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Tabitha Brown and Gina Woods are co-founders who brought the heat to natural haircare with their brand, Donna’s Recipe. As a celebration of natural beauty, Donna’s Recipe was inspired by Tabitha’s transition from her big chop back in 2017 and her journey through all the milestones of regrowing her hair. The co-founders paved their own route with vegan haircare products that focus on natural, plant-based ingredients are high-quality rich ingredients like sweet potato, shea butter, avocado butter, mango butter, and rosemary oil. Since its debut Donna’s Recipe has developed two major collections with hallmark ingredients like Sweet Potato and Whipped Vanilla to help cleanse, condition, and style all hair types and textures. We connected with co-founder, Gina Woods to chat about the evolution of their brand, developing a vegan haircare line, and what we can expect from Donna’s Recipe in 2025.

What are your roles as co-founders, and how did your strengths support the development of the products?

As co-founders of Donna’s Recipe, we each bring unique strengths that balance and complement each other. Tabitha focuses on brand storytelling and community building, ensuring that every product aligns with our mission of supporting healthy hair journeys. Gina excels in strategic vision, partnerships, and product development, ensuring that our products meet the highest standards of quality and affordability. Together, we created products inspired by real needs, like moisture retention and hair growth, using clean, effective ingredients that our customers can trust.

Hair transformation and evolution are key to Donna’s recipe. What brand transformations have you made as co-founders of which you’re proud?

We’re incredibly proud of the way we’ve evolved alongside our community. A big transformation has been scaling from a self-funded startup to a thriving brand available at Ulta Beauty and Target while staying true to our roots. We’ve also embraced innovation in our product lines, like the Sweet Potato Pie collection, to offer our customers aka “cousins” a newness and familiarity with their haircare experience. Personally, as co-founders, we’ve grown into better leaders—learning to trust our instincts, delegate effectively, and constantly adapt to the ever-changing needs of our customers.

Who are your hair heroes?

Our hair heroes are the everyday individuals in our community who share their stories of perseverance, self-love, and confidence through their hair journeys. On a personal level, Tabitha Brown, the face of Donna’s Recipe and co-founder is a hair hero. She embraces her hair by naming her “Donna” and letting Donna be free most times.

What’s next for Donna’s Recipe in 2025?

2025 is all about growth and innovation for Donna’s Recipe. We’re expanding our product line to address even more hair care needs while staying rooted in our commitment to clean, high-quality ingredients. We’ll also focus on global distribution, bringing Donna’s Recipe to more cousins worldwide and building deeper connections through educational campaigns and community events. Our mission to mentor and empower individuals on their healthy hair journeys will remain at the heart of everything we do.

Manestays is where our editors gush about the hair products that they can’t live without. Whether you’re overwhelmed by the oversaturated haircare market, are a product junky, or somewhere in between, here, you’ll discover what’s worth trying.

If you asked me one of the most relaxing aspects of a wash day routine, it’s deep conditioning. There’s something so rewarding about sitting under a steamer or hot cap with a really thick and hydrating deep conditioner, knowing it’s giving your hair all the nutrients your hair needs. Deep conditioning is like taking your vitamins when it comes to hair care; some may view it as optional while others prefer to make it a regular part of their routine, like me. The hallmarks of a good deep conditioner are the formula, ingredients, and overall results for your hair. Bomb Ass Fro checks all the boxes with their Banana and Algae Deep Conditioner.

Why We Love It

The goal of using a deep conditioner is to help improve your hair texture. I personally have done a lot of color to my hair over the years, so while it’s not next-level damaged, it always needs moisture and hydration. I’m very picky with my deep conditioners because almost every major brand has one, but not all of them are good. Your deep conditioner shouldn’t be the consistency of a leave-in conditioner or styling cream, it should be thick and nutrient-dense to transform your curls, coils, and waves. Bomb Ass Fro achieves this through combining potassium-rich bananas with the moisturizing properties of algae. It’s got a neutral scent and leaves your hair hydrated, nourished, and glossy. 

How It Stands Up to Competitors

One of the reasons it became my favorite deep conditioner in 2024 is because it’s helped reduce breakage and help with my hair growth. I need deep conditioners that are rich and penetrating without weighing my hair down after I wash them out. As I mentioned earlier, many curly girls have cut down on using a deep conditioner because a: It’s more time added to their wash day and b: It doesn’t provide any visible benefits to their hair. Deep conditioners on the market can smell really fragrant and leave your hair detangled, but that’s about it. Bomb Ass Fro is very easy to work through the curls and is creamy enough to coat your entire head without using half the jar. 

How I Use It

I deep condition once a week as part of my wash day routine. I typically start with a great shampoo, and then I’ll layer in a deep conditioner, detangle my hair, and put a hot cap on or sit under the steamer. Now, I know deep conditioning takes time to penetrate the hair shaft, so this typically adds 20-30 minutes to my routine. However, the results are astounding when I wash it out of my hair and have soft, luscious, and visibly healthy hair. After deep conditioning then I’ll use the stylers to finish off my wash and go, and it’s time to start my week. Using a product that works for me makes the extra time worth it because I can see and feel the results that my hair needs while it’s still recovering. 

How do you feel about deep conditioning? Will you be trying the Banana and Algae Deep Conditioner?

Manestays is where our editors gush about the hair products that they can’t live without. Whether you’re overwhelmed by the oversaturated haircare market, are a product junky, or somewhere in between, here, you’ll discover what’s worth trying.

When you think of a setting foam, what comes to mind? Maybe it’s softness, versatility, or a functional product you can use for protective styles. As a 3B-3C curlie, I have always been wary of using any setting foams since they are typically heavier on my hair and aren’t always ideal for a wash and go. While I’m working on evolving my curly haircare routine, I haven’t upgraded to doing twists or braids by myself to get the full functionality of a setting foam. That was until I tried The DOUX’s CRAZYSEXYCURL Honey Setting Foam, which has been a welcome addition to my wash-and-go routine. 

Let’s first talk about the difference between a foam and a mousse because they have different functions and benefits for textured hair. Foam can be used before and after a protective style in order to help with shine, decrease flyaways, and reduce frizz. Unlike mousse, foam has a different texture that is lighter, airier, and more fluid consistency. This is extremely important for achieving volume and flexibility when a mousse focuses on hold and definition. 

Why We Love It

The DOUX is already known for creating stand-out products thanks to the genius of Maya Smith, but this CRAZYSEXYCURL Honey Setting Foam is in a league all on its own. The product smells absolutely amazing, and despite the honey formula, it isn’t overly sticky or sweet-scented. As an all-in-one styler, I have the versatility to use it with a wash-and-go or with a more ornate style like an updo or slicked-back bun. The cast that dries over my curls isn’t too heavy or dense, and there is absolutely no flaking. If I’m being really honest, I even enjoy using this over a traditional mousse because of how well it holds my curls throughout the week, and it doesn’t create any tangling or knots. 

How It Stands Up to Competitors

There are definitely more mousses than foams on the market, but what makes The DOUX stand out is its multi-functionality. This hydrating all-in-1 styler conditions, detangles, defines, and sets wash & go’s…(*catches breath*), twist-outs, braids and TWA’s in one step! Fast-drying with flexible hold and no frizz or flaking, this product yields the craziest, sexiest, juiciest curls powered by the science of super-charged honey, aloe, bamboo, and silk amino acids. I have the versatility and the confidence to wear my hair as I’d like, whether down and curly or with a braid-out. I like that it doesn’t harden up enough that I can’t style my hair afterward. Setting foams can get a bad rap for thickening the hair and making it harder to stretch the curls for your desired look after the product is applied. 

How I Use It

While this product is ideal for protective styles, rod sets, or braids, I often use it for a wash and go throughout the week. My usual routine starts with shampoo, deep conditioner, leave-in conditioner, and gel, and then I place the CRAZYSEXYCURL Honey Setting Foam last. I use it last because it needs to dry before you get the full effect and thankfully, the drying process can consist of a diffuser, air dry, or hooded dryer. My curls love the touchable hold with moisture and shine that really helps them bounce and stay frizz-free throughout the week. 

Have you tried a setting foam? Will you be adding The DOUX’s CRAZYSEXYCURL Honey Setting Foam to your routine? Let us know in the comments. 

Manestays is where our editors gush about the hair products that they can’t live without. Whether you’re overwhelmed by the oversaturated haircare market, are a product junky, or somewhere in between, here, you’ll discover what’s worth trying.

If there’s one part of my curly regimen that I can’t get enough of, it’s styling. Whether you have curls, coils, or waves, we all have our own special techniques for styling our hair. No two routines are the same, but there’s one thing they all have in common: they take time. Whether you like to rake and shake, finger coil, or root clip, we’re all looking to find the best way to combine technique with a product to create our favorite styles. What’s the best way to cut down on styling time while achieving flawless results? Cue, the viral Bounce Curl Define Edge Brush.

