In a world where everyone runs their race, community shapes your journey.
Digital Creator Blake Newby adeptly moderated “Beauty That Bonds Presented by Shea Moisture,” a panel featuring the unique insights of celebrity stylist Lacy Redway and actress-singer Ryan Destiny at BeautyCon. The two women engaged in a candid discussion on the art of bonding, the importance of hair health, and styles that withstand the summer heat.
Building The Bond Between Clients and Stylists
Today’s hair culture is undergoing a shift where the salon is not just an option but a necessary space for building your hair journey. Redway stressed the salon’s role as a foundation for fostering healthy habits and routines for your hair texture. “The salon is not just a workplace; it’s a home and a community hub. This aligns with the ‘Beauty That Bonds’ theme from Shea Moisture because I can only give my best to my clients when I understand who they are as individuals. Building a bond with your clients takes time, and it’s a journey that doesn’t always begin the first time they sit in the chair.”
As a multi-hyphenate performer who is based in Los Angeles and always traveling, Destiny shared that as a Black woman, she finds it difficult to get her hair done in a city that glorifies blowouts. “I’m a salon girlie; I love getting treatments and trims and giving my hair a break when I can to maintain my health.” While she has a few gems she can visit, she relies on having a trusted glam team that has good energy and pours into her daily. Newby shared that as longtime friends of Destiny, they spent hours in the salon and could relate to how the environment shapes how you bond as friends.
Products That Won’t Fail
Bonding as sisters, friends, and women remained a mainstay of the conversation, with Redway and Destiny citing their favorite Shea Moisture products. Since the New Orleans humidity wasn’t letting up, Redway discussed how the Bond Repair Oil is the go-to product to keep handy since it’s lightweight and prevents frizz for up to 24 hours. Destiny said she always tries to “Pick styles that work better in the heat because my schedule doesn’t always give me the time to sit down for braids. Today, I chose to slick down a portion of my hair and leave the rest down so it’s more manageable.” As a bonding collection, Shea Moisture’s products are not just about style; they’re about maintaining the health of your hair and giving you the confidence that your hair is in good hands.
With the newest Camp Shea activation bringing people together at BeautyCon, Redway, and Destiny shared how the theme of community resonates with them. Destiny stated, “All my life experiences wouldn’t have been possible without sisterhood. We feel for each other and try to be there for each other as much as we can. I can’t stress enough how impactful it can be to be seen authentically by your fellow sister. Redway reflected on how traveling has helped to foster community and said that during EssenceFest 2024, she’s been grateful to meet women who have helped her with filming and social media.
The ESSENCE Festival of Culture™ presented by Coca-Cola® will take place July 4-7. For more information and updates on the festival, visit our website and follow us on social media @ESSENCEFest on X, Facebook, and Instagram.
