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Home • Curl Products • Curly

I Tried Prose’s New Customized Curl Cream on My 3b Curls

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I Tried Prose’s New Customized Curl Cream on My 3b Curls
By Michelle Breyer · Updated March 2, 2020
I Tried Proses New Customized Curl Cream on My 3b Curls

Image: @prose

 

How many combinations of ingredients can you create with Prose’s new Curl Cream? 14,000.

For us curly girls, there is no one size fits all. Far from it! If you gather a group of us in a room and ask what we’re looking for in their dream curly styling product, you’ll get a nearly infinite range of responses. 

Some of us want a strong hold while others want it lighter. Moisture is the top priority for many textured-haired women, while fighting frizz is more important to others. While many curly girls run away from products containing silicones, others seek them out.

And when it comes to the way our products smell some of us like floral, some like musky scents and some don’t want any scent at all.  

The reality is that no two heads of curls, coils or waves are the same. From the tightness of our texture – 2a to 4c and often a combination of several curl types – to the hair’s porosity, density, width and length, our hair responds differently to ingredients. There has never been just one curl cream that addressed all styling concerns no matter the hair type. 

So I was intrigued when I heard about the new Prose Curl Cream.

 

I wish I had come up with the idea to come up with a completely customized formula! 

 

When Prose came onto the scene, it had a unique offering: made-to-order, customized hair care – “No categories that define people by hair type, gender or ethnicity.”  

Given our teams experience we knew that mass produced curl products had the tendency to box an individual into a hair type which of course, can lead to major frustration,” says Faith Huffnagle, Director of Education at Prose. 

Prose believes that their formulas guarantee optimal freshness people no products ever sit on the shelf waiting to be bought – a waste-free approach. 

Article continues after video.

The key ingredients for the new curl cream include Pequi Oil, which combats frizz, flaxseed extract, which provides curl definition, Baobab Protein, a  strength booster, and shea oil, which nourishes the scalp.

I admit I was a  little cynical that they could truly come up with a system that could. It seems nearly possible. It took the Prose R&D team more than eight months to develop a curl cream that was truly flexible on all hair types and densities.

I took the consultation. In addition to detailed hair questions about my hair health, my styling and coloring habits and my ingredient preferences, it asked me everything from my stress level to my exercise habits to my zip code (they are able to adjust the formula for your location’s atmospheric conditions!”> Then it gave me a choice of scents – woody, citrusy, floral, powdery, fruity, herbal, fresh – with names like Perle and Corsica. I chose Signature, a floral and powdery scent.

So, what did the quiz come up with for me? A curl cream with professional silicone, Argan, Sacha Yushi & Jojoba Oils to nourish my curls, a professional polymer to define my 3b curls and Oat Lipid & Sunflower Seed Extract to protect my color.

I Tried Proses New Customized Curl Cream on My 3b Curls

Image: @prose

 

The curl cream arrived. The first step is a custom Pre-Shampoo Mask, followed by the Prose Shampoo and the Prose Conditioner, which were also customized..  

I pumped it into my hand and applied it evenly through my soaking wet hair. Then I diffused until my curls. For a final touch, I put a drop of the Prose Hair Oil into my hands and rubbed them together and then – with my hair upside down – raked my hands through my hair.

The result: shiny, defined curls that felt moisturized. And I loved the scent!

 

Since my formula is specifically created for the winter weather, when the humidity is lower, it’s not the optimal formula for the spring and summer. I will definitely need a product that offers stronger hold and a touch more silicone. (yes, my hair needs ‘cones, if they’re water soluble”>

My box also contained a satin pillowcase, something curly girls use to prevent frizz while they sleep.

Prose will continue to evolve the product based on customer feedback.

“This is just the beginning- so be sure to keep your eyes peeled for what’s to come,” says Huffnagle.

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Home • NaturallyCurly

How My Silk Press Ritual Helped Me Appreciate My Natural Hair

One writer discusses getting silk presses has been an important part of her natural hair journey.
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How My Silk Press Ritual Helped Me Appreciate My Natural Hair
Catherine McQueen/Getty Images
By Jessica Fields · Updated December 24, 2024

We’re deep into the cooler months and, for naturals, that means just one thing: Silk press season. Like clockwork, social media is a buzz with viral videos toting tips, tricks, and hair flips, among other enticing smoothed styles. Whether it’s a sleek middle part style or bouncy waves, there’s no denying the main character energy ignited with each look. 