Why We Love It

I’ve mastered many aspects of taking care of my curls, but a foolproof styling technique isn’t one of them. I’d love to say that in the 10 years, I’ve been a naturalista I have an arsenal of techniques that have been at my disposal, but to be honest, I was a lazy curly girl. I often did a wash and go and then let it air dry. In the past few years, I added a detangling brush to help improve definition and manageability, but actually styling it was low on my bingo card.

The Bounce Curl Defining Edgelift Brush is a one-of-a-kind patented brush is designed with the brand’s distinctive, medium-spaced lateral edges and works to separate curls into defined clumps that minimize frizz, enhancing your curly mane with minimal work. When I say that it does 90% of the work whether you’re a novice or amateur curly, I tell no lies. It’s just that easy, and if you don’t believe us, just take a trip down TikTok, where you’ll see tons of curlies, coilies, and wavies being astounded at the instant results.

How It Stands Up to Competitors

What makes this brush unlike any other on the market is its patented design. It includes top edge ridges for clumping bangs and short hair, vegar boar bristles for frizz reduction and smoothing, and a ventilation hole for quick drying. The way the brush separates your individual strands while simultaneously detangling them makes it a must-have tool for anyone looking to save time on styling. You have complete control over how thick or thin your strands are, and the side and top edges do the rest of the work. If you’re like me and you are hesitant to try the many techniques that require alot of time and patience, then this tool is a game changer for your wash day routine. No more twisting your hair around the bottom part of the panel or using your fingers to part and individually coil each strand to the top of your head. 

How I’ve Used It

The brand recently debuted a brick red shade for the holiday season but also has very feminine shades like teal, pink, and purple if you’re aiming for an aesthetically pleasing vibe. I use this for every single one of my wash days after a thorough cleansing and applying styling products like my cream and gel. I’ve never gotten more compliments about my hair than when I’m using this tool, and I’ve honestly never felt more confident with the overall results. 

Say goodbye to frizz and hello to definition with the Bounce Curl Define Edgelift Brush.

Manestays is where our editors gush about the hair products that they can’t live without. Whether you’re overwhelmed by the oversaturated haircare market, are a product junky, or somewhere in between, here, you’ll discover what’s worth trying.

There’s nothing like a great leave-in conditioner to set the foundation for the rest of your wash-and-go. Leave-in conditioners help to detangle, hydrate, and provide tons of slip to create your favorite styles. The honey wave has been pretty popular with many brands over the years, but while some use honey as part of their products, very few make it the staple of their formulas. I’ve used many honey products and have had a problem with the overtly sweet scent that can accompany such a fragrant ingredient. Camille Rose takes honey to the next level with their Honey Leave-In Conditioner, which softens, defines, and moisturizes all hair textures.

Why We Love It

As a 2023 NaturallyCurly best leave-in conditioner award winner, it’s safe to say that our readers love this product, which is why it caught my eye. It literally looks and feels like honey with a unique blend of honey, vitamins, and antioxidants that help soften and smooth strands. I was initially skeptical about using such a thick leave-in conditioner in my hair as I try to avoid anything too heavy, but it melted into my curls with no problem. This leave-in conditioner isn’t only very original in design, texture, and formulation, but it subverts expectations by not being heavy, sticky, and smelling too sweet.

How It Stands Up to Competitors

This is an excellent leave-in conditioner that provides all-day moisture, shine, and frizz control, which is a win-win for our books. It doesn’t leave any residue on your scalp or build-up and promotes health hair growth due to the olive fruit oil and aloe leaf ingredients that prevent any further hair breakage. As a person still in recovery from the blonde era of 2020, I’m always looking for a leave-in conditioner that will help keep my hair healthy. It’s truly in a category of its own because of its very similar properties to honey, which may come off scary at first until you take the plunge and watch how easily it applies to your hair.

How I Use It

Camille Rose Honey Hydrate Leave-In is added to my wash day routine after a very good cleanse. I carefully rake the product across my strands from root to tip and then detangleit with my favorite brush. One of the first things I notice every time I use it is the immediate shine across each of my curls which makes it appear as if I’ve already put an oil in my hair, but it’s just the richness of the formula. I then pair the product with a mousse or gel and watch my curls transform from wet to bouncy and beautiful goodness. Less is more with this product, but if you’re more heavy-handed, you’ll still be able to avoid any build-up.

Will you be keeping it sweet with Camille Rose Honey Hydrate Leave-In? Let us know in the comments. 

Manestays is where our editors gush about the hair products that they can’t live without. Whether you’re overwhelmed by the oversaturated haircare market, are a product junky, or somewhere in between, here, you’ll discover what’s worth trying.

There is nothing like a soft, pillowy, and buttery hair cream to elevate your curls, coils, and waves. Hair creams are integral to any textured hair regimen because they can repair, define, and style your hair. I have been on a quest for years to find a hair-cream I can add to my wash-and-go regimen that won’t weigh my curls down. I often use the LCO staples (leave-in, cream, oil) to help structure my wash-and-go routine, which means finding the right cream can be tricky. BREAD’s hair-cream is decadent in formula and application which is why it remains a staple for my curls.

Why We Love It

When I think of BREAD’s hair-cream, the first thing that comes to mind is marshmallow, pillowy, and soft. What I enjoy most about it is that it also doubles as a leave-in conditioner, which isn’t an easy feat to achieve in a product. I love that when I achieve the LCO method, I can cut out an extra product because this serves as a 2-in-1 punch. This isn’t a heavy product by any means and doesn’t leave any residue, build-up, or flaking when adding additional products. If you like a product with a light fragrance that isn’t overly sweet, then the marshmallow smell works as a great base for additional products that you’ll add on as part of your wash day. I have 3B-3C curls (that are still recovering from a Blonde era), so I need a cream that’s going to add hydration and moisture to quench my thirsty curls in recovery.

How It Stands Up to Competitors

Hair creams can be heavy, and some curlies and coilies skip right over them in favor of other stylers that won’t weigh their hair down. Some brands favor tons of oils in their creams,, which adds to weighing the hair down with excess oils, but BREAD’s formula includes quinoa protein, coconut extract, and mango butter for silky and bounce curls. BREAD’s soft-serve-like emulsion wraps your strands in lightweight shine, curl definition, and a fluffy marshmallow smell. It’s made to be raked through freshly washed, damp hair (in sections) from root to tip. This leave-in does it all, from braid-outs to slick buns, diffusing, air-drying, and every style. Instead of 4-5 styling products, it’s just one cute, reusable glass jar for your top shelf. 

How I’ve Used It

I mainly use this product as part of my wash day routine after a good and thorough shampoo. A little goes a long way with this product, so I’ll scoop and distribute it throughout my curls and then detangle it from root to tip. It’s one of the few hair creams that have instant results from the moment they are used, with increased shine, manageability, and softness. This glides easily throughout each strand and sets the perfect base before I start adding in my stylers like a gel and mousse. If you don’t have time to add in any styling products, you’ll still get soft and defined results by either air drying or diffusing your hair.

Add this $28 hair cream to your collection, and let us know how you love it in the comments below!

Manestays is where our editors gush about the hair products that they can’t live without. Whether you’re overwhelmed by the oversaturated haircare market, are a product junky, or somewhere in between, here, you’ll discover what’s worth trying.

Creating sleek edges has always been a manestay in natural haircare. Edges reflect creativity, culture, and versatility and add personality to any hairstyle. Today’s modern beauty mavens like Lori Harvey, Saweetie, and Yara Shahidi have put their edges as the centerpiece of their hairstyles, whether rocking protective styles or updos. I’ll be honest: I’m not a master of laying my edges by any means, but Briogeo’s newest Yuzu + Plum Oil Sleek Stick from their new 2024 Style + Treat Collection has ya girl feeling a bit more confident these days.

Why We Love It

There are tons of edge controls on the market that can range from feeling like glue to being extremely sticky. I like an edge control that is manageable and flexible to shape with my existing hairstyle. I don’t want to spend 30 minutes trying to make the product work with my edges. I need it to be easy, smooth, and stress-free. Briogeo’s styling stick helps to tame flyaways, frizz, and doesn’t drag or pull on my baby hairs. This is very important since that tension can contribute to hair thinning and hair loss. I’m already experiencing a bit of thinning around the crown of my head (a side effect of aging), so I’d rather not use a heavy or dense edge control that will contribute to that. 

