Don't Miss Main Stage Moments!

LIGHTS CAMERA BEAUTY!

The Beautycon Main Stage has something for everyone no matter where you are in your beauty journey. Join us for a deep dive into all things beauty as the best in the business weigh in on timely topics and share insider tips, techniques, and product recommendations.

VIRTUALLY BEAUTIFUL

A one-of-a-kind interactive beauty experience you won’t forget.Dive into the realm of augmented reality, virtual reality and artificial intelligence. Try virtual beauty makeovers, sample personalized skincare routines, and receive customized beauty consultations all driven by the latest in cutting-edge technology.

Beauty IRL: MEET & GREETS

Get up close and personal with the beauty BFFs you stan! Meet your favorite celebs, beauty icons, or beauty influencers right at Beautycon. This is your moment to grab a selfie, take a video, or just connect with your beauty faves to say hello!

BEAUTY LA HOSTED BY

  • Emira D'Spain
    Beauty Content Creator & TikTok Star
  • Nyma Tang
    Beauty Creator, Expert, & Activist

SPECIAL GUESTS

  • Alabama Barker
    Artist
  • BIA
    Multi-Platinum Recording Artist / Co-owner & Co-founder of Beauty For Certain
  • Marsai Martin
    Founder, CEO of Mari By Marsai & Genius Ent. Inc
  • Kelly Rowland
    Singer, Actress, Television Personality

Featured Beauties

  • Briel Adams-Wheatley
    Makeup Artist, Beauty & Fashion Creator
  • Lora Arellano
    Founder, Melt Cosmetics
  • Trevor Barrett
    Makeup Artist & Content Creator
  • Raye Boyce
    Beauty & Lifestyle Creator
  • Cristian Dennis
    Beauty Creator & Entertainer
  • Sophia Dennis
    Brand & Programming Strategist
  • Teala Dunn
    Founder, Crème De La Cube
  • Sabrina Elba
    Founder & CEO, S'ABLE Labs
  • Sean Garrette
    Skincare Esthetician
  • Pamela Hall
    Hair Department Head, The Other Black Girl
  • Kalani Hilliker
    Founder of Kare by Kalani
  • Jesse Jaggers
    Beauty Content Creator
  • Rocio Soria
    Makeup & Skincare Educator
  • Peyton List
    Pley Beauty’s Founder
  • Lala Milan
    Beauty Cosmetologist, Content Creator, Actress & Comedian
  • Ve'ondre Mitchell
    Beauty Influencer
  • Sydney Morgan
    Beauty Content Creator
  • Kennedy Murray
    Beauty Content Creator
  • Rico Nasty
    Multi Hyphenate Artist
  • Charlotte Palermino
    Co-founder & CEO, Dieux
  • PaulReactss
    Beauty Content Creator
  • Laylo Quasim
    Comedy & Beauty Creator
  • Zara Rahim
    Cultural Commentator & Consultant
  • Shirley Raines
    Philanthropist & Community Leader
  • Monica Ravichandra
    Makeup Artist & Content Creator
  • Britni Ricard
    Founder & CEO, Cota Skin
  • Saucy Santana
    Beauty & Music Mogul
  • Jony Sios
    Lifestyle and Entertainment Creator
  • Kahh Spence
    Hair Artist + Beauty & Style Expert
  • Janell Stephens
    CEO & Founder of Camille Rose
  • Plastique Tiara
    Model, Performer, Queen
  • Gabriel Zamora
    Beauty Influencer

SOUNDS BY

  • ANTWIGADEE
    GROOOVE!MASTER
  • Legatron Prime
    DJ
  • RHEA RAJ
    Pop Artist

DAY 2: SUNDAY September 17th (PST)

  • 10:00 am - 10:55 am
    10:00 am - 10:55 am
    DJ: ANTWIGADEE
    DJ: ANTWIGADEE

    Host : NYMA TANG

  • 10:55 am - 11:00 am
    10:55 am - 11:00 am
    BEAUTYCON WELCOME
    BEAUTYCON WELCOME

    Caroline Wanga and Sophia Dennis will set the stage aglow with a heartfelt welcome to the exciting start of Beautycon LA!

