The love for scalp care products has been real for the past few years with some of our favorite brands debuting scalp care collections dedicated to cleaning, stimulating, and invigorating our hair. Aunt Jackie’s is throwing their hat into the ring of scalp care with their new Elixir Essentials Hair & Scalp Oils Collection. This trio includes pure blended oils formulated with special ingredients such as Biotin, Rosemary, Collagen, Tea Tree Oil, Saw Palmetto, and Jamaican Black Castor to retain hair length and moisture while supporting thicker fuller strands. The three different products ($8.99 each) each target your top hair concerns and can easily be cocktailed into your already-standing hair routine.
We chatted with Monique Salas – VP of Marketing, House of Cheatham to discuss the brand’s newest launch and the benefit it brings to consumers.
Why do you think there has been a renewed interest in scalp care this year?
We’ve really seen a huge resurgence and energy in scalp care in the past couple of years. We’re also seeing this trend trickle in from skincare. Haircare and scalp care that’s taking a page from skincare routines is on the rise and we’re here for it!
What’s the best way to use the scalp elixir oils?
The beauty of our fleet of Elixir Essentials is that they’re so versatile. It’s one of the many reasons our consumer has seamlessly integrated it into her routine. I love using the elixir as a pre-shampoo treatment and doing a whole root-stimulating scalp massage. Another way to use it is by adding it post-shower on wet or dried hair. The moisture is unmatched. We even love seeing our customers use it throughout the week when their hair feels a little dry or on braids.
Why were these ingredients chosen for the collection?
Each of the ingredients we’ve chosen to create our elixir oils is an ingredient that is known for its efficacy and ability to target the specific curls and coils of our consumers. Some of the elements such as Biotin and Tea Tree have been used for centuries and are known to help aid in the hair growth process.
What is a misconception about using hair oils?
I’ve heard consumers shy away from adding hair oils into their routine out of fear it’ll make their hair oilier. In reality, when used the right way in the proper routine for your hair it can be hugely beneficial.
What’s your recommendation for selecting an oil from the collection? Should you go based on needs or goals?
I use all three interchangeably and consistently! I always recommend buying all three and using them based on current hair goals and what you’re striving for in your routine. I’ve also seen consumers having fun and cocktailing the oils as well.
Which scalp elixir do you plan to get your hands on this season? If you’re looking to improve your hair regimen, read more on how you can decide if your scalp needs a detox.