How It Stands Up to Competitors

Unlike other edge controls, which often have to be scooped out or require an edge control brush to help shape the product, the innovative styling stick glides easily over hair. It evenly distributes a nourishing blend of highly conditioning ingredients, providing 24-hour hold and frizz prevention with a sleek, glossy finish. I like that it’s in a small, slick format that makes it easy to take on the go and doesn’t require an edge control brush to lay the product into my hair. I notoriously always sweat out my edges living in Texas, so I can easily take this product and make any touch-ups as needed. 

How I Use It

This product is fantastic for helping slick and hold ponytails or pulled-back styles like buns and updos. I love a good wash and go, but towards the end of the week, I’m usually throwing my hair up or in a bun, which means I need to slick down my hair. I try to avoid reusing lots of gel and hairspray since that can contribute to product build-up on my scalp. What I love when I use this styling stick is tha I don’t have to add on any additional products because it creates a glossy, frizz-free finish that stays all day. Even better on wash day, I don’t have to worry about a double shampoo thanks to the residue-free finish and animal wax-free formula that easily cleanses out of hair.

You can grab this sleek stick for $23 on Amazon. How do you feel about using an edge control stick? Let us know in the comments

Manestays is where our editors gush about the hair products that they can’t live without. Whether you’re overwhelmed by the oversaturated haircare market, are a product junky, or somewhere in between, here, you’ll discover what’s worth trying.  

Sea Moss was all the rage a few years ago, with OG brands like Curls and Mielle Organics creating signature lines centered on the power-packed ingredient. I’m a sucker for a good gel, but I will admit I was a bit skeptical at the idea of a curl slime. When I think of slime, my millennial brain goes to something Nickelodeon used for a game show or a substance I made in science class. I can say this product is definitely in a lane all by itself since any other hair products marketed as slime typically are color-based formulas meant to provide temporary color changes. But Curls Sea Moss Mineral Infused Slime proved to be more than just a styling product that would make my hair slimy; I got beautiful shine and hold my curls couldn’t get enough of. 

Why We Love It

Textured hair needs nourishing vitamins and minerals, all-day moisture, balanced strengthening, manageability, and style! Finding a styler that can do all of these without creating any flaking, build-up, or tangles can be challenging. Many products claim to be beneficial for your hair, but sea moss contains hundreds of nutrients and minerals that are beneficial for your body and hair! I like using gels that create tons of hold, aren’t heavy, and will provide lots of definition to get me through my week. As a 3B-3C curlie I usually see my curl pattern starting to frizz and start loosening up about mid-week, so I’m always looking for products that will provide longevity.

How It Stands Up to Competitors

What makes this curl slime stand out from a regular gel is the texture and slippage that make it easy to coat your strands from head to toe. In addition to the very unique textures, it has many natural benefits that will leave your curls with shine and revive any dull and dry hair. As a vitamin-infused curl jelly that moisturizes curls with a medium hold, you’ll love how it makes your curls, coils, and waves feel and look. This silky jelly promotes a great amount of shine, and tons of slip. The sea slip mineral-infused curl slime benefits also include promoting healthy hair growth and retention, as well as moisture. The formula is anti-microbial, antioxidant, and anti-fungal which makes it great to use on a daily basis (which I have) for touch-ups and keeping my hair bouncy.

How I Use It

This is my go-to product during my wash-and-go days, and my curls have been happier. I use this product as the last step during wash days, and the key to getting the maximum benefits from it is to make sure your hair completely dries. I rake the product through each section of damp hair from root to tip. Word of caution that you’ll want to have a napkin or towel nearby because the slippage is real and I usually can’t pick up a brush while my hands are coated in the slime. 

Longevity is key in the hair industry, and CurlKeeper has maintained its position as an innovative brand leader since 2000, thanks to its founder, Jonathan Torch. As a salon owner, Torch was all too familiar with the common challenges faced by curly-haired consumers, whether they were trying to combat heat damage, improve shine, or pump up their hair volume. 

After working with chemists and scientists, Torch developed a grade “A” solution to frizz with The Curl Keeper Original Liquid Styler. Thirty years later, CurlKeeper remains a manestay for the curly consumer who wants consistent, effective, and reliable products to build out their curly regimen, whether they have waves, curls, or coils. NaturallyCurly kicked off the new year by connecting with the CurlKeeper team to discuss the brand’s evolution and what products curlies should keep on hand this season.

What are a few words you would use to describe your brand?

Innovative, Authentic, and Empowering.

More curlies are transitioning to products that repair and restore their strands. What would you recommend they use from CurlKeeper?

Nobody wants to deal with damaged curls, and you need a solution that you can trust. We wanted to create a long-lasting solution to restore your curls, coils, and waves to their former glory. Whether you have color-treated or heat-damaged curls, our Rapid Hair Repair Treatment is excellent for all textures and curl types. Our treatment is lightweight and non-greasy, with ingredients like chamomile, marshmallow root, and slippery elm to restore your hair’s PH balance and add volume to limp curls. 

Styling brushes gained popularity on social media as curlies sought easier and faster ways to detangle their hair. Why should they try the Flexy Brush?

The open cushion concept (which helps eliminate bacteria) is multifunctional and helps tackle several problem areas on wash day. Our Flexy Brush is perfect for detangling stubborn knots, clumping curls to achieve thick and bouncy curls, and cleansing the scalp from product build-up. It was designed to complement any curl texture and is strong, durable, and lightweight—it won’t snap or break!

A gel is a hallmark styler for any wash-and-go, so what inspired you to create it in a spray form?

We wanted to blend the convenience of a spray with the hold of a gel sans grease or flaking! Our Spray Gel helps to enhance your natural curls so you get the ultimate definition, volume, and shine. We formulated it with pro-vitamin B5 to be gentle, so you won’t get any product build-up or sticky residue while being strong enough to maintain your curls, coils, and waves in any weather.

The cutting-edge science and playful innovation of CurlKeeper’s products make them perfect for curly hair enthusiasts who want to feel confident in any season. Consistency is key for any curl regimen, and CurlKeeper is a brand you can always count on to deliver outstanding results. Which products will you be shopping for this season? Let us know in the comments!

Kimberlee Blakley is an experienced Senior Director of Product Development in the beauty industry. She specializes in hair care solutions that address core concerns for various hair types. With a background as a licensed cosmetologist, she brings hands-on expertise to her role, using her in-depth salon knowledge to guide product innovation and ensure real-world effectiveness.

Additionally, Blakley has a track record of conceptualizing and developing beneficial and tailored products to meet diverse hair care needs, blending her technical skills with a strong understanding of consumer preferences and market trends.

We sat down to chat with her and discussed her recent product development with The Mane Choice, tailoring your routine to your texture, and the evolution of product formulation in 2025.

Can you share a few highlights of your professional background as a hairstylist and trichologist?

I spent much time behind the chair. I worked at Warren Tracomi in New York City and several large hair care companies, developing products and testing and evaluating formulations from professional L’Oréal brands. I also worked at Moroccan Oil and Deva Curl for four years. Now, I manage products for all five of the MAV Beauty brands.

What inspired you to study trichology?

I was actually doing my behind-the-chair work as a stylist and working in product development. One of the brands I was working with was really challenged by a major media outbreak. I wanted to become an expert in understanding how products function on the scalp, how hair loss occurs, and how to regrow hair.

I got my license from the World Trichology Association, also based in New York City, so I am leaning into that to become a better product developer. I have tried throughout my entire career to set myself apart from the norm of product developers, who are typically marketers, or you have ones who are specifically cosmetic scientists. Taking a scope from my styling background and layering the trichologist on top of it made for a different product type. 

As a product developer, you’ve worked with global beauty and haircare brands like L’Oreal, Morrocanoil, and DevaCurl. What were three takeaways you learned from these experiences?

For example, with L’Oreal, I leaned heavily into product development testing, which I’ve brought to all the companies I’ve worked at, including MAV. I’ve also delved further into formula evaluation, stylist perspectives, and consumer points of view and then really layered in marketing. 

The places where I’ve worked have made me a great product developer for The Mane Choice and other brands in the MAV collection. With The Mane Choice, I ensure that formulas from a trichologist lens are healthy and great for the scalp. Then, I will sprinkle from my marketing view, which I get tons of help from Michelle Harris, the brand director for The Mane Choice. 

As a renowned professional, what are your opinions on products that are developed for “all textures” versus formulated for specific texture types like curly, coily, and wavy?

Interesting question. Some products can be all-textured; for example, current stylers can be used across all curl types, with the understanding that it will depend on how much of the product you use to satisfy your curl type. Where I think it gets a real nuance, and a lot of people are learning this as I see some of the brands evolving, is that there is also a different play on moisturization. 

You’ll see that The Mane Choice also leans into that with its different collections, like The Tropical Moringa, which truly focuses on moisture. When I consider curl products, shampoos, and conditioners, I focus more on the moisture level than the stylers. For example, if it’s a hold styler, the gel might provide a little bit more moisture, but you’ll never get the same amount as a cream styler. 

