Dear Ouidad: What does it mean to prime your hair?

A: We all know how important it is to prime before we paint, but not everyone knows it is equally important to prime before your daily beauty regimen.

Ouidad Moisture Lock Leave-In Conditioner – Leave hair in optimal condition no matter what adversity it faces with Ouidad’s newest tress tender, Moisture Lock Leave-In Conditioner. Created by the curl expert and leader of the “curl revolution”, this hybrid conditioner and pre-styler in one is a breakthrough that Ouidad spent over two years developing!

“Conditioning is the best way to protect hair from environmental factors such as heat and humidity while also priming it for styling,” offers Ouidad. Not only will hair’s strength be enhanced with Moisture Lock Leave-In Conditioner’s proprietary blend of naturally active ingredients, including Arnica, Prickly Pear Cactus, Green Tea and Pro-Vitamin B5, this advanced product also helps hair hold onto moisture — creating a protective barrier that adds shine while safeguarding hair for overall health and vitality.