  • 11:00 am - 11:20 am
    11:00 am - 11:20 am
    Beauty Looks Like Me: Redefining Traditional Beauty Standards
    Beauty Looks Like Me: Redefining Traditional Beauty Standards

    A conversation about the importance of redefining traditional beauty standards to build a more inclusive industry and the art of being unafraid to define beauty on your own terms. Briel Wheatly Adams, Cristian Dennis, Khat Brim

  • 11:23 am - 11:43 am
    11:23 am - 11:43 am
    Embracing Beauty After Motherhood
    Embracing Beauty After Motherhood

    Being a mom is hard work, but these ladies make it look gorgeous. Find out what it's really like to balance beauty and motherhood. Ami Desai, Lora Arellano

  • 11:46 am - 12:16 pm
    11:46 am - 12:16 pm
    Building a Beauty Brand
    Building a Beauty Brand

    Join us for an engaging conversation with several Beauty Brand Founders to learn about their unique journey, the driving forces and passions that led to founding/leading a brand, the role that WMT has played in the brand’s growth, and what lies ahead. Luna Magic Founders Mabel and Shaira Frias, Black Opal Owners Desirée Rogers and Cheryl Mayberry McKissack, Crème De La Cube Founder Teala Dunn

  • 12:19 pm - 12:39 pm
    12:19 pm - 12:39 pm
    Nail Architect
    Nail Architect

    You're invited to explore Vivian's distinctive universe of self-expression and creativity. Vivian Rahey

  • 12:42 pm - 1:02 pm
    12:42 pm - 1:02 pm
    Beauty Interrupted: Self-Expression & Disrupting The Status Quo
    Beauty Interrupted: Self-Expression & Disrupting The Status Quo

    Beauty and style go hand in hand, and some of today's top entertainers will join us to weigh in on why there's nothing quite like letting your personal aesthetic shine through. Evan Mock, Saucy Santana, Jony Sios

  • 1:05 pm - 1:35 pm
    1:05 pm - 1:35 pm
    CONTENT CREATION 101
    CONTENT CREATION 101

    Dive into the world of content creation and discover the secrets to captivate your audience with effective content. Kennedy Murrary

  • 1:38 am - 1:58 pm
    1:38 am - 1:58 pm
    In The Lab: The Science of Beauty
    In The Lab: The Science of Beauty

    Get the inside scoop about what goes into creating the products for today's most popular beauty brands. Peyton List, Michelle Lee, Nyadollie, BIA

  • 2:01 pm - 2:16 pm
    2:01 pm - 2:16 pm
    Shop Live
    Shop Live

    Shop Live Moment.

  • 2:19 pm - 2:49 pm
    2:19 pm - 2:49 pm
    Unconventional Beauty Unleashed
    Unconventional Beauty Unleashed

    Rico Nasty will share some of their unconventional and highly creative glam punk beauty looks that defy traditional norms.

  • 2:53 pm - 3:13 pm
    2:53 pm - 3:13 pm
    Makeup Mastery
    Makeup Mastery

    Dive into the world of content creation and discover the secrets to captivate your audience with effective content. Sydney Morgan, Jesse Jagger, Gabriel Zamora

  • 3:16 pm - 3:36 pm
    3:16 pm - 3:36 pm
    Masterclass
    Masterclass

    Come learn all the latest tips and tricks to take your makeup routine to the next level with the ultimate masterclass led by top celebrity MUA . PLASTIQUE

  • 3:39 pm - 3:59 pm
    3:39 pm - 3:59 pm
    Passion To Profit
    Passion To Profit

    Let's get real about the good, the bad and the unexpected of life as a beauty mogul. Kelly Rowland

  • 4:08 pm - 4:28 pm
    4:08 pm - 4:28 pm
    Live Music Performance: BIA
    Live Music Performance: BIA

    BIA

DAY 1: SATURDAY September 16th (PST)

  • 10:00 am - 10:57 am
    10:00 am - 10:57 am
    DJ OPENING
    DJ OPENING

    HOST : Emira D'Spain

  • 10:58 am - 11:00 am
    10:58 am - 11:00 am
    BEAUTYCON WELCOME
    BEAUTYCON WELCOME

    Caroline Wanga and Sophia Dennis will set the stage aglow with a heartfelt welcome to the exciting start of Beautycon LA!"