Can you share the differences between texture, pattern, and type?

The pattern is your 1A through 4C, so that is how the curl of the hair at the hair pattern actually moves right. The 1A is super straight, and the 4C is the zigzag. Your hair diameter, which is the density of the individual strand, will either be fine, medium, or coarse. It’s identifying. For example, if you were to take a square section or a one-inch square section of your hair, you would be able to identify if the hair is fine, medium, or coarse. The texture pattern type falls into your pattern. All is like the descriptors for the pattern. 

< insert NaturallyCurly texture quiz block>

We’ve seen tons of conversations about how to pick hair products for your texture; what do you think is the first misstep people make?

You can certainly go to your stylist. These brands are leaning into this because they want the consumer also to get the best results. Information on the website and the pack will help guide you to what will be best for your hair. 

We’re seeing more conversation around blended textures than just a standard 2,3,4 texture type. If you have a blended texture, how would you choose hair products?

You have to be very confident in your pattern; for example, my hair is 3B, but it’s super fine, and I don’t have a lot. My perimeter from my forehead to the knape from my neck is extremely kind of limp, and the curls like are a little lazy. And then, when it goes towards the crown of my head, those curls are alive and awake. And they are a lot tighter. But it’s difficult for me to get my lazy girls to function like my curly curls. So again, my curly curls to function like my lazy curls, so I hope their products in that area that will help stretch them, which I’ll use a lot of gel in that area.

Number one, you must identify where you have the biggest issue. You can layer the products and/or use products that are specifically going to help that space, right? My crown area is a little bit more frizzy, so I would definitely always use a cream styler in that area so I can get more definition and more control over the wet curls. Then, I would freeze that with a gel. Or maybe on the perimeter of my hair, where it’s a little bit lazier, I would just use a very lightweight leave-in conditioner like our bond repair leaving and then follow it up with a gel rather than a heavier cream.

Everybody I’ve ever touched in my career has a little funky patch in the back of their head. I usually lean in heavily with the cream with the heavier cream stylers there, and it’s also, in part, about how you’re styling the hair, right? Are you raking the products through to form or definition? So as the hair dries, that piece is a little bit elongated, and you can blend it into, you know, the areas where the curls are a little bit more relaxed. Just a little lazy. 

You work with The Mane Choice, which just released The Alpha 48-Hour Edge Control. Given the increased conversation about edge care, what are your recommendations for using edge control?

First, this formula is not just ’cause I made it, but it is the bomb like it is everything. I have gotten so many people complimenting my friends, who I’ve sent it to, who said, “Kimmy this the best thing we’ve ever seen.” So, I truly love this one; it is a passion project for sure. 

This edge control is part of our Alpha collection because it incorporates all of those good-for-you ingredients like biotin and vitamin E, which also have great benefits for the skin and hair. So, the formulation itself is different from some of the ones on the market. It doesn’t leave a lot of shine; it’s more of a natural semi-gloss rather than a very heavy shine, which can be carcinogenic and cause bumps on the skin.

You have to be careful about where you’re putting in that area because it’s super sensitive and can get bumps so we leaned into making a formula that didn’t have such harsh ingredients in it and leaned into really having a malleable formula. The formula has a 48-hour hold, which is great and can be molded. 

With each new season, naturals have to adjust how they use products and their regimens; going into 2025, what would you recommend are the essentials for spring?

I think what I expect for this next product development cycle would be much more in the multi-task stylers. Our consumer is used to having a lot of things to choose from, and we want to simplify their regimen. I think moving forward; it’ll be fewer, bigger, better, and really leaning into having multi-task stylers that can have more than one function for the hair.

Celebrity hairstylist and barber Andrea Pezzillo is providing the chicest cuts to Hollywood’s leading men. Think: Jon Hamm, Joseph Quinn, Sam Richardson, and Justin Hartley—just to name a few. As a celebrity men’s groomer and curly specialist, she’s worn many hats: everything from creating red-carpet cuts, to teaching the art of cutting curly hair with her online course, Mane Insight.

Pezzillo is also a proud advocate of all the intricacies that come with curly hair, leading her to write her debut book, Curly Confidence: A Specialist’s Guide to Embrace Your Natural Curls. With over 20 years of expertise to draw from, Pezzillo created Curly Confidence to celebrate the diversity of all hair types and textures. The book covers the nuances of identifying your curl type and selecting hair products, which is essential whether you’re a curly hair consumer or stylist.

We sat down with Pezzillo to discuss the ideation behind her new book, working with men in Hollywood, and what inspires her curl confidence.

How did your relationship with your curls inspire your career?

My relationship with my own frizzy thick waves definitely inspired my career. Growing up, my mom took me to salons where NO ONE understood my hair. Flat irons weren’t widely available, so I actually straightened my hair with a clothing iron. I didn’t really know how to style or appreciate my hair, so I didn’t like my hair at all.

Early in my career, I realized there were so many people who felt the same way, all struggling to understand their hair. Helping clients learn to love their curls became incredibly fulfilling; I felt I was adding value to people’s lives. Clients embracing their hair gave me a beautiful sense of purpose; I also enjoyed being good at something specialized like curly hair.  This shaped my career and, more specifically, the curly hair expertise I’ve built over the years.

What have you learned about how Hollywood views curly hair?

For a long time, naturally curly hair has been viewed as unprofessional in the workplace, not just in Hollywood but even in corporate environments. Curly hair has been misunderstood and overlooked for way too long! Women have worn wigs, extensions, relaxers, and perms to align with industry standards. 

There are many stories of actors with curly hair having to do their own hair for red carpets or on set because hairstylists or barbers didn’t know how to work with their texture. You may have even seen an actor wearing a certain style or haircut, not because it was a purposeful choice, but simply because the person hired did not know how to do their hair. Unfortunately, this has been the reality for many with highly textured hair, and the skills to style and care for their hair haven’t been prioritized until recently. 

I’m happy about initiatives like the CROWN Act and the recent Hollywood strikes that have pushed for representation and education around naturally curly hair.  It’s also encouraging to see progress in beauty schools, where learning how to work with highly textured hair is becoming mandatory in some states.

Do you find a difference in how men and women approach their curly haircare routine?

I do find a difference in how men and women approach their curly hair care. Women typically have a product-heavy or step–heavy routine, with dedicated wash days or styling routines. These routines have become a part of many self-care practices.

Men with curly hair tend to keep their routines simpler but still show care for their natural texture. For example, men who wear waves typically brush consistently, use products, and wear wave caps to hold the pattern, that is, styling curls in a specific way that takes dedication.

While women typically lead the curly hair conversation, I’m happy to see more men embracing their natural texture. I see men in the spotlight wearing their curls with a taper or fade. This is all a great step forward for curly hair representation across the board.

What have been your favorite 2-3 looks you’ve styled for clients and why?

Some of my favorite styles I’ve done are when a woman wants to go short with their curls. I love it when women have the courage to cut it into a playful or sexy shorter style. I have so much fun watching the confidence radiate from each client who takes that bold step.

Another favorite is taking a client from a relaxer to natural curls. So often, clients don’t know what their natural curl pattern looks like. They don’t realize they have beautiful curls hidden under the texturizer or relaxer, and it’s a fun process to help them discover and embrace their natural texture.

I also love doing curly cuts! They’ve become so creative, with bangs, layers, and unique shapes. And don’t let me add some hair color, that takes it to the next level! It’s exciting to see these styles evolving, and it’s so much fun to bring them to life for both women and men.

As a fellow curly girl and hair stylist, have you ever had to combat any prejudices or misconceptions about your own hair?

With my hair, I think people see it and assume that it’s easy. The truth is, my hair looks the way it does because I’ve learned how to work with it. My hair is easier than some and harder than others, but it’s always a topic of conversation. While I appreciate the compliments, for a long time I struggled to like my hair and it took practice to become confident and understand my own hair. 

Another misconception I’ve had to combat is that because my hair isn’t super curly, some people have been hesitant about my ability to work with their hair type. Building trust with clients whose hair looks different from mine has been very important. I work to create a level of comfort so they know I understand their hair and have the skills to help them achieve the look they want.

You wrote your book during the Hollywood strike—how did that downtime lead to writing about curly hair?

I’m someone who enjoys staying busy, so when the Hollywood strike happened, my work came to a halt, and I had all this free time to create. It started with a simple conversion. I was talking with a longtime client, shared some hair advice, and she said, “I didn’t know that.” It struck me because I felt like I had told her the same thing several times. I realized there are things I may share with one client but not another, and it’s easy for clients to forget a haircare step when I share all the information.