I can attest firsthand to the freeing feeling that soaping away buildup to emerge with a sleek look brings. My curls are tight and plentiful, but you’d never know as I always wear my hair straight. I’ve gotten my silk press routine down to a T and often opt for a siny bone-straight look. But come wash day, it’s my curls, kinks, and coils that make me smile the most. My silk presses aren’t just a process to straighten my hair. Instead, it’s a reminder of how appreciative I am for my crown full of curls.

Like most Black girls, I grew up wearing ponytails and twists weighted down with bobos and barrets. I have countless memories of sitting between my mom’s knees as she raked through my curls and saturated them with globs of Luster’s Pink Moisturizer, never forgetting to tell me how fast my hair “drinks this stuff up.” At that age, straight hairstyles were reserved for special occasions, like church or school picture day, and were done with a hot comb and thick layers of grease. But as I got older my desire for longer-lasting straight styles increased and I begged her relentlessly for a relaxer. 

The answer was always the same flat no so my hair was kept in braids and twists. Her decision to keep my hair natural stemmed from two main issues. First, there were the dangers of perming virgin hair and how doing so too early in the growth process can alter the texture and growth rate drastically. Second, was the financial obligation bi-weekly relaxers came with. But in my senior year of high school, she finally gave in and during my college years, I was devoted to relaxers. It was a weird victory— sure my hair was pin-straight but I couldn’t help but notice it never looked as good nor full as my natural hair roller wraps. I knew I didn’t love the look the perms delivered but I continued to use them for management’s sake. Relaxers meant I could easily style my hair and most importantly, that I didn’t have to worry about it frizzing up. 

However, a turning point came when I moved to New York. I didn’t always have the money to get my hair done and had to quickly learn how to do it on my own. This resulted in the ultimate happy accident. I began growing out the years of permed hair. The process was trying, but through it, I gained so much more than a healthy head of hair. I began experimenting with ingredients to help my hair retain moisture and learning different techniques to straighten it. As the months went by, I watched the ragged permed hair slowly grow out, leaving behind loose curls. I’ll admit those first few years were a struggle, seeing just how much my curl pattern had changed. But it also helped me remember what my hair could be. In the years that followed, I learned how to wash, condition, treat, and nourish my hair— and in turn, watched my curls transform from loose and stringy into tight ringletts and coils.

Article continues after video.

This tale isn’t a new one and has remained a double-edged sword within the natural hair community. Many Black women have experienced vitality after ditching their relaxers but have also felt the sting of natural hairstyling— be it lengthy wash days or product formula inconsistencies. After some time, the fantasy of the big chop and twist-out faze that caused the natural haircare industry boom began to wear off, and women slowly began going back to relaxers. The decision typically led to a familiar crossroads, having to choose between what made sense for your hair and what “looked good.”

Going natural isn’t for everyone, and, at the time, I didn’t think it was for me, either. Despite perming my hair late into my teenage years, straightening my hair was the only style I knew how to do. Before my first relaxer, I’d spent years using electric hot combs, curling irons, and heavy products like curl wax and hair polisher to tame my curls. The result lasted no more than two days and turned my hair into a greasy mess—meaning I’d have to wash and redo my hair sooner rather than later. It ultimately led to heat damage and manipulating my curls. 

But getting a perm for the first or 70th time didn’t give me the results I longed for either. After leaving the salon, my hair looked incredibly thin due to how straight it was. I’ve always had very thick hair, so seeing it look flat was disheartening. Even when I settled on curls or a roller set, they never provided the voluminous look I preferred. My new growth was always nice and thick and when I started growing out my perm, I noticed it stayed that way. The fullness I tried so desperately to hide as a child was back and I wasn’t about to make the same mistake. 

Over the years, I’ve honed my skills and can easily transform my hair from springy coils to smooth, shiny strands— so much so that most people, including stylists, believe my hair is relaxed. My process involves a lot of conditioning products, clarifying ingredients, and heat protectants. Each layer ensures my curls are deeply moisturized and heavily protected before I begin heat styling. Through it all, I’ve learned to embrace my texture and to lean into the frizzy days. Don’t get me wrong, I love it when my silk press is on point, but I’ve learned to love the days it fades just the same. Seeing my curls revert is the epitome of bliss.

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