELES, CALIFORNIA – MARCH 21: Tracee Ellis Ross arrives at the Fashion Trust US Awards at Goya Studios on March 21, 2023 in Los Angeles, California. (Photo by Steve Granitz/FilmMagic)
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75th Primetime Emmy Awards – Arrivals
LOS ANGELES, CALIFORNIA – JANUARY 15: Tracee Ellis Ross attends the 75th Primetime Emmy Awards at Peacock Theater on January 15, 2024 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)
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Celebrity Sightings In New York City – September 06, 2024
NEW YORK, NY – SEPTEMBER 06: Tracee Ellis Ross is seen on September 06, 2024 in New York City. (Photo by PTR/Star Max/GC Images)
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UTA Emmy Party 2024
LOS ANGELES, CALIFORNIA – SEPTEMBER 13: Tracee Ellis Ross attends the 2024 UTA Emmy Party at Sunset Tower Hotel on September 13, 2024 in Los Angeles, California. (Photo by Stewart Cook/UTA via Getty Images)
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Fashion Scholarship Fund Gala Honoring Tracee Ellis Ross, Michael Burke and Pete Nordstrom, Hosted by Paloma Elsesser – Arrivals
NEW YORK, NEW YORK – APRIL 08: Tracee Ellis Ross attends the Fashion Scholarship Fund Gala Honoring Tracee Ellis Ross, Michael Burke and Pete Nordstrom, Hosted by Paloma Elsesser at The Glasshouse on April 08, 2024 in New York City. (Photo by Jamie McCarthy/Getty Images for Fashion Scholarship Fund)
Calling all Virgos, it’s our time to shine. Virgo season is well underway and one of our favorite Virgo beauties, Beyoncé, celebrates her birthday today. As the poster child for the always-evolving, creative, detail-oriented earth signs, Beyoncé is taking another lap around the sun and doing so in style.
What better way to celebrate the greatest performer of her generation, and the ones since (not up for debate), than to take a moment to highlight some of her most inspiring beauty looks to date.
Debuting 27 years ago, Beyoncé has been on mood boards since for her hair, makeup, nails, and sartorial styles. From The Writing’s On The Wall to Self-Titled and Cowboy Carter, the trailblazer has perfected her beauty routine while at the same time shifting in style through the years and her creative eras.
In the late ‘90s and early 2000s we saw her rocking the popular thin eyebrows, frosty eyelids, and microlink-like braid styles that flowed into loose extensions — arguably the precursor to the goddess, mermaid braids we see today.
Into Bey’s solo career we saw glamorous looks like the often-imitatedB-Day era updo and the larger than life curls which stole the show during her 2006 BET Awards performance. Self-Titled brought us an edgy-leaning tousled bob with highlights and sultry, smokey eyes. Lemonade ushered in the eponymous cornrow extensions now referred to as Lemonade braids.
OG Beyhive remembers her peak blogger-esque Instagram era with the collages that always featured her intricate nail designs— because, in true Virgo fashion, everything’s in the details. She carried this knack into the beauty looks throughout the musical film Black Is King, which featured countless hair and makeup looks that highlighted and embraced African diasporic beauty.
The 2023 Renaissance World Tour provided a wealth of style inspo as well, with Beyoncé gracing the stage each night in soft glam, shimmery eye looks and elongated tresses of various styles. She concluded this era with platinum blonde hair that carried us into the Americana goldilocks looks of Cowboy Carter today.
In honor of the Queen Bey’s birthday, revisit some of her most inspiring, trendsetting beauty moments—from the bugaboo braids to Cecred-certified natural curls— below.
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Destiny’s Child Era Beauty
Beyonce Knowles of Destiny’s Child (Photo by Kevin Mazur Archive 1/WireImage)
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2006 BET Awards
LOS ANGELES, CA – JUNE 27: Singer Beyonce Knowles performs onstage at the 2006 BET Awards at the Shrine Auditorium on June 27, 2006 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)
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Telephone Music Video’s Americana Glam
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B’Day Era Updo
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Drunk In Love Grammy’s Performance
LOS ANGELES, CA – JANUARY 26: Recording artists Beyonce (L) and Jay-Z perform onstage during the 56th GRAMMY Awards at Staples Center on January 26, 2014 in Los Angeles, California. (Photo by Lester Cohen/WireImage)
After a four year hiatus, Beautycon is back and as beautiful as ever. The glam-centered conference kicked off Saturday morning in Los Angeles with Beautycon’s Brand Programming Strategist, Sophia Dennis, and Essence Ventures’ President & CEO, Caroline Wanga. The two hosts warmly greeted the attendees, affectionately referred to as “the beauty rebels, and set the tone for a weekend full of inspiring discussions, immersive experiences, and exposure to rising beauty brands.
Thought-provoking panels on the main stage revealed that today’s beauty innovators are ushering in conversations surrounding realistic acceptance, holistic health, and sustainable practices. The discussions focused on anything from disrupting the beauty space to advice and techniques from industry professionals. Many of the chats—which included icons such as Tia Mowry, Kelly Rowland, Marsai Martin, and more—also honed in on the idea that beauty isn’t only skin deep.
Meanwhile, creators and business owners Arnell Armon and Lora Arellano bonded over balancing motherhood and creative passions. Additionally, beauty activists such as Tess Holiday challenged the audience to redefine what they understood beauty to be.
Across the venue, Beauty Brand Haven provided a chance to connect brands and consumers, bridging the gap between them. There, beauty rebels stocked up on samples from brands such as Camille Rose, Good Weird, Beauty Beez and made gentle. Many brand representatives there shared the same sentiments as Rebundle’s Ciara May. “Our product is all about touching, feeling, and experiencing,” she told ESSENCE. “So it’s important to be able to see it in action. We’re very intentional about that.”
An extravagant fashion show and performances by BIA, Rhea Raj and the House of Balenciaga brought the evenings to a close and left participants feeling empowered. The return of Beautycon proves that beauty inclusivity is more than just a buzzword, and begins with everyone. If you missed out on the talent-studded affair, don’t be too disheartened. You can find a glimpse into the fun-filled weekend below.