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In the days before BCP (Before Curl Products) was available, hairsprays were stiff and sticky and smelled like Aqua Net and Final Net. I remember my bottle of Final Net, which I plastered on my blow-dried and straightened hair. My hair felt like a helmet—a fire hazard!
How hairspray has changed
Hairspray was developed in the 1940s by a manufacturer that originally manufactured aerosol cans for insecticides in WW2. Since then, hairsprays have evolved with new technologies, innovative ingredients, and various holds.
The latest generation of hairspray can lock waves and curls in place without crunch. Many are designed specifically for curly hair. They promise to prevent your waves and curls from turning to frizz, even on the most humid days. And it can help create more volume and lift at your roots. And many of these new hairsprays have conditioning properties and ingredients that hold.
Types of hairsprays
There are three varieties of hairspray:
Flexible Hold Hairsprays
- These have the least amount of hold, making them ideal for waves and curls. They provide hold without crunch, maintaining movement rather than paralyzing your tresses. Most hairsprays for wavy and curly hair are flexible sprays, and those with medium hold.
Medium Hold Hairsprays
- Sometimes, these are called working sprays and have a stronger hold. They provide a hold without making your hair feel like plastic.
Maximum/Firm Hold Hairsprays
- These are the strongest sprays for keeping curls in place. They may not be the best choice for everyday styling for curly girls, but they may be useful for certain occasions.
Here are a few great options for flexible, medium, and strong-hold hairsprays.
Flexible Hold Hairsprays
1. Curlsmith- Flawless Finish Hairspray Flexible Hold
The Flawless Finish Flexible Hold is perfect for those who desire a more natural look throughout the day. A few spritzes will enhance the longevity of your styles, allowing your curls to shine and move with ease.
2. Ouidad Advanced Climate Control Holding Spray
Ouidad’s here to help you embrace your curls with a flexible hold hairspray that helps with volume, frizz, and definition. The hairspray is formulated with pro-vitamin B5, flexible polymers, and an anti-frizz nano technology that helps curls flourish in any climate.
3. It’s a 10 Miracle Finishing Spray
Here’s a hairspray to give lots of body, control, and a flexible hold that won’t leave your hair crunchy! As a plant-based formula, the fragrance is light and layers well with your existing curly products.
4. Bumble and Bumble Hairdresser’s Invisible Oil UV Protective Dry Oil Finishing Spray
The ultra-lightweight formula delivers radiance, softness, and frizz control. UV filters help protect hair against the drying effects of the sun, making it a good option for curlies who spend a lot of time outdoors. Dry, dull hair is left looking revived and healthy.
5. TRESemmé Flawless Curls Frizz Control Moisturizing Non-Aerosol Hair Spray with Coconut oil
This lightweight paraben-free formula provides all-day curl hold and frizz protection. It promises defined curls without feeling stiff and sticky.
6. Innersense I Create Finish
This flexible-hold spray is made with certified organic honey, rooibos tea, and aloe and rice proteins; this non-toxic hairspray nourishes and strengthens strands without any sticky residue. Aside from banishing humidity and infusing your mane with antioxidants, it smells like fresh, calming lavender.
7. Amika Fluxus Touchable Hairspray
This flexible working hairspray provides an all-day style that you’ll still be able to run your fingers through. It includes ingredients like sea buckthorn- a “superfruit” with the fatty acid omega seven typically found in fish oil. It promises to promote elasticity and provides superior hydration.
8. R+Co Outer Space Flexible Hairspray
This flexible spray contains Amphomer Polymer, which thickens and provides flexible hold and heat styling protection. It also contains
Pro-vitamin B5, this conditioning agent moisturizes, thickens, and builds volume.
9. Aveda Air Control Hairspray
This water-free formula can be layered to create a light, workable hold. It contains pine and certified organic flax seed, natural holding agents, and conditioning ingredients such as organic jojoba and aloe. Aveda is funding the construction of wind turbines to ensure that Air Control™ has a net-zero impact on the Earth’s climate.
10. DevaCurl Flexible Hold Hairspray
Stay-put style with flexibility! A wind and humidity-resistant spray that gives you flexible hold, frizz control, and shine.
11. Nexxus Maxximum Hold Finishing Mist Hairspray
Nexxus Maxximum Hold Finishing Mist Micro-fine, flexible hair spray helps maintain hairstyles by providing superior, long-lasting control for hard-to-retain styles, providing maximum hold while maintaining touch ability.
12. Kevin Murphy Bedroom Hair
This flexible texturizing spray provides separation and movement, allowing you to run your fingers through your curls. The formula is enhanced with ginger root to help increase elasticity and suppleness.
13. Pantene Pro-V Level 2 Lightweight Finish Alcohol-Free Hairspray
This NaturallyCurly Best of the Best award winner offers an ultra-lightweight hold that Wavies love. At less than $6, this Holy Grail is budget-friendly too. Pantene Pro-V labels their hairsprays “Level” 1-5 to signify the amount of hold, so you can always find exactly what you need.
Medium Hold Hairsprays
14. Moroccanoil Luminous Hairspray Medium
This medium-hold hairspray provides a weightless hold and is perfect for soft and natural styles. Morrocanoil’s formula makes your curls brushable, residue free, and will keep pesky humidity away!
15. Davines This Is A Medium Hairspray
The name of the hairspray says it all, Davines is here to give you a medium hold. If you’re looking to create a long-lasting style that eliminates frizz, adds structure, and won’t leave any residue, this is your winner.
16. VERB Ghost Hairspray
You’re going to love this lightweight, medium-hold hairspray that creates a natural-looking style for any type of curls.
17. Living Proof Style Lab Flex Hairspray
This weightless spray can set, style, and finish any curly style without any stiffness. It can be used on damp or dry hair and even to prevent heat damage if you plan to use a heat tool.
18. Color Wow Cult Favorite Firm + Flexible Hairspray
This lightweight spray provides an all-day, flexible, brushable hold.
Firm Hold Hairsprays
19. Sexy Hair Spray + Play Volumizing Hairspray
This hairspray promises a medium to high hold for up to 120 hours and up to six times the volume and lift. This workable hairspray is also humidity-resistant for up to three days and provides 450 ̊F of thermal heat protection.
20. milk_shake lifestyling extra strong hairspray
Firm hold for DAYS! This ultra-powerful setting spray locks your styles in place without stickiness. Formulated with Pro Vitamin B5, it seals in moisture for lasting hydration. This spray also offers heat protection with anti-frizz and anti-static properties.
21. Rizos Curls Alcohol-Free Volumizing Hair Spray
Rizos Curls came to deliver with an alcohol-free formula that delivers a last hold that won’t flake or create a crunch. The unique blend of rosemary, argan oil, and red algae can be used on damp or fully dry hair to help finish any hairstyle.
22. Redken Triple Take 32 Extreme High-Hold Hairspray
This extreme high-hold hairspray promises to keep your curls in place without the crunch. The super-fine, fast-drying mist also gives hair volume and 24-hour humidity resistance. The fragrance is a mix of jasmine, orange blossom, and sandalwood.
As fall nears, many individuals feel compelled to change their hair color. This seasonal shift enables people to harmonize with autumn’s deep, cozy hues, embracing the trends and moods that accompany cooler temperatures. Whether driven by style, emotional rejuvenation, or a craving for a new beginning, altering your hair color can serve as a delightful and significant way to greet the approaching season.
We turned to some top texture experts who specialize in color to find out what fall looks they’re loving most – classic looks like caramel and auburn, as well as new trends like soft pastels and Crayola-bright hues.
“My favorite looks are ones that I accidentally discovered as I was doing a guest’s hair or inspirational images they brought to me, and then we did our own thing,” says Deva stylist, Christin Brown.
Reds
Bright Red
Image Source: @hairbyreema
“Red is always in style!” says celebrity curl expert Sophie Rose. “ If you want to switch up your style, don’t hesitate to choose the perfect red. I am absolutely in love with the All About Curls 5R shade!”
See how red hair can spice up your look. @curlsbynato
Auburn
Image Source: @matrix
With its blend of red and brown tones, Auburn adds warmth and depth to curly hair. This color is ideal for those looking to make a bold statement while still keeping a natural look. The red undertones can make curls look more vibrant and lively.
To get the look at home, try the Clairol Nice’n Easy Permanent Hair Dye.
Get a little inspiration here @glamour_muses.
Deep Burgundy
Burgundy offers a rich, intense color that looks stunning on curly hair. The deep red undertones can add drama and sophistication to the curls, making them look more luxurious and defined.
Check out this burgundy transformation here from @nicole.linnea
Golden Copper
While icy hues have been having their moment, warm hair colors will always be classic. To spice up both your curls and your shade, give golden copper curls a try. Copper is a bold, fiery color that can add personality to curly hair. It enhances natural movement and gives curls a dynamic look. This shade is particularly striking on those with fair to medium skin tones.
Check out this beautiful copper look here from @jessiniaspallet
Browns
Chocolate Brown
This hair color is still trending due to the fact that it’s so customizable, much like your actual coffee order — think of the different hues in your drink when you add more milk and ice one day and less the next. Try L’Oréal Paris Féria Multi-Faceted Shimmering Permanent Hair Color in Deep Bronzed Brown and Downtown Brown to color your curly hair.
Check out how this color can change your look from @itsamandaguido
Warm Brown
“A warm brown is also an option if you do not want to go full-on red,” says Rose, who recommends it. All About Curls 6WB. “it’s a great way to achieve some of those caramel tones for your brown hair and is guaranteed to sparkle in the sun.
See an example of how a warm brown can jazz up your hair here from @dvcolour.
Two-Tone Hair
Two-tone hair (also known as Gemini hair, named after the zodiac sign that’s symbolized by twins) is great for someone who wants a hair color that’ll stand out — it’s also the perfect place to land when you’re not able to choose just one of the lovely colors that we previously recommended.
“As time-consuming and particular as it can be, color blocking is one of my favorite designs to do with my clients because of the juxtaposition,” says Brown.
Check out this 2-toned look from @only1ebonyy
Bayalage
Image Source: @mizani
Balayage is a highlighting technique that creates a natural, sun-kissed effect, perfect for curls. Placing lighter shades strategically throughout the hair adds dimension and movement. The gradual lightening towards the ends can make curls look fuller and more defined.
“Balayage on any hair color always looks amazing,” says Rose. “Whether you have brown, black or blond hair, consider trying some hair painting to brighten you up. This technique will give you a sun-kissed look without going in the sun!”
Watch how it’s done here from @yourstrulyeddyy
Caramel Highlights
Image Source: @yourstrulyeddy
Caramel highlights add warmth and dimension to curls, creating a sun-kissed effect that enhances the natural movement of the hair. They work particularly well with darker base colors, such as brown or black, adding depth and richness.
“Caramel highlights are always a must as we transition into fall,” says.”Apply your lightener where you want your highlights, then fill in (or color) with All About Curls 5N for the perfect caramel shade.”
See how caramel highlights can make your curls pop at @curlsbyaisha.
Pastels
For those who love experimenting, pastel shades like lavender, pink, or mint can create a fun, playful look on curls. These colors make curls look ethereal and unique. These colors can be used to highlight texture or for a more uniform look.
Image Source: @designsofcomposure
Lavender hair can help make curls and coils pop. If you want to take lavender hair for a spin without any commitment, try the oVertone Haircare Color Depositing Conditioner in Pastel Purple.
Pink can be a fun, eye-catching color, offering a lot of room for creativity. You can go for a lighter baby pink or a deeper, hot pink. Try the As I Am Curl Color in Flamingo Pink to color your curls at home.
Shades of Blue
Blue
Image Source: @beauty_studio_trend_nasice
Whether it’s turquoise or Navy blue, these shades are sure to turn heads. If you’re looking for a deep blue, check out Keracolor Clenditioner Hair Dye in Blue.
Rose Gold
Image Source: @edgybgirl
Rose Gold looks beautiful on just about everything — from jewelry to makeup. Why not incorporate this stunning color into your ‘do too? The warm, pinky golden hue instantly brightens up the face without being so bold that it’s distracting. To test it out sans permanent dye, try the Curlsmith Hair Makeup in Rose Gold.
Toners
An easy, low-maintenance way to shift your look is to use toners.
“Toners are great because they’re ammonia-free and deposit-only, making them easier to rinse out,” says Rose. For my brunettes, consider a golden-brown toner/rinse to add shine and create some beautiful, warm hues
- Toners: “I am also getting a ton of clients asking for toners to shift the tone into something less maintenance. Ask your stylist for a rose gold toner if you have blond hair and want a fun switch-up with minimum damage. This can give you amazing results in less than an hour!