  • 11:00 am - 11:30 am
    11:00 am - 11:30 am
    Creator's Lane: The Road To The Beauty Bag
    Creator's Lane: The Road To The Beauty Bag

    A deep dive into growing your brand as an influencer or content creator in the beauty space through effective marketing strategies, partnering with your creator community, and building lucrative brand relationships.

  • 11:33 am - 12:03 pm
    11:33 am - 12:03 pm
    The State Of Beauty
    The State Of Beauty

    A conversation exploring how today's political cilmate impacts today's diverse community of beauty creatives.

  • 12:06 pm - 12:21 pm
    12:06 pm - 12:21 pm
    Shop Live
    Shop Live

    In this Shop Beautycon Live segment presented by Walmart, we’ll be showcasing the best of the best beauty products from AF94, The Lip Bar and Blk Opl.

  • 12:24 pm - 12:44 pm
    12:24 pm - 12:44 pm
    Hair Talk 101
    Hair Talk 101

    Top celebrity hair experts join us to share advice, insights and tips on how you can live your best healthy hair life.

  • 12:47 pm - 1:07 pm
    12:47 pm - 1:07 pm
    Defining Beauty 4U: A Conversation with Tia Mowry
    Defining Beauty 4U: A Conversation with Tia Mowry

    Join us in a dynamic discussion with accomplished actress and beauty brand founder, Tia Mowry, as we delve into her passions (spoiler: beauty is one of them!), the importance of inclusivity in the beauty industry, and her journey to creating her own natural haircare line, 4U by Tia.

  • 1:10 pm - 1:30 pm
    1:10 pm - 1:30 pm
    Healthy Skin Is A Flex
    Healthy Skin Is A Flex

    Some of your favorite faces share the lessons learned and go-to beauty hacks that helped shape their skincare routines.

  • 1:36 pm - 1:56 pm
    1:36 pm - 1:56 pm
    My Beauty Diary
    My Beauty Diary

    A few of today's biggest influencers share their beauty journeys from adolesence to adulthood.

  • 1:10 pm - 1:30 pm
    1:10 pm - 1:30 pm
    Inclusivity & Equity in the Beauty Industry
    Inclusivity & Equity in the Beauty Industry

    Join us in a dynamic discussion around the importance of inclusivity and equity in the beauty industry. Conversation will focus on Tia’s beauty journey to starting 4U, the role Walmart has played in the brand’s growth, and what lies ahead.

  • 1:59 pm - 2:29 pm
    1:59 pm - 2:29 pm
    Masterclass with MUA Trevor Barrett
    Masterclass with MUA Trevor Barrett

    Come learn all the latest tips and tricks to take your makeup routine to the next level with the ultimate masterclass led by talented MUA and beauty influencer Trevor Barret.

  • 2:32 pm - 2:52 pm
    2:32 pm - 2:52 pm
    Passion to Profit
    Passion to Profit

    Marsai Martin will share her best beauty lessons while offering insight into her personal journey and exciting new ventures with Mari by Marsai.

  • 3:07 pm - 3:37 pm
    3:07 pm - 3:37 pm
    TEXTURE ON THE RUNWAY
    TEXTURE ON THE RUNWAY

    right now, most end users are likely not affected yet.

  • 3:52 pm - 4:12 pm
    3:52 pm - 4:12 pm
    LIVE MUSIC PERFORMANCE
    LIVE MUSIC PERFORMANCE

    Rhea Raj

PRESENTED BY