We love to see our favorite celebrities partner with haircare that are staples in our bathroom. Celebrity partnerships have grown increasingly popular in the past few years as brands look to grow their online presence and connect with global customers. Using celebrities that can resonate with audiences and authentically reflect the brand’s product is a tightrope that must be tightly walked.
Online audiences want to see a genuine partnership that shows the celebrity incorporating the products in their everyday regimen and glamorous red carpet looks versus a cute picture with #ad. In order to truly form a successful partnership, brands want to align with celebrities and stylist who can show and educate how a product or tool is used to achieve their signature look. Whether it’s a campaign, collection, or accessories here’s a list of the celebrity haircare partnerships that had heads turning this year.
1. Aunt Jackie’s Curls and Coil x Celebrity Stylist Antoinette x Zendaya
Image Source: @auntjackiescurlsandcoils
Aunt Jackie’s Curls and Coils partnered with celebrity stylist Antoinette Hill to create Zenday’s stunning Bulgari beauty campaign. This captivating ad saw Zendaya rocking a sleek look that concealed her ends and put her face and the jewelry front and center.
Want to recreate Zendaya’s slick tresses? Shop the Curls and Coils Don’t Shrink Flaxseed Elongating Curling Gel.
2. Mielle Organics x Angel Reese
Image Source: @mielleorganics
Mielle Organics partnered with LSU breakout star, Angel Reese, as its newest ambassador. This partnership would lead the charge in bridging the gap between sports and beauty. Reese’s activation with the brand will include marketing, social media, events, and a limited-edition product bundle.
Are you looking to restock your favorite Mielle Organics products? Check out our favorite products in our online store!
3. KISS COLORS & CARE x JT
Image Source: @kisscolorsandcare
JT from the City Girls is the newest KISS Colors & Care celebrity partner blazing her own trail in the haircare lane. Her styling collection features braid bonnets, twist stylers, edge fixer wax sticks, and lashes for the ultimate protective styles.
4. Camille Rose x Jasmine Carson
Image source: @camillerosenaturals
This summer Camille Rose announced their brand partnership with former LSU Guard Jasmine Cardon who has shared her favorite products that help treat her color-treated coils. She shares insights and tips on which products are an essential part of her everyday routine.
If you’re ready to bring hydration back to your curls and coils, shop the Camille Rose Naturals Honey Hydrate today!
5. Cantu x Angela C. Stevens
Image Source: @cantubeauty
Cantu partnered with Emmy award-winning hairstylist and TV personality Angela C. Stevens for a haircare line dedicated to protective styles. The Cantu Protective Styles collection helps to cleanse, condition, set, and style weaves, wigs, braids, and locs.
What’s a protective style without laying your edges? Ge the Cantu Shea Butter Extra Hold Edge Stay Gel now!
6. KISS COLORS & CARE x Shad Moss (Bow Wow)
Image Source: @kisscolorsandcare
Shad Moss (Bow Wow) is here to elevate the game for men and women with his custom line of durags, brushes, and twist sponges. He collaborated with Kiss Colors and Care to create more options and awareness for natural textures and to do it with his signature style.
7. Rizos Curls x Thalia
Image Source: @rizoscurls
Rizos Curls made headlines for their limited-edition Thalia x Rizos Curls collaboration that focused on key elements like wash day. As their first celebrity partner, she helped curate a collection that fostered awareness of scalp health, deep conditioning, and developing a healthy hair regimen.
Get ready to control your frizz with the Rizos Curls Deep Conditioner today!
Which celebrity partnership caught your attention this year? Let us know in the comments!