How to Care for Your Hair after Coloring
Coloring textured hair requires special considerations to ensure the hair remains healthy and vibrant. Textured hair, including curly, coily, and kinky hair types, is often more delicate and prone to dryness, so it’s important to approach the coloring process with care.
Here are some key considerations:
1. Hair Health and Condition
- Assess Hair Health: Before coloring, it’s crucial to assess the health of your hair. Textured hair tends to be drier and more fragile, so it’s important to ensure your hair is in good condition. Deep conditioning treatments before coloring can help strengthen and prepare the hair.
2. Moisture Retention
- Hydration: Textured hair needs ample moisture, especially after coloring, which can be drying. Use hydrating shampoos, conditioners, and leave-in treatments designed for color-treated hair to maintain moisture levels and prevent breakage.
3. Choosing the Right Products
- Gentle Formulas: Opt for hair color products that are free of harsh chemicals like ammonia and sulfates. These can be particularly damaging to textured hair. Consider using semi-permanent or demi-permanent dyes, which are less harsh and can be gentler on the hair.
4. Color Selection
- Color Intensity and Shade: Textured hair often absorbs color more readily, so choosing the right shade is important. If you’re going for a vibrant or bold color, it might appear more intense on textured hair. Consulting with a professional can help in selecting the most flattering and appropriate shade.
5. Heat and Chemical Damage
- Minimize Heat Styling: After coloring, limit the use of heat styling tools to prevent additional stress on the hair. When necessary, always use a heat protectant. Also, be cautious about overlapping chemical treatments, such as relaxers or perms, which can weaken the hair further when combined with coloring.
6. Protective Styles
- Protective Styling: After coloring, consider wearing protective styles like braids, twists, or updos. These styles can help reduce manipulation and protect your hair from environmental factors that could cause the color to fade or the hair to become damaged.
7. Color Maintenance
- Regular Touch-ups: Textured hair may require more frequent touch-ups depending on the color and type of dye used. To prevent over-processing, try to focus on roots only during touch-ups and use color-depositing conditioners or masks to maintain vibrancy between salon visits.
8. Scalp Care
- Scalp Health: Maintaining a healthy scalp is essential for the overall health of your hair. Regularly cleanse your scalp with gentle, sulfate-free shampoos to avoid buildup from color products. Moisturize your scalp with oils or lightweight leave-in conditioners to keep it balanced.
9. Professional Consultation
- Expert Advice: Given the unique needs of textured hair, it’s often best to consult with a professional colorist who has experience with your hair type. They can recommend the best products, techniques, and colors to suit your hair’s texture and condition.
10. Aftercare Routine
- Tailored Hair Care: Develop a hair care routine tailored to color-treated, textured hair. This might include regular deep conditioning, protein treatments to strengthen t
“There’s a ton of care involved with any color result,” says Brown. “You should do everything from deep conditioners to preservation of highlight tonality to making sure that no matter how bright or bold we go, the hair is still healthy
If you’re a blonde or client with highlights, opt for a product like DevaCurl No-Poo Blue to preserve the tonality.
Stylist and Education Expert Victor Moore suggests t a good bond or repair service, especially after lightening the hair because it can cause damage. Both recommend ALL ABOUT CURLS® Bond Building Anti-Breakage Spray.
“I send it home with clients for detangling wet or dry hair and for use on dry hair to refresh and revive curls and help protect their color on non-wash days,” sas Moore.
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Fine curly hair is one of the most challenging hair types.
Image Source: @ranhelwa
“You’re trying to do two things to your hair that, in most cases, work against each other,’ says John Frieda, creator of the Frizz-Ease line. “You want body. But on the other hand, you don’t want to use anything that will make your hair any drier or frizzier. It’s a bit of a Catch-22 with that hair type.”
Unfortunately, many body-building products contain ingredients like alcohol that dry out the hair and make it frizzier. Products that reduce frizz can often leave the hair flat and lifeless.
“Fine hair is one of the most difficult hair types,” agrees Natasha Septimus, a master stylist with the Warren Tricomi Salon in New York.
But there are tips, products, and hairstyles that can make fine hair much easier to work with. When washing the hair, many stylists recommend using a thickening or volumizing shampoo, rather than one that’s too heavy.
Lighter conditioners tend to work best on fine hair. Leave-in conditioners and detangling sprays, which often are lighter, are recommended.
When using conditioner, put it only halfway down the hair shaft. The roots don’t need it, and the conditioner can weigh hair down.
Image Source: @itszeenaedwards
“Baby fine hair can become over moisturized very easily,” says Karen Nace, National Education Director for Nexxus Products. “It becomes limp, lifeless, and can’t support a style.” Nace compares it to cooking pasta. When it’s cooked right, it has a great texture. But when left in boiling water too long, it becomes limp.
Anti-frizz products can be used in moderation. Ruth Roche, a master stylist with Redken, suggests putting a very small amount of an anti-frizz serum in damp hair. The water in the hair helps dilute the product and spreads it out. Styling products, whether gels, styling cremes, or mousses, can be applied at the roots for lift. Thickening lotions also help add body to the hair by expanding the hair shaft.
Here are some suggestions for fine hair from some top hair stylists and companies:
L’Oreal Professional
Image Source: @kaitlyngale
When you leave the shower, comb your hair with your fingers or a wide-toothed comb. Don’t play with it. Anything that’s less disruptive to the curl is best.
Product suggestions: L’Oreal Paris Advanced Hairstyle Boost It Volume Inject Mousse, which can be sprayed on the scalp and roots for volume. L’Oreal Paris Elvive Dream Lengths Frizz Killer Leave-In Serum is a very light serum with heat protection.
John Frieda
Image Source: @johnfriedaus
Make sure you’re using products specifically for your hair type. You wouldn’t use the same cream on oily skin that you would for dry skin. Also, the amount of product you use and how you apply it can have a very dramatic effect on how well the product works.
Shampoo with a product that’s not too heavy. Apply a very small amount of Frizz-Ease when the hair is soaking wet. You may only need it on your ends. Apply where it’s frizziest. Then, use a product that gives body, such as a mousse or a gel.
When styling, the less you do, the better. Let your hair fall into a towel, but don’t rub. Gently squeeze. Take a diffuser and keep it on a low setting. Let the hair fall into the cup of the diffuser. Dry the inside of the hair first. When hair feels hot to the touch, it’s dry. The worst thing you can do is overdry the hair.
Product suggestions: John Frieda Frizz Ease Dream Curls Curly Hair Shampoo, John Frieda Frizz Ease Dream Curls Air Dry Waves Styling Foam
Tigi
Image Source: @bedheadbytigi
You want to make sure you’re using products that build and maximize the fullness of the hair.
Product suggestions: If you need help fighting frizzies, Tigi recommends mixing a 50-50 concoction of Bed Head by TIGI Texture Spray for Hair, Queen For A Day Volume Spray and TIGI Small Talk MINI 3-in-1 Hair Thickening Cream. While the texture spray works on the outside of the hair to give good curl formation and get rid of frizz, the thickening cream expands the hair shaft, giving it more volume.
Nexxus
Image Source: @nexxushaircare
With conditioners, make sure you don’t over moisturize. With styling and finishing aids, remember that a little goes a long way. Put it in your hands first and rub them together to disperse it. Massage them into the scalp first. Then comb it through. It’s better to reapply little amounts than to apply too much at one time. It’s good to alternate products. Maybe use a treatment shampoo one day and a lighter shampoo the next.
Product suggestions: Nexxus Climate Control Gel Cream Curl Define for Cashmere Curls and to style, Nexxus Volumizing Foam Hair Mousse.
Redken
Image Source: @persiabella
When it’s wet, squeeze out the excess water and apply a combination of Redken Gutz and Glass to the hair. Then twirl the hair when it’s wet, twirling pieces 1 to 2 inches in diameter from the roots to the end, like locking. Let dry naturally or with a diffuser.
Product suggestions: REDKEN Acidic Bonding Curls Silicone-Free Shampoo and Conditioner. To refresh, REDKEN Curl Refreshing Spray.
OUR EDITORS INDEPENDENTLY SELECT ALL PRODUCTS FEATURED ON NATURALLYCURLY. HOWEVER, WE MAY EARN AN AFFILIATE COMMISSION WHEN YOU BUY SOMETHING THROUGH OUR RETAIL LINKS.
You bought the hottest new styling product, and you’re excited about trying it. Everyone is raving about it. But it just isn’t working for you. Your waves are flat, your curls are frizzy, and your coils don’t pop.
With waves, curls, and coils, the type of product, the amount, and how you apply it can make all the difference between a good hair day—frizz-free, defined curls and waves—and a bad one.
We asked curl stylists Latoya Moore (@curlqueen_latoya), DevaCurl stylist, and April Kayganich (@_thehalfrican) for their top tips for wavy, curly, and coily hair.
“It’s important to have the right product and application method for your hair texture,” says Moore
Table of contents
Some top tips include:
- Even distribution: Proper application ensures that the product is evenly distributed throughout your hair, which helps achieve a consistent style. Uneven application can result in patches of hair that look different from the rest, leading to an unpolished appearance.
General Tips for All Texture Types:
- Start with Clean, Wet Hair:
- Apply products to clean, damp hair for better absorption and even distribution.
- Sectioning:
- Divide your hair into manageable sections to ensure the product reaches every strand.
- Use the Right Amount:
- Start with a small amount and add more if needed to avoid overloading the hair with the product.
- Distribute Evenly:
- Use your fingers, a wide-tooth comb, or a Denman brush to distribute the product evenly.
- Layering Products:
- Apply products in layers (leave-in conditioner, cream, gel) to provide moisture, definition, and hold.
Tips for Wavy Hair (2A, 2B, 2C)
- Lightweight Products:
- Use light gels or mousses to enhance waves without weighing them down. Avoid heavy creams and oils.
- Application Technique:
- Scrunching: Apply products to damp hair and scrunch upwards to encourage wave formation.
- Focus on Roots and Ends: Apply a small amount of product at the roots for volume and at the ends for definition.
- Root Lift: Apply a small amount of product to the roots for volume and avoid flattening the crown.
- Diffuse or Air Dry: Use a diffuser attachment on your blow dryer to dry waves without disrupting the pattern or let your hair air dry.
“A good surf spray is great for styling hair quickly while creating the perfectly tousled look,” says April Kayganich (@_thehalfrican).
Kayganich loves Hairstory’s Undressed. “Spritz all over damp hair generously and then scrunch or diffuse. Another of her favorites is I Create Lift Volumizing Foam from Innersense.
“I love to scrunch this in wavy hair to apply and then diffuse on a low setting,” says Kayganich.
Moore loves DevaCurl SuperMousse and DevaCurl CurlHeights Cream Volume + Body Boost Cream. She uses a quarter-sized amount of mousse and a dime-sized amount of cream.
“Apply the mousse to damp hair by scrunching upwards from ends to roots,” says Moore. “Follow up by applying cream to the hair and smoothing it over the hair while scrunching to define waves.”
Check out how Brooklynstore gets defined curls using mousse, gel, and oil, as well as scrunching and plopping.
Tips for Curly Hair (3A, 3B, 3C)
- Moisturizing Products: Use creams, leave-in conditioners, and gels that provide moisture and hold.
- Application Technique: Apply products while the hair is soaking wet to lock in moisture. Use the “praying hands” method to smooth the product along the hair length, then scrunch to enhance curl definition.
- Layering Products: Layer a leave-in conditioner with a curl cream and a gel to provide hydration and hold.
- Styling Methods:
- Praying Hands Method: Apply the product by smoothing it along the hair length with the praying hands method, then scrunch to enhance curl definition.
- Rake and Shake: Rake the product through your hair with your fingers and then gently shake the curls to set their natural pattern.
- Plopping: After applying products, use a microfiber towel or cotton T-shirt to plop your hair, which helps to define curls and reduce frizz.
“A good cream can go a long way,” says Kayganich. “ Hairstory Hair Balm is her go-to for Type 3 curls. “ It’s very moisturizing to help when your hair feels dry from being in a pool or dipping in the ocean. I like to rake or scrunch this product into the hair.”
Kayganich also likes The Doux Crazy Sexy Curl Honey Setting Foam. Pump some foam into your hands, rake through detangled hair or use the Black Detangler Brush by Felicia Leatherwood to apply your product to already detangled hair.
“If you want to ensure maximum volume, work in sections and brush from under the section,” says Kayganich.
Moore likes to cocktail products. She mixes a dime-sized dollop of DevaCurl Styling Cream with a quarter-sized amount of DevaCurl Ultra Defining Gel on curly hair.
“Apply cream to wet hair in small sections and follow up by gliding gel over hair while the head is flipped forward and scrunching hair upwards to define curls.