At first, I wanted to create a little guide for my clients. As I started putting everything together, I realized I had so much information in my head that it was actually turning into a book. During the downtime from the strike, I’d take walks every day and speak my ideas into my phone with a voice to text, then write them down when I got back home. Slowly, all those thoughts and tips came together into my book, Curly Confidence.

I also thought about those who would never sit in my chair, searching online for advice about their curls and going in circles without real answers but cabinets full of half-used hair products. I wanted to create a resource that anyone with curly hair could easily access, filled with expert knowledge and tailored to their hair texture.

When it comes to hair education, what do you find hairstylists often get wrong about curly hair?

When it comes to curly hair education, I think what stylists often get wrong is making it too complicated. This either discourages other stylists from learning how to work with curly hair or overwhelms clients with countless new products, theories, and tools. It creates this idea that curly hair requires so much, and the truth is, it doesn’t have to be that difficult. Hair is hair, and all hair is made of similar components. While hair varies in texture, porosity, curl pattern, length, density, color and whether it is damaged or color-treated, the key is to assess each person’s needs and prescribe products accordingly. 

People tend to cling to old wives’ tales and mix them with new trends that promise to transform hair in seconds. Clients see one viral video and now they want a “clean, gluten-free, cold-pressed lavender scalp oil” that claims to grow their hair 4 inches in 3 days. It creates unrealistic expectations and overcomplicates haircare. Curly hair can be easily understood and taught by recognizing that it’s simply just hair.

The book covers comprehensive education on regimen, sleeping, and hair shaping. How did you identify what topics were important to address?

It’s funny because after I wrote the book, I’d reread it and think, “Wait, I need to add this!” and I’d do that over and over again. For example, after the book was completed, I went back and added an entire section on health issues and chemo recovery with hair care. I’ve worked with so many women after chemo and women who’ve gone gray or taken medications that changed their hair texture.

I’m sure there’s still so much I didn’t include, but for me, the most important topics were the ones my clients ask me about regularly, things I wish they’d remember about their hair. I also focused on the common frustrations I see in the curly hair community and the topics people really want more information on.

Hair is a very visual medium. What did you find the most challenging about translating it into text?

Many hair resources rely heavily on pictures, but I didn’t want to limit my education to just one person’s look. For example, if I featured a woman with 3C hair, that would narrow the book to just that specific curl pattern and person. It was important for me to keep the book inclusive of the entire curly hair community. Although the book does focus more on highly textured hair, because that group has been underserved, I wanted to ensure it wasn’t boxed in.

That’s why I didn’t include many photos of women with curly hair. I do have a few photos, but that was to visually show something I couldn’t explain otherwise. I worked with a few artists to try and illustrate the different hair textures, but they didn’t capture the depth and variation the way I needed. So, I used photos in that section.

Over the years, I’ve learned how to break down hair care in a digestible way. The book is packed with information, and my goal is for it to serve as a resource that readers can refer back to whenever they have questions about their hair. It’s not something you need to memorize; it’s more of a guide you can revisit as needed.

Don’t wait; grab Curly Confidence: A Specialist’s Guide to Embracing Your Natural Curls today!

Kim Kimble is the people’s champ when it comes to creating iconic looks and elevating her clients. As the celebrity hairstylist to the stars, her iconic work has been featured on the big and small screen with legends like Beyoncé, Zendaya, Halle Berry, and Brandy, just to name a few. Kimble remains the queen of braided looks that blend creativity, culture, and artistry as reflected in Bey’s Cowboy Carter album, her recent Barbie collaboration, and Zendaya’s eye-popping Challenger’s press tour. 

As the beauty maven and entrepreneur who has her own styling tools, wigs, and haircare products, it’s only right that we got her predictions for braiding styles that will take center stage in 2025. Read on to discover her thoughts.

What are 2-3 of your favorite braided styles you’ve created during your career?

I worked on Beyoncé’s iconic “Lemonade” album look, featuring cornrows and intricate braided patterns. The long, thick braids in the “Formation” video became a cultural phenomenon and a definitive symbol of empowerment and heritage.

Zendaya’s dramatic braided ponytail on the red carpet is another standout. The sleek, thick braid combined elegance with a modern edge, highlighting how versatile braids can be for high-fashion moments

I have styled Brandy’s signature microbraids, which became synonymous with the star during her “Moesha” era and beyond. These styles have left a lasting mark on the beauty landscape and continue to inspire braided trends today.

Do you have go-to tools and products you always use for your braided styles, or does it change depending on the season, job, or client?

I do have some go-to tools and products that I rely on, but I always make adjustments based on the client’s hair texture, the type of braid, and the desired look. A few staples I always have in my kit include:

Rat Tail Comb: Essential for parting and sectioning hair with precision, especially for intricate braids like cornrows or box braids. It gives me control and allows for neat, sharp parts.

Edge Control: Keeping the edges sleek and controlled is key, especially for styles like braids or updos. I love using a strong-hold edge control to make sure everything stays in place.

Moisturizing Products: Braids can sometimes cause the hair to dry out, so I always make sure to use a moisturizing cream or oil before styling. Products like leave-in conditioners or natural oils (like argan oil) are great for keeping the hair nourished.

Boar Bristle Brush: I use this for smoothing the hair before I start the braiding process. It helps eliminate frizz and leaves the hair looking polished.

As for the season or job, I’ll tailor my approach. For example, in the summer, when humidity is high, I might use stronger hold products to keep everything in place. In colder months, I focus more on hydration and using lighter products to avoid weighing the hair down. Every client and job is unique, so flexibility is key!

Where do you draw inspiration from when creating or ideating on your branding styles?

Inspiration for my braided styles comes from a variety of places. I draw a lot from art, culture, and nature. The intricate patterns in nature, such as the way vines or flowers grow, often spark new ideas for me when designing unique braids. I also look to fashion trends and pop culture, as hair is such an important part of expressing individuality and style. Seeing what my clients are wearing, their personalities, and the vibe they want to project often influences the braids I create for them.

Are there braided styles that are easier to elevate than others? Why or why not?

Absolutely, some braided styles are easier to elevate than others, and it often depends on the style’s versatility and the amount of room for creativity. Box braids, for example, are incredibly versatile and can be elevated with the addition of accessories like beads, gold cuffs, or even colorful extensions. 

You can also play with the size of the braids or how they’re styled, such as turning them into a chic updo or adding curls at the ends for a more dramatic effect. Cornrows are a classic style that can be elevated with creative patterns or added details. You can create intricate designs like zigzags and geometric shapes or even mix in different textures. These types of braids naturally lend themselves to adding artistic flair, and they look stunning with a simple styling change or embellishment, like a sleek finish or glitzy pins.

Who are 2-3 trendsetters (celebrities, musicians, etc.) who always elevate braided styles?

Zendaya has been a consistent trendsetter in hair, and her braided looks are always on point. Whether she’s rocking box braids, cornrows, or a jumbo braided ponytail, Zendaya elevates these styles by pairing them with stunning outfits and pushing the envelope with modern takes on classic braids. She also loves experimenting with different textures and lengths, making her a true style icon.

Rihanna has experimented with a variety of braided styles throughout the years. From microbraids to cornrows to intricate braided updos, she’s proven that braids are not only versatile but also a way to express personality and boldness. She always adds her own flair, whether through colorful extensions, beads, or unique patterns, and she never shies away from making a statement with her hair.

Image Source: @kimkimblehaircare

Braids have been synonymous with creativity, culture, politics, and freedom. Do you feel this reflects the current hair industry?

Braids continue to be powerful symbols of creativity, culture, politics, and freedom, and that is very much reflected in the current hair industry. They have a rich history, especially in African and African-American communities, where they were not only a form of artistic expression but also a way to communicate identity, status, and resistance.

Today, we see braids celebrated as a form of empowerment and a celebration of culture, which has definitely influenced the hair industry. They are seen on runways, in music videos, and on red carpets, reflecting how diverse and inclusive the beauty world has become. We are embracing different textures, lengths, and styles, and braids are at the forefront of this evolution. The industry is evolving to reflect these shifts, with more options for braids, greater acceptance of natural textures, and a growing movement toward celebrating cultural styles. As a hairstylist, I feel privileged to be part of that change and to help people use their hair as a form of self-expression.

In the past few years, we’ve seen a surge in the debut of braiding salons. Do you have any favorites with whom you collaborate for your looks?

It’s been amazing to see the surge in braiding salons in recent years. The demand for braiding services has really grown, and it’s great to see so many talented stylists dedicated to perfecting the craft. I’ve had the pleasure of working with some incredible salons that specialize in braids, and I love collaborating with professionals who share the same passion for creating beautiful, intricate styles. In the end, it’s about finding talented braiders who bring their unique flair to the craft, and I’m always excited to collaborate with professionals who bring something new and fresh to the table.

How do you see braiding styles evolving in 2025?

