Black Friday shopping is the perfect excuse to restock all of your favorite hair care supplies and invest in trying the many Black-owned hair care brands having Black Friday sales.
No natural can ever have enough hair care even if the personal mission of discovering the perfect wash day or twist out product combination is complete, there is always a wealth of new lines to try.
Each Black-owned hair care line is created intentionally—oftentimes by Black women who understand the natural hair journey—to serve other naturals searching for answers to their natural hair questions or concerns.
Launches from lines such as Teneya Gholston’s Texture Crush aim to help naturals reclaim their time on wash day and Briana Davis’ Ooume fulfills her mission to provide parents with natural hair care for children.
There is a hair care line for every natural, no matter the texture. Here are nine Black-owned hair care lines naturals can support during their Black Friday sales this holiday season:
Pink Root Products
Naturals hoping to restore and enhance their curls and coils this holiday season can expect the essential ingredients to meet their goals in Pink Root Products. Formulated with silky amino acids, hearty baobab protein and rich natural oils, Founder Mariel Meija’s products repair damage, enhance elasticity and reduce frizz in naturals of any texture. Naturals feeling low in confidence about their curls could experience a self-esteem boost following a Pink Root restoration.
“This supportive approach empowers our customers to embrace and love their natural hair, fostering a positive and fulfilling relationship with their curls and ultimately themselves,” Meija said.
Beauties looking for deals on Pink Root Products can look forward to discounts ranging from 20% to 40% off on all products on the website as well as Pink Root’s Amazon storefront.
Meraki Hair Wellness
Meraki Hair Wellness combines holistic rituals using crystals with hair care. Founder Ambur Makupson believes naturals can benefit from incorporating infused crystal products into hair care routines because it nourishes hair and scalp health while providing energetic and emotional support. According to Makupson, at Meraki Hair Wellness, hair care is a sacred act of connection and empowerment.
“Hair care is spiritual care because it connects us to our energy, identity, and inner well-being,” Makupson said. “Our hair is seen as an extension of the nervous system, acting as an energetic antenna.”
Spiritual naturals interested in supporting Meraki this holiday season during their annual Pink Friday sale can expect 35% off all purchases and free shipping from Nov. 29 until Dec. 2.
Texture Crush
When Teneya Gholston created Texture Crush she kept every natural in mind, but especially those who aren’t afraid to switch their hairstyles using heat. According to the founder, Texture Crush’s Frizz Fighting Heat Protectant is specifically formulated to help textured hair achieve sleek styles using heat while avoiding damaged curls.
“Texture Crush supports naturals in achieving versatile looks, from blowouts and silk presses to stretched styles, while maintaining healthy, vibrant hair,” Gholston said.
Naturals looking to shop all things Texture Crush can expect a buy 3, get 30% off along with a free gift while supplies last during the week of Black Friday.
AfroUnicorn Magical Tresses
AfroUnicorn Magical Tresses was created to empower young naturals to embrace and celebrate their uniquely textured crowns. April Showers, a champion of representation in the beauty industry, believes when naturals learn to embrace their curls from a young age it teaches self-confidence, self-love and the importance of appreciating their own uniqueness.
“It helps dismantle societal beauty standards, allowing young people to see their natural hair as beautiful and powerful,” A spokesperson for AfroUnicorn said.
Fellow unicorns can shop a 30% off AfroUnicorn Magical Tresses’ entire website and take advantage of free shipping.
Nurture Hair Care and HydraBar
Hydration is key at Nurture Hair Care because it’s essential to combating dryness and breakage, improving elasticity as well as promoting softness and shine in natural hair. The innovative Hydra Set Technique created by Rhonda Pope, founder of Nurture Hair Care and HydraBar, produces long-lasting definition and moisture. Naturals who are aiming to be on a hydration track can experience the same salon results at home using Nurture Hair Care.
“At Nurture Hair Care, we prioritize hydration because it transforms hair health from the inside out,” Pope said. “Our Water Locking Gel locks water into the strands, helping curls maintain hydration for long-lasting definition and manageability.”
Although the Water Locking Gel won’t be restocked until mid-December, Black Friday shoppers will receive 10% off. NaturallyCurly readers can also use the code NC1024.
Kreyòl Essence
Every product Kreyòl Essence launches is made with purpose and infused with the most traditional ingredients the Caribbean has to offer. Especially made for naturals who suffer from dry skin or scalp, founder Yve-Car Momperousse believes the Haitian Black Castor Oil is the only product you need for glowing skin and growing hair.
Kreyòl Essence products are up to 70% off while supplies last and all four infused Haitian Black Castor Oils are buy one, get one free.
AVOCURL
Jasmine Curtis’ line of AVOCURL highlights the intersection of nature and self-care through haircare. The brand pays tribute to the tasty avocado for its rich vitamins, fatty acids and antioxidants that provide a nourishing foundation for curls of all textures. Naturals who appreciate plant-based hair-care product can check out AVOCURL’s intentional approach toward combatting textured hair issues such as dryness and breakage.
“Every product we create celebrates this balance, nurturing wellness in a way that feels effortless and aligned with a holistic lifestyle,” Curtis said.
AVOCURL is having a 30% off promotion site-wide and additional surprises throughout Black Friday and Cyber Monday weekend.
UZIMA
Kenyan-inspired hair care line, UZIMA, uses the country’s holistic approach to wellness and natural remedies so people with natural hair can get to the root cause of their issues. UZIMA provides naturals with transformative hair care by treating the follicle, scalp and hair strand as a delicately interconnected ecosystem. Founder Leona Dondi celebrates African beauty and ingredients, such as Mongongo oils and Nilotica shea butter, while using innovative formulating practices to highlight the connection between culture, nature and self-expression.
“Every ingredient we use tells a story,” Dondi said. “By combining time-honored remedies with innovative biotechnology, UZIMA honors African heritage while delivering transformative care.”
UZIMA’s upcoming Black Friday sale will be it’s first and biggest sale since its launch. Naturals can expect 25% off with exclusive bundles tailored to hair and scalp needs. According to Dondi, this is the perfect sale to try Uzima’s award-winning UKUAJI Blooming Serum for those who haven’t already.
EDEN Body Works
EDEN Body Works is celebrating 20 years of creating clean hair care for healthy coils and curls. Founder Jasmine Lawrence is dedicated to listening to naturals and providing natural solutions for all textures.
“For EDEN to celebrate 20 years of beautiful coils, curls and healthy hair is an impactful accomplishment,” Ellisa Oyewo, Eden Body Works Brand Manager, said. “Community has always served as the guiding light of the brand and will be the compass as it continuously evolves.”
Naturals hoping for first dibs on the Eden’s Black Friday sale should sign up for their text messaging list to gain access to the best deals they’ve offered all year.
What natural hair products are you stocking up on this Black Friday? Tag us @NaturallyCurly.