Keishahirih’s favorite technique for her Type 3 curls using Innersense Organic Beauty – Natural Quiet Calm Curl Control and Pattern Beauty Strong Hold Gel.
Tips for Coily/Kinky Hair (4A, 4B, 4C)
- Rich, Moisturizing Products: Use thick creams, butters, and oils to provide intense moisture and reduce shrinkage.
- Product Application: Use a dime-sized amount of Plumping Primer, applying it in small subsections on soaking wet hair. Follow up with a quarter-sized amount of Ultra gel in small subsections to achieve hydrating and defining coils. Flip the head forward and slightly shake to remove excess water.
- Styling Techniques:
- Finger Detangling: Detangle your hair with your fingers while applying products to minimize breakage and ensure even distribution.
- Twist or Braid: Twist or braid sections of your hair after applying the product to define curls and reduce shrinkage.
- Stretching Techniques: Use banding, African threading, or Bantu knots to stretch your hair and reduce shrinkage while it dries.
- LOC or LCO Method: Apply products in the order of Liquid (leave-in conditioner), Oil, and Cream, or Liquid, Cream, and Oil to lock in moisture.
I recommend Uncle Funky’s Daughter Curl Magic Curl Stimulator to her coily clients.
“This gel is creamlike due to aloe vera being the main ingredient, so most people can get away with using this alone,” says Kayganich. “A little bit goes a long way (too much, and you’ll feel a little sticky). Remember to emulsify the product in your hands before applying. Make sure your hair is soaking wet. You can use clips to work in sections to work quickly and efficiently.”
Kayganich recommends starting from the bottom and working your way up. Rake a small amount through detangled, really wet hair to create definition throughout. Continue through each section, then air dry or hover diffuse.
She also likes Innersense Organic Beauty – Natural I Create Shine Glossing Serum, a lightweight serum that adds shine and definition. She uses this to soak wet hair using a raking motion with both of her hands and then she’ll air dry or diffuse.
Moore mixes DevaCurl Ultra Defining Gel with DevaCurl Plumping Primer using a dime-sized method and a quarter- sized amount of the gel. She applies it in small subsections. For best results, she suggests using a diffuser or a hooded dryer.
See how Yazzbratzz gets defined curls using Design Essentials Almond and Avocado Oil Curl Creme Gel, Olaplex No. 6 Bond Smoother, Olaplex No. 7 Bonding Oil, and Concentrated High Shine Oil.
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Lorraine MasseyPhoto: Courtesy of Roberto Ligresti
When I think of the leading curl pioneers – the people who changed how we care for and think about our texture – Lorraine Massey is high on that list.
When I met her more than two decades ago, I felt like I met a kindred spirit. The vivacious and passionate stylist championed the beauty and uniqueness of natural curls, encouraging people to embrace and celebrate their natural curl pattern at a time when straight hair was seen as the ideal of beauty.
Image Source: @curlyworldllc
She helped develop the DevaCut, a revolutionary dry-cutting technique that involves cutting curls in their natural state, creating a personalized, flattering shape. She trained thousands of stylists around the world.
One of her biggest contributions is the creation of the Curly Girl Method. It’s hard to remember when CG wasn’t a part of our curly lexicon. In her book “Curly Girl: The Handbook” – a best-selling book that is a bible for many people, Curly Girls – she outlines the CG philosophy of enhancing and maintaining curly hair’s natural texture and health.
Massey has had a lasting impact on the curly hair community through her efforts, helping many people feel more confident and informed about their natural hair.
I had the opportunity to catch up with Massey. She reflected on her journey, how the CG method she created has evolved over the past decade for different hair types, and the creation of her CurlyWorld haircare brand.
Michelle: Can you please share your curl journey?
Lorraine: Growing up, I often felt like an outsider because of my curly hair. In a world that favored straight hair, I spent many years miserable. I would dislike my curls so much that I would run home at lunchtime from school and put on a balaclava, thinking that would flatten its spirit. It wasn’t until my late teens that I began questioning why I was trying so hard to make it something it wasn’t.
I was in Hong Kong then, and a hairstylist friend saw how miserable I was and said, “Why don’t you just wash it with some conditioner sometimes?” I wish I could thank him because that was the game changer for the rest of my life. This one ingredient change that eliminated the detergent part of cleansing marked the beginning of my journey to embrace my natural curls. It was a liberating and transformative experience to accept and love my curly hair as it is finally.
I never thought that what once felt like the bane of my existence would become the vein of my existence. Now, I celebrate my curls and hundreds of thousands, if not millions, of other “Curlies” who feel the same way I do.
Michelle: How did you create the CG method?
Lorraine: As a stylist, I hated blow-drying everyone’s hair to mold them into a one-size-fits-all box. I often wondered why I liked my clients’ hair more when they arrived than when they left. I loved how their natural curls and waves made them look softer and more like themselves. I saw blowouts on Curly Girls akin to wearing a dress that doesn’t fit properly.
It became painful for me to see beautiful hair become brittle and dry due to being blow-fried. I almost left my craft; it felt like glorified laundering to me. I trained myself to deliver the best blowouts—anyone can, really; there isn’t much art in that— but since I decided to stop, I haven’t done a blowout in over 30 years.
The Curly Girl Method evolved from my own experiences with my hair. I once had a terrible haircut where, when it dried, one side was up to my chin, and the other side just skimmed my shoulders. When I asked the stylist why it was shorter on one side, he said, “When your hair is wet, it is even.”
After that haircut, I vowed no one would ever make me feel that ugly again. It took me almost seven years to get my hair to a length where I felt comfortable. The curls were growing and self-organizing in their natural state. I trimmed each curl by curl where they lay, one at a time, and oxygenated the very ends so they could grow healthily.
I learned over time, with my hair and my trusted clients, that a unique, different, and specific approach was needed to care for curly hair effectively. Once I could train my clients with a consistent lifestyle approach from shower to style that got them to stop the shampoo diet of sodium or sulfate, we all experienced an undeniably massive shift from hating our curls to loving them. It began a local word-of-mouth phenomenon as my clients shared their experiences with friends, and the movement multiplied.
Michelle: What exactly is the Curly Girl Method?
Lorraine: The Curly Girl Method is fundamentally quite simple. It is as much about what you DON’T do to avoid harming your curls (like using sulfates, sodium, silicones, “blowfryers,” hot irons, and brushes ) as it is about ensuring that the tools and products you DO use with the methodology contain ONLY healthy ingredients that will protect, nourish and cultivate beautiful curls. The CG method can enable gentle cleansing, conditioning, and styling techniques tailored for curly hair when combined with the right products.
Michelle: How does it feel to see the Curly Girl Method become such a game-changer in the industry?
Lorraine: It’s been fascinating. The Curly Girl Method has grown so significantly that it now has a life of its own. As noted previously, Twenty-plus years later, the good news is that millions of curlies have become aware that there is now a powerful and beautiful alternative to straightening their curls. That means that more and more people are embracing their natural curls, coils, and waves and celebrating their individuality rather than trying to conform to the same cookie-cutter mold.
Image Source: @curlyworldllc
The challenge for curlies out there is still wading through myriad offerings from various manufacturers, pundits, and influencers as they try to find the best products to maximize the benefits of the Curly Girl Method.
I know it is working because I have seen it transform the lives of countless people by helping them embrace and celebrate their natural curls, coils, and waves and they pass it on to others.
The Ingredients are really important, and any regulations that protect consumers by ensuring transparency about ingredients and sourcing will be very helpful. I’m looking forward to that.
Michelle: Tell us about how you developed the CurlyWorld product line. You have a knack for coming up with fun product names!
Lorraine: Developing CurlyWorld products took a long time. For instance, our newest gel has taken over two years to develop. Fortunately, I have a salon where I can test products before finalizing them.
Being a hairdresser and still working behind the chair gives me firsthand experience. It’s like being in the truffles—I can directly observe how the products perform on my clients and on myself and how the curls react to the ingredients. This is called cautionary principles—making sure something works in the most effective and simplistic way.
I continue to love and learn from conversations with my curly clients about their curl challenges and curl liberation stories, which is why I finally decided to start a podcast to share some of those valuable stories with others. The podcast is called “If Your Curls Could Talk” and will be coming out later this year. The product line includes I Mist You, Sham-Free, Terms and Conditions, Leave In Lover and With or Without Hue.
Regarding our product names, I am dyslexic and know I’m not the only one. This means I read words in a way that is a bit upside down and backward and quite slowly. Because of this, I sometimes sound out names or see them split up, revealing double meanings quickly. For example, I once believed that “psychological” contained the word curl “psycurlogical.”
The product line includes the following: I honestly never stop trying to improve the formulas.
Michelle: Can you share some wavy, curly, and coily texture tips?
Lorraine: When it comes to our hair, meeting someone for the first time is like being a paleontologist: the hair has a history. You have to understand where it has come from and what has been done to it before knowing where it’s going. Many variables in a curl’s lifespan affect its current condition.
But in general, one certainty that I have observed for every curl type, including wavy hair, is that the story begins and ends with hydration. Regarding different curl types, the key is the amount of hydration you administer. Coily hair often requires more hydration, while wavy hair requires less. Still, Hydration is the foundation for healthy hair, regardless of texture.
Next, avoid overloading your hair with too many products. Otherwise, you will never understand which ones are really working for you. Avoid any products that attach to and build up on the hair. Instead – look for water-soluble options. These allow hair to breathe and interact with the atmosphere rather than blocking and clogging it.
I truly believe that curls and nature are not as complicated as they seem. Frizz is still seen as a big problem that needs to be tamed or eradicated, but understanding its biochemical structure reveals that it’s just a natural part of curly hair. There is no “cure” for frizz— but if you keep your hair hydrated and conditioned (and avoid weighing it down with silicones), your curls can look beautiful for life, regardless of age.
Also, cleanse your hair because it’s time for a refreshing, hydrating cleanse, not because it feels terrible and weighed down with too much product residue.
Once you understand and respect your own hair, treat it kindly, avoid damaging it, and allow it to be free, you won’t be reaching for hair growth remedies. The problem is that the first thing we often put on our hair can act like a weed killer instead of fertilizer.
Michelle: How have you seen the curly world change over 25 years?
Lorraine: The biggest takeaway is the incredible shift in how curly hair is perceived and celebrated. Especially after COVID-19, when blowout bars and salons were closed, women and men started to let their curls unfurl and be free. As global warming becomes a more pressing, maintaining unnaturally straight hair in extreme and changing weather conditions will be increasingly challenging.
Recent revelations about the links between chemical straightening and cancer have also pushed people to embrace their natural hair. I believe there will be an even greater shift towards accepting natural hair because people will have no choice. Curls are free and require no plug-ins.
When I first started as a shampoo girl in Leicester, there was a significant lack of knowledge, resources, and acceptance for curly hair. Today, there’s a thriving community and a wealth of information available.
It’s heartening to see how the craft of hairdressing has evolved to be more inclusive and supportive of naturally curly, coily, and wavy hair. However, you still have to sift through a lot of “seemingly Curly Girl-approved” noise. The Curly Girl Method’s simple three-step process—cleanse, condition, and style—is being amplified, and some influencers are pushing overly complicated versions that can sometimes be counterproductive rather than helpful.
Remember, it’s 40 percent product. The rest is your care and knowledge of your own glorious curls. Ultimately, each curl needs to find the routine, products, and journey that works best for them since they live with their hair every day.
It’s not always what you do. It’s what you don’t do that makes a difference. The journey is ultimately about more than just curls; it is about self-acceptance, empowerment, and embracing your natural beauty.
Read about How to Follow the Curly Girl Method. Check out Lorraine’s Lazy CG Method.Watch Yourcurlywavybff talk about the CG Method for Wavy Hair.
If you’ve been trying curly hair product recommendations for your hair type and nothing seems to be working, chances are you’re trying the wrong kinds of curly hair products. Curl pattern is only one part of the hair type equation; your hair also has a specific porosity, density, length, and width.
In terms of width, your hair width can be either coarse, medium, or fine. Fine hair strands have a small circumference and, as a result, are more prone to breakage and lack the full volume that coarse hair has. We scoured the web to find top product picks for adding volume to limp curls that are lacking in body, and here’s what we came up with!
Products for Fine Hair
1. OUAI Fine Shampoo
“This clarifying shampoo is the best shampoo ever! I have really hard water in my area and some of my products build up on my hair, so I decided to try this shampoo and WOW. You only need a dime-sized amount to completely clean and it sure does the trick! This shampoo cleaned my hair without stripping it and also gave my limp, lifeless, stringy hair a more defined curl pattern. Awesome product! The price can’t be beat! I love the OUAI products!”
2. Cake Beauty Moisturizing Shampoo
“A good daily shampoo. Nice scent. Good lather. Didn’t make my hair feel stripped.”