Sustainability will be at the forefront, with eco-friendly materials, biodegradable extensions, and natural hair care products taking center stage. As the world becomes more connected, there will be an increasing appreciation for braids as a form of cultural expression, honoring their rich history while adapting them for modern fashion. In 2025, braids will not only remain a staple but evolve into dynamic, personalized, and sustainable styles that blend technology, artistry, and heritage.

Get ready to elevate your haircare with Kim Kimble’s haircare products and HairUWear wig line. 

Kylee Heath is a hairstylist and groomer who knows how to create a head-turning hairstyle. Her early passion for hairstyling led her to pursue a career in the bustling city of Los Angeles. As a celebrity hairstylist, she quickly stood out in the industry with a natural talent and drive for excellence. Heath’s work has been featured across major celebrity brand campaigns, red carpet, and magazines worldwide.

Her impressive roster of celebrity clients includes Nicole Kidman, Amy Poehler, Awkwafina, Sofia Vergara, Reese Witherspoon, and Maya Rudolph. Heath’s talent and expertise have solidified her reputation as a top stylist in the industry. As a current Los Angeles resident, Kylee continues to impress and inspire with her creative vision and unparalleled skill. 

Below, NaturallyCurly sat down to chat with her about her journey, hair bonding products for healthy hair, and more.

Image Source: @kyleehealthhair

What inspired you to become a hairstylist?

When I was five, I started wanting to do my own hair styles. I learned to French braid my own hair, and then would braid my friends’ hair at school, leading me to do everyone’s hair for formal and prom. It was something I was always passionate about. 

Do you have specialized services or techniques that are synonymous with your styles?

Image Source: @kyleeheath

I love incorporating braids into looks. Also, I like to create styles that enhance someone’s natural beauty. I tend to lean towards styles that appear low maintenance and not overly forced. However, it is fun to get really creative for editorial shoots or some red carpets. 

You’ve worked with many A-list clients. What is your favorite look you’ve created and why?

Oh, that is a great question. I love a braided style I created for Diane Kruger. It was a braid inside of a braid. From the font, it looked simple and somewhat polished, and then in the back, it was fun and unique. It was fun collaborating with her. She is so gorgeous and has such a style icon. 

What are common hair health struggles you’ve dealt with as a stylist?

I see a lot of hair dullness and breakage, leading to split ends and flyways. I am so glad that products focusing on bond-repair, have come onto the market. Hair struggles have been around since the beginning of time, but it is so nice to have options out there to help keep the hair strong, shiny, and healthy. 

Can you share why hair bonds are important and how they affect our hair health?

Hair bonds are game changers. 

We’ve seen every major brand release “hair bonding collections,” from Shea Moisture to Olaplex and ANATOMY. What should customers look for when investing in a bonding product?

Look for peptides and proteins for hydration and strength. I generally avoid treatments with alcohol because it’s productive. ANATOMY has three molecules: Spirolimide, Pro-Amino-X, and AMINALYL S. These penetrate the cuticle deeper than other bonders out there, and they are proven to help the hair’s elasticity, which leads to overall hair health. 

Should you pick a hair-bonding product based on your texture or based on your hair needs?

Yes! ANATOMY is amazing because it truly is for every hair type. It helps to rebuild the cuticle on a molecular level. Some hair bonds can actually lead to breakage if you overuse them. When using a new bonding treatment or mask, make sure to read the instructions- some should only be used once a week. 

How often should you use hair bonding products, and should they be a regular part of your hair routine?

Some are great to use after each hair wash. ANATOMY is a super lightweight formula and can be used on wet or dry hair. So, you can use it right out of the shower as a multi-functional styling cream, or you can use it to slick your hair back before going to the gym. 

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Image Source: @kyleeheathhair

What’s a misconception about using hair bonding products?

That they are just for highlighted hair, that just isn’t true. ANATOMY, rebuilds the cuticle in such a way that not only is the hair more elastic (causing less breakage and split ends) but it also plums the hair to be stronger and thicker. We all have someone in our life whose hair “doesn’t grow” because it just starts breaking at some point and doesn’t stay strong enough to keep growing… Anatomy is amazing for someone like that, as well. 

Where do you see hairstyles evolving in 2025?

With access to products like these I think over time we will continue to see longer and healthier hair. People care and now know that they have a chance at the hair of their dreams. 

If you’re ready to start shopping for hair bonding products, check out how you can Upgrade Your Hair Routine with New Curl Products.

Jennifer Charan stands on business. As a professional hairstylist, hair care expert educator, and content creator, Charan is passionate about helping people of all textures understand the essentials of hair education. As the creator of Haiirology, she’s dedicated her professional career and business to helping individuals have accessible resources to improve their hair health from a licensed hairstylist.

Below, Charan opens up about her career journey, Haiirology, hair loss myths, and more.

Tell us briefly about your career as a hairstylist and who inspires your career.

I’ve been in the hair industry since I was 14 years old. My passion for hairstyling and hair health started early—I’d always ask my hairstylist tons of questions whenever I went for an appointment. One day, she mentioned she needed some extra help on weekends, so I jumped at the chance and asked if I could assist her. She agreed, and that’s where it all began!

From 14 to 17, I handled the basics: booking clients, sweeping hair, and doing laundry. Eventually, I learned how to wash my hair. When I turned 18, I enrolled in hairdressing school while continuing to work at the salon. By then, I had started building a small clientele, offering blow-dries, haircuts, and even some coloring services.

Over time, I honed my skills and naturally began specializing in curly hair, keratin treatments, haircutting, and styling. My career was progressing beautifully, but everything changed when COVID hit. With salons closed and hairdressing on pause, I noticed a huge gap in the industry: clients weren’t getting proper education about their hair, and much of the advice online wasn’t coming from experts.

I wanted to change that. So, I launched my social platforms, Haiirologybyjen, and my blog, Haiirology.com, to provide reliable, easy-to-understand hair advice from a professional perspective. What started as a small initiative grew into an amazing, supportive community. Today, I educate online full-time and continue to do hairstyling part-time.

As for who inspires me, two people stand out right now: @ahappyjustin and @the.blonde.chronicles. I love how they’ve shown that you don’t have to follow the traditional path of being behind the chair all the time. They’ve turned their passion for hair into careers focused on education and creativity—and that’s something I aspire to do as well.

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Image Source: @haiirology

How did you define the term “haiirology” and what does it mean to you?

For me, haiirology is all about the science and art of hair care. It’s not just about styling hair to look good—it’s about truly understanding your hair, from its health and texture to what it needs to thrive. When I created Haiirologybyjen, I wanted to build a space where people could learn how to care for their hair in a way that feels approachable and empowering.

To me, haiirology means bridging the gap between the technical knowledge of a hairstylist and the everyday struggles we all face with our hair. It’s about making expert advice accessible, breaking down the jargon, and offering practical tips that actually work. It’s also about celebrating the individuality of hair—because no two heads of hair are the same!

Ultimately, haiirology is my way of helping people feel confident and in control of their hair journey. Whether it’s through educating my community, creating content, or doing hair behind the chair, it’s all rooted in helping people love their hair and understand it better.

As the haiirologist, you provide all-inclusive hair education. Why should people invest in learning about their hair type and texture?

Understanding your hair type and texture is a game-changer! When you know what works for your specific hair, you can finally make confident, informed decisions about products, hairstyles, and how to care for your hair.

Take this, for example: you take the time to dive into learning about your hair and discover that you actually have two different curl patterns going on. Suddenly, it makes sense why none of your styling products have been giving you the results you’re after. That insight alone can help you choose the right products and techniques that actually work for your hair.

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Image Source: @haiirologybyjen

On top of that, knowing your hair type and texture is key to having a healthy scalp. When you’re using products tailored to your hair’s needs, your scalp thrives—and a healthy scalp is the foundation of great hair. It’s the starting point for better growth, less breakage, and hair that feels and looks its best.

So, when you invest in understanding your hair, you’re not just learning—it’s like unlocking the secret to truly loving and caring for it!

We’ve seen a wave of conversation post-COVID regarding hair loss; why do you think this very sensitive subject has become more mainstream?

Hair loss has always been a sensitive topic—nobody wants to admit they’re losing their hair. But post-COVID, the conversation seems to have shifted, and I think platforms like TikTok played a huge role in that. During the pandemic, TikTok became a space where people shared their struggles, including hair loss. Suddenly, so many people realized they weren’t alone in their hair loss journey, and that sense of community made the topic less taboo and more mainstream.

I also think people are more willing to open up about hair loss now because they’re looking for solutions. Post-COVID, hair loss affected so many people due to stress, illness, or hormonal changes, and seeing others share their stories gave them hope that they could do something about it. At the end of the day, it’s not just about the hair—it’s about feeling confident again. And that’s what makes the conversation so powerful. 