3. DevaCurl No-Poo Original
“Love it. I have natural blonde cherub curls that are dry and fine. This is gentle enough for my hair, and it conditions well. Since my hair is so fine, One Condition can be too heavy. I can “finger comb” my hair using No Poo. It has a very “clean” smell that some complained about. I don’t notice it after rinsing my hair. But I wasn’t offended by the scent to start with. Don’t let the price scare you away, the 12 oz lasts me 5-6 months. I rarely need to use a “low poo.”
4. Botanika Beauty The Mendor
“Great for my fine curls that have red and blond streaks. The little extra protein before my other styling products really helps with frizz on the ends.”
5. Devacurl One Condition
“PERFECT for the 2a/2b/2c curl types. Love the scent. Has good slip but is not thick and does not weigh my curls down. I always apply, rack my fingers thh my hair to get rid of loose hairs and undo any knots, scrunch, and leave it in for 5 minutes or so just so my hair gets a good “drink” every day, and then I rinse it out about 90-95% and follow with my other styling products.”
6. DAE Signature Conditioner
“GREAT product. I have 3c with some 3b, and I’m on the CG method. It’s so light, I can leave it in and get great condition without it weighing down my curls. It is a FABULOUS detangler. Nice price too!”
7. Verb Volume Shampoo
“I have thin hair, a little wavy, but really thin. I was suggested this product by someone in a hair salon in Beverly Hills on vacation. NaturallyCurly was the best place for me to buy it and all the fun ‘extras’ I get with my order immediately go to my grand-daughter who is naturally curly. We all love this product!”
8. Curly Hair Solutions Curl Keeper Slip 30-Second Detangler
“The Slip Detangler is just like the Silk Leave-In … but a ‘lighter’ version (even though the Leave-In is not heavy at all). My friend’s mom (she’s a hair stylist)recommended it for me. It works WELL with Curl Keeper (never tried it on its own). I guess this product is good for kids because it’s a lot lighter than all the other products, and it comes in a spray nozzle, so it’s easy to use too.”
9. Briogeo Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo
“I loved it. Great cleaning my scalp and my scalp didn’t itch during the process or right after. My hair didn’t feel weighed down, and I actually felt my hair was clean. Will be using on a regular basis.”
10. Matrix Amplify Volumizing Shampoo
Matrix Total Results Amplify Shampoo is for fine, limp hair. It cleanses as it adds lightweight volume with continuous lifting power. Instant all-over body for thicker-looking hair.
11. Maui Moisture Frizz-Free + Shea Butter Leave-in Conditioning Mist
“I use this on top of Devacurl Light Defining Gel just to give it a little extra oomph. I spread a quarter-size amount throughout my hair after applying the gel and it does the trick! It gives me more definition without going overboard.”
12. Jessicurl Too Shea! Extra Moisturizing Conditioner
“[I have] 3b/3c fine, thin hair in Hawaii. I love love love this product. I got very pretty spiral curls with this. I only used a dime-size — if that — in each section of my hair (parted hair in six sections). I need a product that would not make my curls stringy or too puffy because I have thin very fine hair. I paired this with Redken Spring Mousse, a dime size or less of recoil, a dime-size or less of Confident Coils, and half a pump of TIGI Curls Rock Amplifier. It’s very soft. Love love and will buy again.”
13. All About Curls High Definition Gel | Crunchless Ultra Hold
“An excellent gel! It works for me as well as BRHG (Biosilk Rock Hard Gelee) but without the kind of hard hat feel. It is a more natural feel. It holds my very hard to hold curls and waves very well. It does have a water soluble silicone and I have not had a problem with it to date. It does not dry out my hair but if you are protein sensitive I recommend another gel as this one has LOTS and LOTS of protein!”
14. milk_shake Volume Solution Styling
“I have thin straight hair…this is the only spray that works w/o weighing down my hair. It really does give it volume. Takes a little bit of time to figure out just the right amount but once you do I’m sure you will like it too.”
15. RIZOS CURLS CURL DEF MOUSSE
“I have fine hair , and a lot of it, my curls range from 2a-3a and can be easily weighed down by most products. However, my hair seems to love this stuff! It is a little different from most products and all I do to get it to work for me is put a small amount in my palm and rub my hands together until it foams and then scrunch it into my hair.”
16. Paul Mitchell Ultimate Wave Lightweight Hair Gel
“I have used this gel for years and years. (I shudder to think of what my hair would be like without it.) I have thick, but fine, hair that wants to be flat…Let the gel dry on your hair, and you will have loads of body and texture until you wash your hair again.”
17. AG Mousse-Gel
“This product works really well on my daughter’s 2a-b hair. The results last for days. It doesn’t weigh her hair down and gives her soft waves and loose curls. For those curlies or wavies that get weighed down easily, I think this is a good product. It is also quite forgiving. If you use too much, you still get great results. It has very little crunch.”
18. EDEN BodyWorks Lavender Aloe Hydrating Refresher Spray
“This is the best mid-day-fixer-upper I’ve tried. It really works. Even works on bed hair. Just spray it on dry hair and it tames frizzies and reforms curls. I really like it.”
19. L’ANGE HAIR Sea Salt Texturizing Spray
“I love this spray for 2nd, 3rd and 4th day hair on my 2a waves/curls. It has great curl boosting/reviving power. I only need about 6 sprays and then scrunch…I end up with good body and great curls. Love it!”
20. Curl Junkie Beauticurls Strengthening Hair Conditioner
“Top of the line. For my fine 3b hair, this product is one of my go-tos. Love it.”
OUR EDITORS INDEPENDENTLY SELECT ALL PRODUCTS FEATURED ON NATURALLYCURLY. HOWEVER, WE MAY EARN AN AFFILIATE COMMISSION WHEN YOU BUY SOMETHING THROUGH OUR RETAIL LINKS.
Who needs a shower when you have magic in a can? Dry shampoos are one of the hottest categories in haircare right now, with products available for every texture type, hair color, and budget.
These water-free cleansers refresh hair and absorb excess oil, extending the time between shampoos. They are perfect for people on the go, providing a way to freshen up anytime, anywhere. Because traditional shampoo requires less frequent washing, dry shampoos help maintain the vibrancy of those who color their hair.
They can also provide styling benefits by adding texture and volume.
Dry Shampoo 101
Dry shampoos were developed in Asia in the late 15th century, using powdered clay and rice starch to absorb excess oil from the hair. Minipoo was introduced in the 1940s.
But it was a product called Psssst! that put the dry shampoo category on the map. It was launched in the 1950s and became popular in the 1970s. A reformulated version of Psssst! It is still available.
Washing hair less frequently with water and traditional shampoo can help prolong the vibrancy of dyed or treated hair colors, making dry shampoo a popular choice for maintaining salon results.
Using Dry Shampoo
To get the best results, dry shampoos should be used in the following way:
- Part your hair and use your fingers or a comb to create sections in your hair, focusing on areas where it tends to get oily or greasy, such as the roots.
- Massage into the scalp, using your fingertips to gently massage the dry shampoo into your scalp and roots. This helps distribute the product and absorbs excess oil.
- Allow the dry shampoo to sit on your hair for a couple of minutes to absorb oil and refresh your hair.
- If your hair still feels oily or greasy, you can repeat the process in additional sections or as necessary until you achieve the desired level of freshness.
- Applied too much? Use a blowdryer to get rid of excess product.
Dry shampoos are now available in various forms. Aerosol sprays and mists are convenient for quick application and offer even distribution, while powders are great for targeting specific areas and adding volume. Foams provide a virtually weightless option ideal for those with fine hair. Many are available in formulas for light or dark hair. There are even overnight dry shampoos that work while you sleep.
With so many offerings, how do you choose the right one? Here are a few of our faves:
Best All-Purpose Options
1. BIG SexyHair Dry Shampoo:
This dry shampoo is formulated for all hair types. Its residue-free, transparent formula absorbs oils, impurities, and product buildup.
2. Virtue Healthy Hair Refresh Dry Shampoo
Virtue® Labs Dry Shampoo is a lightweight, foam-to-powder dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light formula was created without any heavy styling ingredients that can add more build-up.
3. Innersense Refresh Dry Shampoo
This innovative foam-to-powder dry shampoo refreshes hair between washes and nourishes the scalp and hair with propellent-free, clean scalp-soothing ingredients! Tapioca Starch absorbs excess oil; witch hazel helps prevent a powdery residue and soothe the scalp, and Quinoa and Organic Honey leave the hair with shine and balanced hydration
4. Cake Beauty The Do Good’r Dry Shampoo
This lemon cookie-scented ‘’Do Gooder’ Volumizing Dry Shampoo leaves it feeling clean, revived, and volumized by adding natural oil-absorbing ingredients like Corn Starch.
For Dry Hair
Best For Protective Styles
5. R+Co Spiritualized Dry Shampoo Mist
This unique mist has a revolutionary micellar formula soothing for itchy or dry scalps. With moisturizing castor oil and glycerin, it’s ideal for cleansing while wearing braids, weaves, or wigs.
6. Taliah Waajid Refresh And So Clean? Bamboo, Avocado And Peppermint Dry Gel Shampoo
This cleansing, revitalizing dry gel shampoo gently purifies and refreshes the scalp, helping to reduce hair follicle irritation while in a protective style. Infused with avocado, peppermint, and witch hazel, Refresh and So Clean works like a gentle astringent to renew all areas of the scalp, leaving hair follicles nourished and conditioned.
Best Powders
7. Crown Affair – The Dry Shampoo
Made from persimmon powder and tapioca starch, this natural, aerosol-free formula gently absorbs oils from the scalp without harsh chemicals. The kabuki brush allows the powder to be seamlessly applied to any areas of your scalp that feel most greasy or oily, helping extend your wash day.
8. STMNT Spray Powder
The lightweight formula delivers instant root lift, volume, impressive grip, and an extreme matte finish. It features Staygold’s signature scent: an invigorating mix of citrus and peppermint, aquatic, and woody notes.
9. Billie Floof Dry Shampoo – Non-Aerosol Volumizing Powder
This superfine powder soaks up oil and blends into your roots effortlessly. It’s packed with biotin to plump strands, rice starch gently soaks up oil and impurities, baking soda traps grease, and keeps the scalp clean.
10. Verb Dry Shampoo Powder
Formulated with tapioca starch and glycerine, this translucent formula refreshes hair and absorbs oil (reducing sebum by 28% in one spray and 45% after two, according to tests) while boosting the body.
11. Oribe Serene Scalp Oil Control Dry Shampoo Powder
This luxurious, ultra-absorbing, silkening, dry shampoo powder mattifies the scalp and reduces excess sebum. A specialty starch blend and kaolin clay absorb oil, dirt, and product buildup, while mango leaf extract helps support a healthy scalp microbiome.
Best For Darker Hair
12. Moroccanoil Dry Shampoo for Dark Tones
This dry shampoo contains ultra-fine, oil-absorbing rice starch that removes buildup and odor, leaving hair instantly clean and refreshed. Its UV-protecting, argan oil-infused formula breaks down instantly, leaving no dull residue and maintaining the natural richness of dark, brunette tones.
13. Kitsch Volumizing Rice Protein Dry Shampoo – For Dark Hair
This unique dark-tinted powder is enriched with rice protein, niacinamide, and ashwagandha. It has a built-in puff for easy application.
Best For Oily Hair
14. Amika Perk Up Ultra Oil Control Dry Shampoo
Amika’s newest dry shampoo has superior oil removal and is designed to extend the style for strands that demand a daily (or every other day) wash. It is specially formulated for extra oily scalps and has been clinically shown to remove oil.
Best for Fine Hair
15. Klorane Volumizing Dry Shampoo with Flax
This style-extender maximizes the texture, fullness, and hold of fine hair while lifting hair at the roots for immediate and long-lasting “8-hour” volume. It’s ideal for fine, flat hair that loses shape or goes flat despite the best of styling efforts.
16. Dove Care Between Washes Volume & Fullness Dry Shampoo
This dry shampoo was created especially for flat hair that can be oily, a little limp, or weighed down between washes. The formula delivers 25 percent more purifying natural tapioca to remove oil and odor between washes. At $7 a bottle, it’s a budget-friendly option.
17. Olaplex Nº.4D Clean Volume Detox Dry Shampoo
This healthy scalp dry shampoo leaves hair looking and feeling clean and is clinically proven not to clog follicles. It is Formulated with Rambutan Seed Extract, Ultra-Fine Micro Starch, and patented OLAPLEX Bond Building Technology™.
18. Not Your Mother’s Plump For Joy Body Building Dry Shampoo
This dry shampoo spray is formulated with natural barley and rice starches to provide ultimate oil absorption while pumping up the volume. And with its orange mango scent, it will leave your locks smelling delicious.