What are the common misconceptions about hair loss?

There are so many misconceptions about hair loss, and I hear them all the time! One of the biggest ones is that hair loss only happens to older people or men. The truth is, hair loss can affect anyone—regardless of age or gender. Stress, hormones, nutrition, and even the way you care for your hair can all play a role.

Another common myth is that hair loss products, such as shampoos or oils, will fix everything overnight. I wish it were that simple! While the right products can help, especially with scalp health, hair loss is often a sign of something bigger, like stress, postpartum changes, or an underlying health issue. It’s important to approach hair loss holistically, looking at your lifestyle, diet, and even how you’re treating your scalp.

People also tend to think hair loss is always permanent, which isn’t true. In many cases, it’s reversible! For example, if your hair loss is caused by stress or breakage from improper hair care, you can take steps to turn it around with a healthy routine.

Lastly, there’s this idea that if you’re losing hair, you must be doing something wrong. That’s just not the case. Hair loss can be genetic or triggered by things totally out of your control, like illness or medication. The key is not to panic but to figure out what’s causing it so you can take action.

Does hair loss affect certain hair types or demographics of people more than others?

Hair loss can happen to anyone, regardless of hair type or demographic. What does play a role in hair loss are factors like genetics, hormones, stress, health conditions, and even how you care for your hair.

For example, if someone with fine hair experiences breakage, it might look like they’re losing more hair simply because their strands are naturally more delicate. On the other hand, someone with thicker or curly hair might not notice hair loss right away because of the volume, but that doesn’t mean it’s not happening. 

How can you distinguish between hair loss and a stressful season?

It can be tricky to tell the difference, but there are some key signs to look for. If it’s true hair loss, you’ll likely notice hair falling directly from the follicle, and in some cases, you might even see clumps coming out during washing or styling. It’s more persistent and doesn’t stop until the underlying cause—like hormones, genetics, or health issues—is addressed.

On the other hand, if you’re going through a stressful season, your scalp might feel tender, irritated, or even flaky. You’ll also notice more shedding than usual—it might seem like your hair is everywhere, from your brush to your pillowcase—but this type of shedding typically slows down once the stress passes.

Think of it this way: hair loss tends to have a deeper, long-term cause, while stress-related shedding is more like a temporary “shock” to your system. 

What are the contributing factors that can lead to hair loss?

Hair loss can be caused by so many different factors, and sometimes, it’s a combination of things. Stress is a big one—whether it’s from work, life changes, or even just lack of sleep, it can throw your hair growth cycle off balance. Hormonal changes, like those that happen during pregnancy, postpartum, or menopause, are another major player.

Your diet is also key—your hair thrives on proper nutrition, so if you’re not getting enough essential vitamins and minerals, it can show up in your strands. Major lifestyle changes, like illness or weight loss, can also put your body into “shock mode,” leading to hair shedding.

And then there’s scalp care. Your scalp is the foundation of healthy hair, so if you’re not taking care of it properly—or worse, neglecting it altogether—it can lead to issues like clogged follicles or irritation, which can contribute to hair loss.

There are tons of hair loss tools, products, and regimens on the market; what are your recommendations for those wanting to invest in a product or tool or go the DIY method at home to combat hair loss?

A product line I recommend and genuinely stand by is the Vegamour GRO line. I’ve used everything from their GRO shampoo and conditioner to the scalp serum and gummies, and the results were amazing. Not only did I notice a difference in my hair health, but I’ve also heard such positive feedback from my community—friends, family, and followers who’ve tried it out. They’ve shared with me that, after using the Vegamour GRO line, they experienced less shedding, hair loss, and breakage, along with noticeable new hair growth and healthier overall hair. It’s a product line that truly delivers.

For those who love a good DIY solution, I’d suggest trying rosemary water. It’s so simple to make—just steep some fresh rosemary in hot water, let it cool, and transfer it to a spray bottle. You can spritz it onto your roots before washing your hair. Rosemary is known for its scalp-stimulating properties, which can help promote hair growth and reduce shedding.

What types of hairstyles should you avoid when experiencing hair loss and why?

If you’re dealing with hair loss, you’ll want to avoid super tight hairstyles, especially if you do them all the time. I know—it’s tough because sleek styles like slick-back buns and ponytails are so trendy right now. But here’s the thing: constantly pulling your hair tight puts a lot of tension on your scalp and hair follicles, which can lead to even more shedding. 

The key is giving your hair and scalp a break. Opt for looser styles like soft braids, low messy buns, or just wearing your hair down. If you really love the sleek look, try only doing it once or twice a month until you see improvement in your hair loss.

If you’ve experience hair loss and are seeking out tools or resources to help with hair growth, check out Can Red Light Help With Hair Growth? Here’s the Truth.

Pantone’s Color of the Year: 17-1230 Mocha Mousse has already set the internet ablaze with tons of discourse about the shade. This inclusive hue is described as ” a warming rich brown hue” meant to capture a global mood of “connection, comfort, and harmony.” As an indulgent shade of brown, Pantone leans into a color trend we’ve been seeing all 2025, brown.

Why mocha mousse? In their official announcement, Pantone says the shade “nurtures with its suggestion of the delectable quality of cacao, chocolate and coffee, appealing to our desire for comfort.” The inspiration behind the color, the brand explains, ties to a collective shift toward nature: “There is a growing movement to align ourselves more closely with the natural world. Characterized by its organic nature, PANTONE 17-1230 Mocha Mousse honors and embraces the sustenance of our physical environment.”

What makes this shade so eye-catching is that it’s a warm, buttery brown that you can easily find in any makeup shade whether it’s lip glosses, eye palettes, or lipsticks, and more. If you’re ready to start planning your 2025 wardrobe, you’ll want to check out these makeup products that cleverly evoke this mesmerizing color.

Which of these makeup products do you think perfectly captures “Mocha Mousse” energy? Let us know in the comments!

Cataanda James is a hair and beauty industry pioneer who has worked with global brands like L’Oréal Paris, Garnier, Our X, The Mane Choice, Carol’s Daughter, and more. She’s worn various hats, from brand educator, colorist, makeup artist, licensed cosmetologist, and a consultant for high-profile brand releases where she provides insights on product formulations. Her artistry and passion for beauty are reflected in her client relationships and her uncanny ability to help brands elevate their offerings with expert guidance and advice. As a curl expert and stylist, she’s worked with various clients and hair textures and values the crucial steps needed to take care of your crown. 

We chatted with Cataanda about protective styles and the best way to prepare your hair before getting any braids, locs, or twists.

What is a misconception about protective styles? 

One of the main misconceptions is that wearing a protective style will protect your hair. However, if your hair is not cared for properly or prepped for the protective style, you can experience an adverse reaction. 

With a protective style, many people think that you don’t have to shampoo your natural hair, especially if it’s braided, faux locs, sew-ins, wigs, or weaves. When I hear that a client has been wearing their protective style for an extensive time, my first thought is, “You’ve been wearing it for how long? And you haven’t shampooed your hair, even with braids. You have had these in for two months, and there’s been no water to touch your hair or scalp.” That’s bad. 

The base of every haircare regimen starts with cleansing. What should you focus on with products and scalp care?

A good moisturizing shampoo does not necessarily have​​ too much protein within the formula because your hair will be braided with extensions. There may be some tension on the edges. While under there, you want to focus on something other than its protein content. You want to focus on the moisture when you take the hair out or the wig off.

When you take your hair out, you want to ensure it is properly nourished, specifically hydrated and moisturized. This means that you want to retain the water once it hits your hair. If you rock this protective style all the time, you should alternate with your protein-based formulas or maintain a healthy balance of protein and moisture. 

Can you share why excess protein is bad for the scalp?

Protein could be a little bit tricky; you can actually get too much protein, which can happen with overconditioning. Having too much moisture (which we really know we can’t, we can’t drink enough water, and we can’t get enough moisture in our hair). Excess protein can lead to dryness and brittleness. 

The main thing is making sure you’re properly hydrated. We’re caring for the scalp, so products like serums that you might be able to apply prior to the shampoo to soothe the scalp can be very helpful. When you have a protective style, it’s important to double or triple cleanse sometimes. I’m a fanatic about having a clean scalp. I triple cleanse if I have the time, but I always double cleanse. 

Should you use a mask or conditioner after your cleanse? Or will it create too much build-up?

After rinsing the shampoo, you need to condition your hair. That’s going to further encourage moisture retention and the hydration of the hair. It also helps to sort of seal the cuticle on the hair, which is very important when you’re going in with the protective style; you want to make sure that it’s closed to avoid any internal damage. 