The Something-for-Everyone Dry Shampoo Brand
19. Batiste Dry Shampoos
Batiste has built a brand around dry shampoos with various formulations. They are available in tropical, rose gold, and floral scents. And there’s even the Batiste Overnight Deep Cleanse Dry Shampoo that works while you sleep and Volumizing and Texturizing formulas.
OUR EDITORS INDEPENDENTLY SELECT ALL PRODUCTS FEATURED ON NATURALLYCURLY. HOWEVER, WE MAY EARN AN AFFILIATE COMMISSION WHEN YOU BUY SOMETHING THROUGH OUR RETAIL LINKS.
Do you have an avocado, yogurt, or honey? Or maybe some eggs and aloe vera gel? Whether you need a leave-in conditioner or a styling product, you can probably whip them up in your kitchen.
Crafting your hair products can have several benefits, including the ability to customize your formulations to meet the needs of your curls and coils. It also enables you to avoid the chemicals found in many products. By using products you already have – like eggs and yogurt – you can save money while still getting the benefits of fancy products. And it can be fun to mix up products at home.
Some of the most popular ingredients used for DIY products:
- Coconut Oil: Great for moisturizing and conditioning hair. It can be used as a hair mask or added to homemade hair products for added hydration.
- Olive Oil: Similar to coconut oil, olive oil is moisturizing and can help improve the condition of dry or damaged hair.
- Honey: is a natural humectant, which means it helps attract and retain moisture in the hair. It can be added to homemade hair masks or used as a conditioning treatment on its own.
- Avocado: Rich in vitamins and healthy fats, avocado can help nourish and strengthen hair. It can be mashed and used in hair masks or mixed with other ingredients to create a conditioning treatment.
- Aloe Vera: Soothes the scalp and promotes hair growth. It can be used as a leave-in conditioner or mixed with other ingredients to create a hydrating hair mask.
- Apple Cider Vinegar: Helps to clarify the hair and scalp, removing buildup and balancing the pH level of the scalp. It can be diluted with water and used as a rinse after shampooing.
- Egg: Rich in protein and vitamins, eggs can help strengthen hair and add shine. They can be beaten and applied to the hair as a mask.
- Yogurt: Contains lactic acid, which helps to cleanse the scalp and promote healthy hair growth. It can be used as a conditioner or mixed with other ingredients to create a nourishing hair mask.
- Essential Oils: Many essential oils have benefits for hair health, such as promoting growth, reducing dandruff, or adding fragrance. Popular options include lavender, rosemary, peppermint, and tea tree oil.
- Herbs: Certain herbs, such as rosemary, nettle, and chamomile, can be infused into oils or added to homemade hair products to provide additional benefits for the hair and scalp.
Because they’re fresh and free from preservatives, you’ll probably want to use your concoctions right away. Yogurt and aloe vera probably won’t smell as nice as store-bought products. And you may want to patch-test them to make sure you’re not allergic to the ingredients.
However, the benefits can outweigh any of these drawbacks. So get out of your mixing bowl! Here are some tried-and-true faves.
Leave-In Conditioners
1. Aloe Vera & Hibiscus Leave-In
- Ingredients: 2 tea bags of hibiscus, 1 cup boiling water, ¼ cup aloe vera juice, ¼ ayurvedic oil, 1 tsp xantham gum. Optional: 1 tsp glycerin, lemongrass essential oil.
- Instructions: Put the tea bags in 1 cup boiling water. Mix the aloe vera gel and tea until well combined. Add 1 tsp xantham gum and mix, using a whisk, mix until creamy. Apply onto damp or dry hair, focusing on the ends, and gently comb through. Do not rinse out.
2. Coconut Milk and Aloe Leave-In Conditioner:
- Ingredients: 1/4 cup Coconut milk, 2 tablespoons Aloe Vera gel, 1 tablespoon Shea butter, 1 tablespoon Olive Oil, 1 teaspoon Castor oil, Contents of 2 Omega 3 fish oil capsules, Contents of 2 Biotin capsules, 1/4 teaspoon Citric acid (as a preservative)
- Instructions: In a small mixing bowl, combine the coconut milk, aloe vera gel, shea butter, olive oil, and castor oil. Using a spoon or whisk, mix the ingredients thoroughly until they are well combined. Pierce the Omega 3 fish oil capsules and Biotin capsules with a pin, then squeeze the contents into the mixture.
- Add the citric acid to act as a preservative. Stir well to ensure it’s evenly distributed. Transfer the mixture into a clean, sterilized container with a lid for storage. To use, apply a small amount of the leave-in conditioner to damp or dry hair, focusing on the ends. Style as usual. This conditioner can be used daily or as needed to keep hair moisturized and nourished.
3. Green Tea and Apple Cider Vinegar Leave-In Conditioner:
- Ingredients: 1 cup brewed green tea, 2 tablespoons apple cider vinegar, 1 tablespoon olive oil, 5-10 drops essential oil (optional)
- Instructions: Mix the brewed green tea, apple cider vinegar, and olive oil until well combined. Add essential oil (if using) for fragrance. Pour the mixture into a spray bottle for easy application. Spray onto damp or dry hair, focusing on the lengths and ends, and gently comb through. Do not rinse out. Green tea helps to strengthen and condition the hair, while apple cider vinegar balances pH and adds shine.
Hair Gels
- Ingredients: 1/4 cup flaxseeds, 2 cups water, essential oil (optional for fragrance)
- Instructions: Boil the flaxseeds in water until it forms a gel-like consistency, then strain out the seeds using a fine mesh sieve or cheesecloth. Let it cool, add a few drops of essential oil if desired for fragrance, and store in a clean container. This gel provides hold and definition for curly or wavy hair.
- Ingredients: 1/4 cup aloe vera gel (fresh or store-bought), 1-2 tablespoons of water (adjust for desired consistency), essential oil (optional)
- Instructions: Mix the aloe vera gel with water until you reach your desired consistency. Add a few drops of essential oil for fragrance if desired. Store in a clean container. This gel is great for providing moisture and light hold to all hair types.
Hair Masks
- Ingredients: 1/2 cup plain yogurt, 1 egg
- Instructions: Beat the egg and mix it with the yogurt until well combined. Apply the mixture to damp hair, focusing on the scalp and roots. Leave it on for 30-45 minutes, then rinse with cool water followed by shampoo and conditioner. This mask helps strengthen hair and promote growth.
7. Aloe Vera and Olive Oil Mask:
- Ingredients: 1/4 cup aloe vera gel (fresh or store-bought), 2 tablespoons olive oil
- Instructions: Mix the aloe vera gel and olive oil together until well combined. Apply the mixture to clean, damp hair, focusing on the lengths and ends. Leave it on for 20-30 minutes, then rinse thoroughly with warm water. This mask helps moisturize, condition, and add shine to the hair.
- Ingredients: 1 ripe banana, 1 tablespoon coconut oil, 1 tablespoon honey
- Instructions: Mash the banana in a bowl until no lumps remain Mix in coconut oil and honey until well blended. Apply the mixture to damp hair, covering from roots to ends.
Styling Cream
9. Shea Butter and Coconut Oil Styling Cream:
- Ingredients: 2 tablespoons shea butter, 1 tablespoon coconut oil, 1 teaspoon aloe vera gel, 5-10 drops essential oil (optional)
- Instructions: In a double boiler, melt the shea butter and coconut oil until they are completely liquid. Remove from heat and let it cool slightly. Stir in the aloe vera gel and essential oil (if using) until well combined. Transfer the mixture to a clean container and let it solidify. To use, take a small amount and rub it between your palms, then apply it to damp or dry hair for styling and frizz control.
10. Flaxseed Gel Styling Cream:
- Ingredients: 1/4 cup flaxseeds, 2 cups water, 1 tablespoon aloe vera gel, 1 tablespoon sweet almond oil, 5-10 drops essential oil (optional)
- Instructions: In a saucepan, combine the flaxseeds and water and bring to a boil. Reduce heat and simmer for about 10-15 minutes, stirring occasionally, until the mixture thickens into a gel-like consistency. Strain the gel using a fine mesh sieve or cheesecloth and let it cool. Once cooled, mix in the aloe vera gel, sweet almond oil, and essential oil (if using). Transfer the gel to a clean container and store it in the refrigerator. Apply a small amount to damp hair for styling and definition.
Clarifying Rinses
- Ingredients: 1 part apple cider vinegar, 3 parts water
- Instructions: Mix apple cider vinegar and water in a spray bottle or container. After shampooing and conditioning your hair, spray or pour the mixture onto your hair and scalp. Massage it into your scalp for a few minutes, then rinse thoroughly with water. Apple cider vinegar helps to balance the pH of the scalp and remove buildup, leaving your hair shiny and clean.
- Ingredients: 2 green tea bags, 2 cups hot water
- Instructions: Steep green tea bags in hot water for 5-10 minutes. Allow the tea to cool to room temperature. After shampooing your hair, pour the cooled green tea over your hair and scalp. Massage it into your scalp for a few minutes, then rinse thoroughly with water. Green tea contains antioxidants that help to remove buildup and soothe the scalp, leaving your hair feeling clean and refreshed.
Here are some other recipes for DIY deep conditioners, leave in conditioners and flax-seed gels.
It’s our favorite time of year! Voting is open for the 2024 Best of the Best Awards. We can’t wait to discover which brands will rise to the top!
It’s hard for most people to fathom what the curl landscape looked like two decades ago. The store had no Curl or Texture sections from which to choose. So curly girls were desperate to find products that would work.
Our tiny NaturallyCurly team wanted to find a way to help. What if we could harness our incredible, dynamic community to help identify some standout product? We already had a community of hundreds of thousands of regular visitors who were posting on CurlTalk.
In 2006, Best of the Best was born.
Celebrating Curly, Coily, and Wavy Products
Thus, in 2006, we introduced the NaturallyCurly Best of the Best Awards, a celebration of products that truly understood and catered to textured hair across roughly a dozen essential categories.
With the technology available at the time—or lack thereof—it was pretty unsophisticated. But our passionate community didn’t need a fancy survey. We got hundreds of responses, and I tallied the votes on a Word doc, a time-consuming process.
Most of the winners were products not developed for curly girls that were discovered during the desperate quest to find products that worked for their curls, coils and waves. They included products like Paul Mitchell Sculpting Foam and Elucence Moisture Benefits Shampoo.
Then, as more curl products came on the market, the Best of the Best Awards celebrated them. They included products like Jessicurl Rockin’ Ringlets, Miss Jessie’s Curly Pudding, and Oyin Handmade Burnt Sugar Pomade.
Over the years, the process has become more sophisticated. We automated it with an online survey, added categories, and named winners by texture type. What was once barely a dozen winners became dozens of winners as new product types emerged, whether cream gels or curl puddings.
Getting Recognition From Brands In Our Market
NaturallyCurly’s Best of the Best Awards have become coveted marks of excellence, adorning product packaging and advertisements alike. When they win, they release press releases. Some brands have even launched campaigns centered on their NaturallyCurly Best of the Best victories.
- WPR PR raved: “Catch our client, #ScotchPorter featured in NaturallyCurly’s Best of the Best Awards 2023!”
- “Noughty wins Naturally Curly’s Best of the Best Leaders in Curl Award.”
- “We are thrilled to announce that Kinder Curls is a 2023 @naturallycurly Best of Beauty Awards Winner! We have been recognized as the Best Kids Line for Type 2 Wavy Hair!
From the entire Curl Keeper team, we want to thank you! “♥️To see the other 2023 winners, read the full article at Best of the Best Awards 2023.”
Inspiring Future Beauty Awards
NaturallyCurly’s Best of the Best awards have significantly impacted other publications. When NaturallyCurly launched, Allure’s Best in Beauty awards didn’t include one product for curls, coils, or waves. Not one.
The 2023 Allure awards included Best Shampoo and Conditioner For Curly Hair, Best Curl Styler, Best Wave Enhancer, Best Edge Styler, Best Twisting Cream and Best Frizz Smoother awards. Glamour Magazine now features “The Best Curly and Coily Hair Products of 2023.”
Although other publications include these products, NaturallyCurly is laser-focused on this category, and every NaturallyCurly voter has textured hair.
NaturallyCurly’s Best of the Best Awards will continue to serve as a pivotal mark of discovery, celebration, and advocacy within the textured-hair community. The journey from tallying votes on a Word doc to where we stand today vividly illustrates progress, passion, and the power of community.
The legacy and continued success of the NaturallyCurly Best of the Best Awards remind us all that when we come together for a common cause, the impact can be monumental. Here’s to many more years of celebrating the best in curly hair care, to the innovations yet to come, and to a community that grows stronger and more vibrant with each passing year.
If you haven’t gotten a chance, cast your VOTE today!
As Valentine’s Day envelops us in its warm embrace, it’s a time to express our love. In addition to the people in our lives, we curly girls also have a love affair with our favorite hair products. On a daily basis, they bring joy to our lives. They understand the deep needs of our tresses.
So we asked some curly influencers to share the products that make their heart sing, from gels to masks to cleansers; for these beauty enthusiasts, these are the products that empower them, reminding us that sometimes, the most profound connections are found in the most unexpected places.
April Kayganich
Image Source: @_thehalfrican
Hairstory New Wash Rich
This cleansing creme works WONDERS. I call it a “clenditioner”, but I love it because the rich formula is ultra-moisturizing and great for curls and coils. It speeds up your detangling by helping to soften the hair, and you only need this ONE product. It’s not shampoo, and you don’t condition it afterward. Make sure to apply to soaking wet hair; apply at your mid to ends first, then apply some more product at the roots. Scrub your scalp all over really well then let the New Wash sit for at least 5 minutes. The longer it sits, the cleaner your scalp gets and the more conditioned your ends get. Make sure to rinse it out really well! Style as usual.
Innersense Hair Love Prep Spray
I LOVE this priming hair spray. It has heat protection, UV protection and protein! It acts in the way face primer for makeup works, to help your products “stick” and last longer. This should be applied first, before any other product and then I finger comb or use a wide tooth comb to distribute it throughout the hair. Another bonus is that it smells SO good and will help prolong your style!
Ouidad Advanced Climate Control Gel Strong Hold
This is my go-to gel. Some curls love humidity and some don’t. I am not one of those people, ha! My curls lose definition when it is really humid, so I need a gel that is going to help maintain my style on humid days, but also not build up on my hair. I always apply this at the very end of my routine since gel is a higher hold product. I also have to remind my clients that a little bit goes a long way. I want hair to be touchable and not feel crispy so if that’s what you want too, this is the gel for you!
Britany Watkins
Image Source: @bwatuwant
It’s a 10 Miracle Coily Mask
No matter how dry my hair this mask instantly makes my hair feel moisturized and soft. The slip makes detangling easy as well.
I get definition without compromising volume. I love pairing this with a volume mousse. I use a hair pick during my drying/diffusing to prevent gelled roots from getting stuck to my scalp. It’s a great way to encourage volume without causing frizz. I tend to be heavy-handed with product, so I’ve started ending my wash-n-gos with a cold mist of water. Ending with scrunching.
Gena Marie
Image Source: @genamarie.co
Ouidad Advanced Climate Control Gel Stronger Hold
The Ouidad Advanced Climate Control Stronger Hold Gel is my favorite styler because it lasts for days with minimal refreshing needed. It’s packed with humidity-blocking, moisturizing ingredients and has a slippery thin consistency that my hair loves.
Section clean, damp hair and apply it liberally. I use a lot and evenly coat from root to tip.
- Brush style and/or finger coil to define curls.
- Scrunch with a hair towel
- Glaze in another light layer of gel on top
- Diffuse
- Just use a little water to reactivate the gel on refresh days. No need to add more with this gel!
Briogeo Don’t Despair Repair Deep Conditioning Masks
It’s packed with proteins to strengthen damaged hair and is highly moisturizing. It’s one of the few deep conditioners that is actually lightweight and won’t weigh down your hair. Use it once per week for damaged and weak hair, rotate with a protein-free mask, and scrunch/pulse it in to increase absorption. For those with low-porosity hair, you can add light heat such as with a Hot Head cap.
Alexandra Wilson
Image Source: @queensconquer
Camille Rose Rosemary Water Daily Strengthening Mist
This is a fave for me and lots of curlies for good reason! It’s truly a multi-purposeful product that’s great for refreshing your hair mid-week & alleviating dry or itchy scalp. Plus, it had a nice fresh scent.
My favorite styling product that I love is Almond Jai! It’s rich, creamy hair butter that leaves my hair soft, hydrated & defined, plus it even has a light hold to combat frizz. What I love most is the thick consistency so a little goes a long way. It’s definitely a one & done product that allows me to style my hair effortlessly.
Camille Rose Almond Jai Twisting Butter
My favorite styling product is Almond Jai!. It’s rich creamy hair butter, that leaves my hair soft, hydrated & defined, plus even has a light hold to combat frizz. What I love most is the thick consistency so a little goes a long way. It’s definitely a one and done product that allows me to style my hair effortlessly.
Alexis Belon
Image Source: @alexisbelon
Emergencia Deep Intense Hair Treatment
I almost don’t want to share this because I’m scared it’ll go mainstream and get ridiculously priced the problem with most hair masks is I have too much hair to rationalize the price for how quickly I’ll go through a tub. But for someone who’s been coloring my hair for so long, nothing beats the dryness and frizz like this product. I love it so much.
Bread Beauty Supply Hair Oil
Ending my hair routine with the Hair Oil isn’t just about the shine it leaves my hair with but how incredible it leaves it smelling. It’s rare to find an oil that gives you both a gloss finish and incredible scent all in one so when you find one, you stick to it!
Felicia Jones
Image Source: @hif3licia
Manetrxx Volume Booster
I love it on wash day, and it gives me extra volume throughout the week. I like to use this as a primer before applying my favorite stylers or adding a pump or two directly to my gel! This is also great for shaking the roots about halfway through drying to give you extra lift!
K18 Molecular Repair Mask
This leave-in has been a game changer not only for me but all of my clients as well, especially anyone with damage. After rinsing your shampoo, apply this mask and let it sit for four minutes, then layer your favorite deep conditioner directly on top! It only needs four minutes to work its magic and can be rinsed out.
If you have some areas that need extra love, apply one more pump as a leave-in before styling. Just remember, it always needs four minutes before applying any other product.
Are you ready to show your hair extra love this Valentine’s Day? Try out a new look with these 18 Romantic Updos For All Textures.
The winter can really do a number on waves, curls, and coils. Freezing temps and indoor heat can dehydrate strands, causing the cuticle layer to lift. The result can be dry, dull hair prone to breakage.
You need to give your hair a little extra TLC during the winter months. And the right hair mask can combat the cold by nourishing and moisturizing your tresses.
But with so many out there, how do you choose the right one for you? Different hair textures have different characteristics with different hydration needs. What may be too heavy for a wavy may be just right for someone with super coily hair.
We make it easy for you to find the ideal mask for your texture.
Best Masks for Waves
Wavies benefit most from lighter-weight formulas with moderate amounts of protein to strengthen the hair without overloading it. Hydrating ingredients like hyaluronic acid, glycerin and aloe add moisture without leaving the hair limp.
1. Curl Keeper® Curly Hair Solutions Rapid Hair Repair
This lightweight, weightless treatment restores damaged waves with a blend of herbs that rebuild the strength and luster, including iMarshmallow Root, Slippery Elm and Chamomile. It repairs the hair while adding volume.
2. Camille Rose Naturals Algae Renew Deep Conditioner
Camille Rose Naturals Algae Deep Conditioner is hand-mixed with amazing Blue Green Algae, which is rich in Vitamin B, and helps to improve hair cell regrowth, resulting in thicker, stronger, longer hair. Plus, it will soften and moisturize dry, moisture-craving hair giving it the care and love it needs to have body and shine, naturally!
3. Bounce Curl Ayurvedic Deep Conditioner
Bounce Curl Ayurvedic Deep Conditioner is crafted with India’s finest herbs, extracts, and oils, including amla, brinjal, and shikakai. This nourishing treatment conditions and hydrates waves without weighing them down.
4. CURLS Blueberry Bliss Reparative Hair Mask
This deep conditioning hair mask is formulated with certified organic Blueberry Extract, Aloe Leaf Juice, and Chamomile to soften, detangle, moisturize, condition, and hydrate waves while repairing damage, protecting against breaking, and encouraging hair growth.
5. Olaplex Nº.8 Bond Intense Moisture Mask
While Olaplex Nº 3 is the Holy Grail for many curlies, this powerful mask is infused with patented Olaplex Bond Building technology and is a highly concentrated reparative mask that adds shine, smoothness and body. It is proven to relink disulfide bonds damaged by chemical services, heat, and styling.
Best Masks for Curls
Curly hair benefits from masks that provide intense hydration define curls, and combat frizz. Look for masks with rich and hydrating butter and oils as well as proteins to strengthen the hair shaft.
6. Aunt Jackie’s Curls & Coils Flaxseed Recipes Fix My Hair Intensive Repair Conditioning Masque
Aunt Jackie’s special blend of flaxseed and avocado & coconut oils is used to help repair damage, stop breakage, soften, shine, moisturize and condition dry, brittle, curls. With carrier oils to deliver nutrients into the hair shaft, Aunt Jackie’s Flaxseed recipe is rich in Omega Fatty Acids, and helps noticeably improve the overall condition of hair.
7. Mielle Organics Moisture RX Hawaiian Ginger Moisturizing Overnight Conditioner
Mielle’s overnight conditioner restores important moisture while you sleep. The formula is loaded with ingredients like avocado oil, shea butter, and coconut oil. Apply this overnight conditioner from the ends of your hair to the roots, protect it with a shower cap while you sleep, and rinse before you shampoo for great results.
8. Flora & Curl Rose Water Molasses Moisture Mask
This ultra-hydrating moisture mask is formulated with raw sugar molasses and honey for intensive hydration for dry and damaged curls, leaving them feeling soft. It is infused with marshmallow root extract; the detangling benefits are enhanced to help loosen up knots and tangles and add extra slip.
9. Cake The Power Curl Super Rich Hair Mask
This superpower mask richly conditions and intensely hydrates parched, dried-out curls. Flowy in texture and enriched with Shea Butter, this deep moisture treatment energizes lifeless curls, leaving them bouncy, soft, and deliciously replenished
Best Masks for Coils
Hair masks for coily hair should focus on providing intense hydration, nourishment, and promoting elasticity to enhance the natural beauty of tight coils. Look for masks with butters and oils that penetrate the hair shaft to provide deep hydration.
10. Pattern Treatment Mask
This luxurious mask delivers slip, curl elongation & definition to coils, providing moisture to dry or damaged hair. It is formulated with softening, strengthening, and nourishing ingredients such as Rice Water Ferment & Moringa Seed Extract in a nod to ancestral, at-home remedies.
11. The Doux Sweetest Thing Honey Moisture Mask
This rich, thick mask hydrates stressed hair beyond the cuticle layer to improve texture, reduce friction and strengthen tresses. It is powered by the science of super-charged honey to seal in moisture.
12. Ouidad COIL INFUSION® TRIPLE TREAT COILY CURLS Deep Conditioner
This deep conditioner adds rich hydration and retains moisture with reparative nutrients and hydrating botanicals like Coconut and avocado oils and grapeseed and black castor oils. It also contains apple cider vinegar and peppermint to refresh and invigorate dry scalp – a common cold-weather issue.
13. Alikay Naturals Honey & Sage Deep Conditioner
Alikay Naturals award-winning Honey and Sage Deep Conditioner is a humectant-based deep treatment for delivering maximum moisture to dry, damaged hair. The honey pulls moisture from the air into your hair and locks it into each strand for hydration, replenishment, and retention.
These are a few of our top picks. Check out the extensive selection at Shop NaturallyCurly. For tips on the best ways to deep condition your hair, check out this article on the Do’s and Don’ts of Deep Conditioning. And learn more about Why you Need a Deep Conditioning Mask.
OUR EDITORS INDEPENDENTLY SELECT ALL PRODUCTS FEATURED ON NATURALLYCURLY. HOWEVER, WE MAY EARN AN AFFILIATE COMMISSION WHEN YOU BUY SOMETHING THROUGH OUR RETAIL LINKS.
When a friend told April Showers she was a unicorn, she never anticipated the mythical horse-like creature with its spiraled horn would inspire a wildly successful business empire and a powerful movement that celebrates and empowers women and children.
She created Afro Unicorn®, a symbol of Brown girls who hustle and make things happen for themselves.
Afro Unicorn fuses her passions with her life’s purpose to create ground-breaking lifestyle brands. You can now find the fun and distinctive avatar on everything from t-shirts to party decorations to hair accessories. With each Afro Unicorn product, Showers wants to remind women and children how unique, divine and magical they are.
“It started with me finding my tribe,” says Showers. “I wanted to let other women know they’re unicorns.”
Showers is the first Black woman to helm a fully licensed character brand. Only a year after entering retail, she has built a significant presence at the world’s top retail stores in 25-plus categories and 500 SKUs across the United States and Canada.