Once you use a mask or conditioner, I always recommend a leave-in conditioner, particularly if you’re getting the protective style and you are going to blow dry your hair prior, which is pretty common when people get braids. You want to make sure that leave-in conditioner also has a heat protectant because it actually adds an extra layer of protection and nourishment to your hair. 

Stylers are super popular right now. Is this always necessary if you’re getting a protective style?

It depends on the protective style; you may or may not need a styler, but if you are using stylers, I recommend a lightweight styler like a spray, foam, or mousse. Many foams nowadays aren’t just for hold but for conditioning as well, minimizing frizz, and helping define the curls. If you’re going to get a braid down to put your lace front on or a sew-in, you don’t need a styler; you can stop at the leave-in conditioner. 

Are there any current braiding trends or regimens you recommend avoiding?

I don’t understand why people are using so much braid gel. I’ve seen many videos where people are layering and caking up the product (which is heavy and thick) and placing the product on the scalp to make sure the part is pretty while braiding the hair. I highly recommend that you stop doing this if you’re a braider because you face issues like clogging the pores and hair follicles, or someone can have a bad reaction to that product. There’s no oxygen that could get to the hair follicles because of that layer of product, and I’m not sure all the formulations are water soluble, which results in being unable to fully get it off the scalp when you shampoo. 

Do you need to straighten or flat iron your hair before a protective style? 

You don’t need to; however, depending on the style it’ll be easier for your hair to blend in with the weave, sew-in, or clip-in. I don’t really believe you need to flat iron unless you’re doing tape-ins or gluing your tracks if you’re gonna wear a nice sleek style. But again, protective styles help keep your hair healthy for as long as possible and protect it while under the style. You want to have the least amount of manipulation of your natural hair so that it grows nicely without all of the excess friction and tension.

Are you ready to book an appointment for a protective style? Read our expert recommendations for 25 Braiders That Stand on Business.

The time between Christmas and New Year’s Eve can always feel like a bit of a brain fog. It’s not yet time to go back to work, your adjusting to post-holiday excitement, and anxiously awaiting the start of the new year. With New Year’s Eve is just around the corner, there’s still time to prepare your hairstyle, makeup look, and outfit before the big night. For the beauty maven this night can look like ornate updos, dazzling dresses, glittery nails, and makeup looks that are playful, sultry, and fun. New Year’s Eve looks different for everyone, but whether you’re planning to keep it cozy inside, head out with friends, or eat an intimate dinner, there’s a few beauty essentials you want to keep on hand for the big night.

And just like that 2024 is out the door, check out the highlights with Our Favorite Hair Moments From 2024. Are you ready to ring in 2025? Let us know in the comments!

If there’s one thing that 2024 gave, and to be clear, it gave many things, it was head-turning hair moments and drops that expanded the haircare industry. There were new innovations in hair tools and technology, big celebrity drops (cough Cécred and Fenty Hair), more products moving towards sustainability, and prioritizing hair health. When it came to haircuts, colors, and styles, the goal was main character energy. 

There was a bigger move towards creating hair looks that weren’t only trendy but timeless. Celebrities and influencers continued to use major award shows, red-carpet moments, concerts, and album releases to debut fresh and innovative approaches to their styles that had everyone running to the salon. 

Let’s look back at how 2024 became a standout year for outstanding looks that we all loved.

Platinum Blonde

Photo by Michael Buckner/Billboard via Getty Images

Platinum blonde was everyone in 2024. Whether it was Beyoncé ushering in a new era of Country with Cowboy Carter, Camila Cabello transforming from her signature dark tresses, or the pop princess Sabrina Carpenter, platinum blonde was a mainstay hair color this year. 

Old Hollywood Bob

Photo by Amy Sussman/Getty Images

Low maintenance looks like the Old Hollywood Bob was on the menu all year, and here’s why: it blends nostalgia and chicness. Ice Spice turned heads at the BET Awards when she went from her signature copper curls to channeling this stunning style. Sydney Sweeney, Zendaya, and Elsa Hosk are just some women who opted for this sleek, shiny, and voluminous trend. 

Nostalgic Updos

Photo by John Nacion/Variety via Getty Images

Updos have always been a pivotal hairstyle for any evening look, but we transition from sleek styles to more effortless styles that embrace volume. Most notable celebrities like Lori Harvey, Meg Thee Stallion, and Kim Kardashian channeled 90s icons like Pamela Anderson to create a “messy upo” that showcased texture and body. 

Braided Topknots

Photo by Taylor Hill/Getty Images

Braids never go out of style, but how we innovate them does. The topknot has always been a signature style that is easy and effortless, but braided topknots helped elevate the updo. Marsai Martin, Jennifer Lopez, and Issa Rae were just a few of the beauty mavens who sported this look in 2024.

Nothing Like Natural

Photo by Kayla Oaddams/WireImage

Calling all naturals. Ditching the wigs, weaves, and extensions and putting your natural coils, curls, and waves front and center were all apart of the healthy hair conversation in 2024. Rihanna, Beyoncé, and Simone Biles made headlines by giving fans a peek behind the scenes and letting us see their real textures.

Nara Smith Bob

Photo by Stuart C. Wilson/Getty Images for the Business of Fashion

Nara Smith became a social media darling in 2024, but it wasn’t just for her signature voiceovers. The bob made a big comeback, and her one-length style is chic, effortless, and reflects the luxury glam that we all wish to channel. 

Single Braid Ponytail

Photo by Jamie McCarthy/Getty Images)

If you’re a ponytail girlie, then you know dressing it up can help add dimension and personality to the classic style. The key to a single braid ponytail is ensuring your hair is slick in the front and then using extensions or weaves to really add length that you can wear to the front or back. Gabrielle Union, Zendaya, and Selena Gomez made this no-fuss hairstyle a fan favorite. 

Bombshell Blowouts

Photo by ANGELA WEISS/AFP via Getty Images

Sabrina Carpenter was the espresso on everyone’s lips in 2024, and it wasn’t just because of her catchy tunes. Her voluminous, blonde bombshell hairstyle quickly became the talk of the town, and many influencers and stylists shared their tips on how to style and maintain this Marilyn Monroe-esque look. 

The Wet Look

Photo by Leon Bennett/Getty Images for EBONY

Who would have thought that making your hair appear wet (on purpose) would be so popular? The wet look. What’s great about this style is that it can be achieved with any hair texture, as seen by beauty queens like Coco Jones, Kim Kardashian, and Megan Fox. The secret to this style lies in a perfect combination of products like gel, glossing spray, and serum.

Pastel Hues

Photo by Araya Doheny/Getty Images for Revolve

There aren’t many times when we get new hair colors that make us do a double-take, but this was definitely a head-turner. Megan Fox set the internet ablaze by debuting a series of pastel hues in blue and pink that ignited new hairstyles for the festival season. 

Voluminous High Ponytails

Photo by TheStewartofNY/GC Images

The higher the hair, the closer to…perfection. Sky-high ponytails are elegant, timeless, and give snatched a whole new definition. Keke Palmer, Taraji P. Henson, and Laverne Cox showed how versatile this hairstyle is, whether you’re storming the streets of NYC or slaying the red carpet. 

Flipped  Bob

Photo by Bruce Glikas/Getty Images

Sophistication was an integral part of how people approached their hair in 2024. The flipped bob was a short style that took over the summer due to its softer finish and upward flick reminiscent of 60s GOGO girls. 

Powerful Pixies

Photo by Kevin Mazur/Getty Images

Pixie cuts have taken over the fall season. This style reflects sheer confidence and is perfect for putting your face front and center. Whether you’re aiming for old-time glamour like Audrey Hepburn or sexy sirens like Halle Berry, pixies are great for those wanting to go short. 

Baby Bangs

Photo by Stephane Cardinale – Corbis/Corbis via Getty Images

Baby bangs or micro bangs are often known for being super blunt, short, and can be worn across all textures. Zendaya turned heads with this style during Fashion Week, and we’ve seen even more celebrities like Oliva Rodrigo, Julia Fox, and Zoë Kravitz following suit.

Cloudy Curls

Photo by Daniele Venturelli/WireImage

Cloud curls have taken over the fall season since they are cut and are designed to complement your hair’s natural texture and movement. The “cloud” effect comes from embracing the halo effect or frizz that gives a youthful look. Yara Shahidi is the queen of cloud curls and is a great example of a celebrity who continually serves in this fanciful style. 

Textured Updo

Photo by Sean Zanni/Patrick McMullan via Getty Images

Your natural texture is beautiful, and that’s why we saw more celebrities aiming to ditch the heat tools and creating updos with their curls, coils, and waves intact. A little mousse and hairspray went a long way for celebrities like Tyla, Jordyn Woods, and Anna Taylor Joy, who used their natural tresses to create jaw-dropping styles.

Which hairstyle took your breath away in 2024? What are you looking forward to in 2025? Let us know in the comments.