The latest addition to the Afro Unicorn family is Magical Tresses, a line of kid-friendly hair care products for all curl types. With fun vibrant colored packaging and a fruity fresh scent infused with rich exotic fruit extracts a focus on moisturizing strengthening and preventing hair damage. The six products in the line:
- Never a Knot Detangling Shampoo
- 1-2-3 Wishes Silky Conditioner
- Sparkle Bright Edges & More
- Swirls & Twirls Curl Cream
- Bye Bye Dry Scalp Oil Serum
- Frizzle Free & Shine Curl Refresher
Like everything in the Afro Unicorn world, the haircare brand reflects Showers’ personality.
“Everything we do has to be over the top,” she says. “The Edge Control (Sparkle Bright Edges & More) has sparkle, and the conditioner has layers of color.”
Image Source: @afrounicorn_official
And the scent? She calls the unique scent Afronia – a fruity mix aroma infused with papaya, watermelon, and strawberries.
“It smells like a unicorn.”
Tell us a little more about the initial spark that inspired Afro Unicorn:
At the time, I was a single mother of two boys and an insurance broker. A friend kept referring to me as an unicorn – someone working hard, doing all these things.
Unicorns are unique and mystical. I started asking myself why unicorns are all white. They are always associated with straight blonde hair. I wanted to create one that looked like me. My cousin was a graphic artist and designed one for me. When I saw it, I thought, “I need to find all these other unicorns – hard-working women like me. I need to let them know they’re unicorns.”
When did you officially launch Afro Unicorn?
When I saw how people responded in 2019, I knew Afro Unicorn would be a worldwide brand. – a global brand. But I thought selling it was the only way to get it in mass distribution.
The universe figured out how to keep me in this position and have it go everywhere.
Now I’m the first black woman to have a licensed brand character in retail. My competitors are Disney, Marvel, and Nickelodeon. My products are next to Batman and Disney Princesses.
It can be a very overwhelming business. I’m competing against giants.
Afro Unicorn is everywhere now! How did that happen?
The Walmart buyer who discovered Jojo Siwa (Dance Moms) made it her mission to bring Afro Unicorn into this light. That was followed by apparel, holidays, cakes, and beauty. From Day 1 she (Betty) told me “Whatever you do, you need to get to haircare.”
I remember when Walmart reached out to carry Afro Unicorn. I didn’t know what they were talking about. I thought maybe they’ll put me in a few hundred doors, They put me in 3K stores! That was pretty magical and overwhelming.
How have you harnessed that Afro Unicorn vibe into Magical Tresses?
When people use Afro Unicorn Magical Tresses, I want them to feel like they’re putting the power on their unicorn mane, and you can’t say anything about my hair because it smells good, it looks good and I look good. I’m a unicorn!
It isn’t just a hair care brand. It celebrates individuality, conceived out of love and respect for every unique hair texture.
Can you share some detangling and styling tips?
Showers:
- When detangling, work in smaller sections to reduce friction and tears. The Afro Unicorn Magical Tresses Swirls & Twirls Curl Cream works great as a detangler and melts knots away to prep the hair for styling.
- Next, you’ll need to get yourself a good detangling brush. Wet hair is much more susceptible to breakage, so brushing gently and carefully working through any knots is important. Try the Afro Unicorn Paddle Brush and remember, when it comes to styling hair, less is definitely more. Try not to overdo it with tight, stressful styles, as this can cause damage over time.
- Finally, don’t forget about the finishing touches! A good hair & scalp oil, like the Afro Unicorn Magical Tresses Bye Bye Dry Scalp Oil Serum can help to keep hair looking healthy and shiny. Many moms opt for protective styles such as braids and twists and will need to keep the hair soft and moisturized in between wash days.
- Also, you should never forget to use the Afro Unicorn Magical Tresses Edges & More to keep styles in place.
- Add a final touch of sparkle and magic with our Afro Unicorn hair snap clips or Multicolor bows.
You’ve talked about how you hope to be an inspiration for other Black female entrepreneurs. Tell me about the Afro Unicorn Foundation?
Showers: I saw a need to have more social impact with the Afro Unicorn movement.
I started it for female entrepreneurs. But kids like unicorns too. I thought we needed to do more for them. I was going to a lot of high schools and career days. When I asked them what they were going to do when they graduate, they just gave me blank stares.
Image Source: @afrounicorn_official
I realized that to get mini-mes, I had to empower girls when they were young. The Afro Unicorn Foundation builds self-confidence and empowers and teaches them about manifestation and entrepreneurship. It’s about helping them discover their unique potential and how to become the confident leaders of tomorrow.
Unique, Divine & Magical is a transformative program for ages 7-17 that focuses on building self-confidence and embracing individuality. The 8-week program equips them with the skills and values to navigate life’s challenges and opportunities.
The goal is to take this nationwide. We will be bigger than the Girl Scouts.
Are you having fun?
I love what I do. I have one of the best positions in the world. Even on bad days, I can go to my DMs and tagged posts and see how this brand affects people’s lives. Once you have the right people in place, I can be the creative force on the outside. I get all kinds of ideas in the middle of the night. I don’t want them to stop.
You’ve accomplished so much over the past four years! What’s ahead?
If I can see it with my mind’s eye, I will realize it. There’s no stopping it. If someone can’t make it happen for me, they’re not the right partner.
I want people to feel the level of confidence that I’ve always felt. I always had this in me. I’ve always thought that we as a people are beautiful. I want the magic in my products to help people feel confident as they navigate the world.
I want to be in the books. I want people to know that this person from South Central Los Angeles created a movement!
Have you tried the Afro Unicorn products? Let us know in the comments!
As we ring in the new year, it’s the perfect time to toss those old products that are gathering dust in your cabinet and to check out a baker’s dozen of the most exciting newest offerings. You saw them here first!
Here are some standouts from some of the hottest texture brands – both long-time favorites and the new brands everyone is buzzing about founded by female founders.
Our list of products includes the newest technologies and innovative new ingredients. Whether it’s a new scalp scrub or a styling mousse, the new curl products will give your curls and coils something to celebrate in 2024.
1. Bread Beauty Supply Clear Wash
Image Source: Bread Beauty Supply
This rosemary clarifying shampoo breaks down every kind of buildup without stripping hair. This foaming, deeply restorative shampoo gently lifts away impurities while reinforcing scalp and strands with amino acids and boosting botanical extracts, including Sage Leaf Extract, Rosemary Leaf Extract, and Eucalyptus Leaf Extract,
2. Curlsmith Frizz Control Duo Conditioner
Image Source: CurlSmith
This dynamic duo can be used as a nourishing rinse-out conditioner a detangling and smoothing leave-in conditioner – or both. Its secret formula is a combination of blackcurrant seed oil and coconut butter. The result is an anti-knot detangling action with lasting smoothness and shine.
3. Ma Brown Collection
Image Source: Ma Browns
The new haircare brand Ma Browns was inspired by the founder’s aunt, Mother Brown, who blended her hairdressing talent with her love of flowers and traditional homemade hair treatments. The line includes TraditionalCreamy Shampoo, Traditional Creamy Conditioner, Conditioning Gel, Styling Foam, Styling Gel, Traditional Itchy Scalp Spray, Revitalizing Hair Oil, Protein Steam Treatment Rinse, Hair & Scalp Pomade, Curl Enhancing Spray,
4. Pattern Palo Santo Leave-in Conditioner
Image Source: Pattern
Palo Santo Leave-In Conditioner features a limited-edition scent: an earthy and bright aroma of Palo Santo to enhance your self-care routine. A sister to Tracee’s Holy Grail, the award-winning formula seals curls with a lasting moisture lotion packed with nutritious oils to combat dryness while providing a soft hold for curl pattern definition.
5. Rizos Curls Curl Defining Mousse
Image Source: Rizos Curls
Rizos Curls Defining Mousse is a lightweight styling foam that styles hair without weighing it down. Made with naturally derived ingredients such as Cactus Flower Extract, Maracujá Oil, Red Algae, and Coconut Water, it controls frizz, boosts shine, and enhances your hair’s natural texture.
6. The Mane Choice Tropical Moringa Sweet Oil & Honey Endless Moisture Smoothing Butter
Image Source: The Mane Choice
Formulated with Amla Oil and Mango Butter, Tropical Moringa Sweet Oil & Honey Endless Moisture Smoothing Butter moisturizes dry hair and helps combat breakage, promoting length retention.
7. Jamaican Mango & Lime “Braids Your Way” Braid Elixir
Image Source: Jamaican Mango & Lime
This Braid Elixir is designed to add a touch of magic to your braids. Enriched with natural goodness, it enhances shine and provides essential nutrients for your hair.
8. Briogeo Pre-Wash Oil
Image Source: Briogeo
This hair + scalp oil is a perfect pre-wash or overnight moisture treatment to soothe + balance a dry, itchy scalp and nourish thirsty strands. Our lipid-rich oil blend cushions rosemary for all the scalp-stimulating benefits without the burn, making our tingle-free formula gentle on sensitive scalps. The smooth, lightweight formula rinses clean with no greasy residue for all hair types + textures.
9. Ouidad Unbreakable Bonds Mixing Drops
Image Source: Ouidad
Packed with vegan collagen, hyaluronic acid, and rice protein, these drops can be added to your favorite styling products to customize your curl routine in seconds. Made with unique bond-building technology, these drops help improve the look of overall hair health while good-for-curl ingredients like rice protein, hyaluronic acid, and vegan collagen contain nutrients that help to hydrate strands for stronger curls over time
10. Olaplex Volumizing Blow Dry Mist
Image Source: Olaplex
The Volumizing Blow Dry Mist, infused with patented OLAPLEX Bond Building Technology, is a reparative blow-dry mist that provides lasting body and bounce and also protects hair from heat, leaving it visibly soft, shiny, and healthy.
11. Nutrafol Build-up Blocker
Image Source: Nutrafol
A physician-formulated scalp mask made with natural ingredients that dissolve pore-clogging oil and product build-up with a gentle scalp exfoliation. Clinically shown to improve dryness and visibly remove dirt and product build-up.
12. Mielle Rosemary Mint Clarifying Sugar Scalp Scrub
Image Source: Mielle Organics
Rosemary Mint Clarifying Sugar Scalp Scrub uses gentle sugar granules to exfoliate and remove impurities. This treatment removes oil and product buildup to refresh and revitalize the scalp.
13. Commit Haircare Spring To Life Oil
Image Source: Commit Haircare
This hair and scalp stimulation oil is a potent blend of hero ingredients for natural hair care, including Aloe Oil, Rice Bran Oil, Rosemary Oil, Lemongrass Oil, and Jamaican Black Castor Oil. It can be used for everything from treating dry scalp during protective styling to styling your edges.
Have fun giving these products a spin. Check out our 2023 Best of the Best Winners. For more articles on curl products, click here.
For Melanie Day, her life’s work has been helping people improve the health of their hair.
Day is an accomplished hairstylist who holds a master’s cosmetologist license. She has been behind the chair since 2005 and opened Kentucky’s first multicultural salon – Lexington’s You’ve Got Curls & Hair Loss Center – in 2012. A talented educator, Day has taught hundreds of students in cosmetology. You’ve Got Curls was named the 2023 Minority Business of the Year by Commerce Lexington Economic Development.
She discovered that it is often difficult for clients to effectively communicate with their stylist about maintaining their hair at home. That’s why she created the In Living Curls Hair Care Community to provide factual information from licensed beauty professionals about haircare, skincare, and healthy living.
Her appreciation for healthy hair products also inspired her latest venture – In Living Curls College Beauty Supply Vending machines on college campuses that provide a curated selection of high-quality, affordable hair care products for textured hair. The vending machines are currently at Berea College and Transylvania University in Kentucky; a third location is in the works.
“I wanted to provide solutions for students with textured hair who are on campus and away from home,” says Day.”I want them to feel seen and heard. My goal is for our company to be the No. 1 beauty provider on college campuses within the next ten years.”
Why did you decide to become a stylist?
I have always been around the hair industry. It naturally Happened. My parents had a salon when I was 5 or 6. They used to have hair shows. They also sold products. As a little girl, I was in the backseat of a car while my dad went to salons and told people about the products’ benefits. I had always been around the hair industry. It naturally happens.
In my senior year of high school, my friend and I decided we were going to go to the same community college. I knew I always enjoyed working with hair, but I never thought of it as a profession. My dad said, “Why don’t you sign up for cosmetology school?” He signed me up, and the rest is history.
In my 17 years of being in the beauty industry. I’ve heard conversations from others about how their family and friends felt about them pursuing this career. For some, it was viewed as a “backup” job, not a real profession. I’m grateful to my parents for seeing what interested me and allowing me to pursue a career in this creative field.
What inspired you to learn how to do textured hair?
Back then, Diane Da Costa’s book Textured Tresses was my bible. That’s all I had back then. There was no YouTube.
I had to find out a lot of things on my own. I traveled a bit to places like Pittsburgh and Atlanta. Wherever I could get an education, I would go.
I took a little bit from everyone and made it my own. Catherine Van Hook, my first mentor, was my biggest influence. She took me under her wing and taught me about cutting and coloring. I was her assistant for three years and learned many foundational things from her. She knew hair, and she knew texture. Her salon was multiracial. I still text Catherine when I have a question about a color formula. She’s a wizard!
Carla Johnson taught me about the importance of having a great shampoo. It sets the tone. Importance of consultation. Importance of why you should really take your time and get to know your clients. She also taught me about not being afraid to make a mistake.
Ladosha Wright in Cleveland has also been an incredible influence. She helped me look at hair like a fabric and not as a race early on. I still use that consultation sheet she shared with me over ten years ago.
Toni Love is another beauty industry mentor of mine. She really helped me with the business side of things.
All of these women have poured into me in their different ways. They saw something in me that reminded them of them. They saw my potential.
Do you have a specialty that you focus on when styling?
I’m really known for really good haircuts. How I approach each haircut and each client is intuitive. I mess around the hair a lot to see how it flows. I ask very specific questions. That allows me to be very holistic in terms of my approach.
There is no cookie-cutter approach to everyone. It’s a very individualized service.
Some haircuts may be wet. Some may be dry. Some may start dry and finish up wet. It really depends on the hair.
Some folks will say I want to do the Deva cut, the Mona Cut, or the Kadu. They saw this beautiful shape online and asked if I knew how to do it. I say: “I know how to cut. I know the rules of engagement.” I tell clients the importance of certain steps I’m doing so they understand.
Are curly clients different from straight-haired clients?
One bad haircut can set a person back for years. I’ve had clients come in and say they haven’t had a haircut for five years because they were so jaded by a stylist who didn’t know what they were doing. When they sit in my chair, they’re really apprehensive. That’s a lot of pressure.
Curly clients are very loyal. I’ve had men and women who have been coming to me for more than a decade.
What are your go-to styling tips for textured hair?
For 3bs, I like finger coils or rolling the hair up.
For afro-textured hair. You can do a dry set if you flat iron your hair, and it’s pretty tightly curled. That will give you the body, so you don’t have to put extra heat on it.
I love a good rod set because you can do much with the hair as the style ages.
We’re getting back to roller sets. That’s really good to do to minimize the excessive heat.
How did you develop the idea for the In Living Curls College Beauty Supply Vending machines?
There’s nothing new about vending machines. We’ve seen eyelashes and other different beauty accessories being sold in machines.
During Covid, I began thinking about different ways to pivot. What will my business be like once we return to being a person? I’ve always loved being on campus and getting people products on campus. I was online and saw another beauty vending machine on campus, and I thought it was cool.
As I began working on it, I wanted to help the students understand how to care for their hair. I have many students sitting in my chair who would travel hours to buy products because there weren’t any nearby.
We had the ribbon cutting for the machine at Berea College in February 2023 and added the second one in October. They are the first machines of their kind in Kentucky.
The machines have 15 to 20 items – a selection of shampoos, conditioners, tools for braiding hair, styling products, and other accessories. The products I choose are based on demand. In addition to national products like Mielle Organics and The Doux, I also try to incorporate local products.
What are your go-to products that are great for winter haircare?
1) Decca Satin Tame- Satin Tame protects the hair from heat damage caused by the use of various styling appliances such as: blow dryers & flat irons
Use as a moisturizer/revitalizer for natural, relaxed, curly, or permed hair and braids! It helps reduce split ends by adding moisture and elasticity to the hair. To help minimize chlorine damage, use the Satin Tame before & after swimming!
2) Design Essentials Curl Enhancing Mousse- One of my go-to styling products. Many people think mousse dries the hair out, but this formulation is excellent for all hair textures and enhances 2a-4c hair. Excellent also for short faded cuts when used with a curl sponge.
3) She’s Bomb Edge Control- Great edge control with amazing hold and won’t flake
4) Eco Styling Gel– A classic standby for your slicked-back ponytails or guys enhancing their natural curls
5) Design Essentials Coconut and Monoi Gelee– I absolutely love this for doing comb coils, wash-and-go, flat twists, or twists in general. It leaves the hair feeling really moisturized.
6) My Gel Joie- This is one of my favorite products for loc retwists. It doesn’t build up on the hair and washes out easily.
7) Decca Instant Conditioner- This is my stand-by product for daily moisturizing and as a leave-in. It doesn’t weigh the hair down and provides it with the right amount of moisture and protein.
Learn more about how you can embrace and love your curls with Melanie Day in her studio!
As a super curly girl, Piersten Gaines knew first how hard it was to find a place to press her tresses consistently. Gaines, a Columbia and Harvard Business School graduate, wanted to create a solution to make it much easier for textured-haired women to get silky blowouts.
Pressed Roots was born – a luxurious salon with highly skilled, highly-trained stylists who know what textured hair needs to keep it healthy and gorgeous. The flagship salon opened in Dallas in 2020 and has earned rave reviews: Best Salon for Textured Hair in the Dallas Observers 2020 Best of Dallas edition and one of the Most Highly Rated Salons in North America by Yelp. Although COVID slowed down her national expansion plans, she has plans to open locations around the country.
We talked to Gaines about the Silk Press and why it might be the ideal solution for many women during winter.
What is a silk press?
A silk press is a non-chemical service used on textured hair to achieve a silky straightened look.
What is the best way to do a silk press?
At Pressed Roots, a silk press begins with a clarifying shampoo to remove any build-up and thoroughly start the process on a clean slate. We then move to a hydrating wash and conditioning to inject hydration back into the hair in preparation for heat styling. This is followed by blow drying and pressing the hair with a flat iron to achieve a smooth, silky look. While timing for the entire process may vary, depending on hair texture, length, and density, our average silk blowout takes about 90 minutes.
How do you maintain a silk press?
The key to maintaining a silk press is minimizing factors compromising its sleekness, such as moisture, friction, and heat. However, many factors can impact the longevity of the press – including the state/condition of your hair before the press (i.e., if your hair isn’t used to being straight (trained) or if it is accustomed to being braided down), Your lifestyle (i.e., do you walk a mile to and from work each day?) and natural elements (humidity, moisture). Regular care and protective measures can help prolong the life of your silk press and keep your hair looking smooth and shiny.
Do you have a few tips you can share?
Here are a few:
- Invest in a Silk or Satin Scarf, Bonnet, or Pillowcase:
- When you sleep, protect your press with silk! Wrap, pin curl, or flexi rod roll your hair with a silk or satin scarf, bonnet, or satin rollers before going to bed to protect the silk press.
- Alternatively, consider using silk or satin pillowcases to minimize friction and prevent frizz.
- Invest in a Quality Shower Cap:
- Keep away from moisture! Use a high-quality shower cap to shield your hair from moisture during showering.
- Opt for a cap with a secure fit to prevent steam from affecting the silk press.
- Dry Shampoo and Lightweight Oil:
- Depending on how oily your hair naturally is, your silk press may not show the same bounce that it did during the earlier days because it is being weighed down by oil. Extend the life of your silk press by using dry shampoo to refresh and absorb excess oil.
- Others may notice that after the first few days of their press, their ends feel or appear dry. Apply a lightweight oil to the hair ends to maintain moisture without weighing down the style.
- Consider skipping a few gym sessions or using a sweatband:
- Minimize exposure to humidity by avoiding intense workouts that induce excessive sweating.
- If you decide to exercise, wear a sweatband to absorb sweat around the hairline.
What tools/products should you have for a silk press?
At Pressed Roots, our first promise to our customers is that Hair Health is our Priority. To achieve a silk press that not only looks sleek but also prioritizes the health and well-being of the hair, it is crucial to be intentional about the tools and products you choose. Some key products/tools that we recommend for any healthy silk press are:
Importance: To shield hair from potential heat damage during the silk press process, it’s important to use a high-quality heat protectant spray or serum before applying heat styling tools (before the blow drying process as well as before the flat ironing process)
Condition, Condition, Condition!
Importance: Hydrated hair is essential for achieving a smooth and sleek silk press, but it is also crucial to achieving a healthy silk press. Ensuring your hair is as moisturized as possible before applying any heat or hot tools ensures the hot tools don’t further dry out your hair, leading to damage. Hydrating products such as deep conditioning masks or add-on services such as steam treatments will help you maintain hair health and your silk press.
Flat Irons with Titanium Plates:
Importance: Titanium plates are known for their efficient heat transfer, allowing for a faster and smoother silk press while minimizing damage. Invest in a flat iron with titanium plates for effective and controlled styling. Also, invest in a flat iron that displays the temperature while in use. The temperature should be adjusted based on your hair type, texture, and density!
Are there any special silk press tips for mastering the silk press?
Surprisingly, the key to mastering the silk press technique has little to do with the pressing or flat ironing. It comes from achieving an impeccable blowdry that thoroughly stretches the hair strands. This crucial step lays the foundation for a seamless flat ironing experience, enabling you to limit the flat iron to just one pass per section. This allows you to maintain the integrity of your hair by minimizing the risk of heat damage. This strategic approach not only preserves the health of your hair but also ensures a sleek and silky finish.
Who does a silk press work best for? Who does it not work best for?
The decision to rock a silk press should be guided by how well it complements your lifestyle. While it’s a fantastic and adaptable choice for many, understanding the impact of factors like activity level and maintenance preferences is crucial to ensuring satisfaction with the results, whether in a salon or home. People who should consider include:
- Anyone Seeking a Sleek Blowout Look: The beauty of a silk press lies in its universal appeal. Anyone can confidently rock this hairstyle, and the results are bound to be stunning, regardless of hair type or texture.
- Low Maintenance Enthusiasts: A silk press is ideal for those who prefer a hairstyle requiring minimal upkeep. Its longevity and adaptability make it a convenient option for those seeking a stylish yet hassle-free look.
Who Does a Silk Press Not Work Best For?
While a silk press is a versatile option, certain lifestyle factors should be considered when deciding whether it’s the right choice for you. People with active lifestyles who sweat frequently might find that a silk press doesn’t last as long as desired. The exposure to moisture and heat can impact the longevity of the style.
Will you be visiting a silk press salon this season? Learn more about the difference between a silk press and a blowout here.
While the summer sun takes its toll on my curls, winter can be brutal. The cold, dry winter air and indoor heating – not to mention reduced sebum production – can leave curls downright parched. And that doesn’t even count any coloring, highlighting, flat ironing, or other things you do to your hair.
Dry curls can break more easily and lose their spring. That’s why deep conditioners are such a staple for curly girls. But a good hair masque can be pricey. Some can run $40 or more for an 8-ounce jar! While some of these expensive deep conditioners are incredible, many won’t break the bank, loaded with quality butters and oils.
Here are 24 priced at $17 or less – all loaded with quality butter and oils.
Note: If you want to splurge on a more expensive deep conditioner but want to try it before you buy, many are available in sample-size packets for just a few bucks. Depending on the length of your hair, you may be able to stretch that sample for multiple uses.
1. Mielle Organics Moisture RX Hawaiian Ginger Moisturizing Overnight Conditioner ($9.99)
Not all conditioners are formulated to be left on overnight. But this powerhouse is infused with avocado oil, shea butter, coconut oil, and ginger. Apply it to your hair, work from ends to the root, apply a shower cap, and rinse out in the morning before you shampoo.
2. Shea Moisture Raw Shea Butter Deep Treatment Masque ($12.99)
This masque has been a regular NaturallyCurly’s Best of the Best list of top deep conditioners. It provides a mega dose of moisture, making it great for dry or damaged hair. It features mineral-rich sea kelp, argan oil, and shea butter.Other great deep conditioners from SheaMoisture include Jamaican Black Castor Oil Strengthen, Grow & Restore Treatment Masque and SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Hair Masque.
3. Mielle Organics Babassu Oil & Mint Deep Conditioner ($13.99)
Another favorite, this deep conditioner from Mielle Organics offers protein and moisture for curlies needing to re-strengthen their hair. It features babassu, an Amazonian palm fruit, plus mint oil which leaves a refreshing tingly feel. It’s great for all textures.
4. Mixed Chicks Deep Conditioner ($14.99)
Mixed Chicks Deep Conditioner has been a staple in many curlies’ cabinets for years. This is a very thick, moisturizing deep conditioner that works well for both waves and curls. It hydrates, softens, and smoothes your curls.
5. GROSECRETS 10-MINUTE MASK ($8.99)
This deep treatment is infused with a mix of argan oil, shea butter, olive oil, keratin, and coconut oil. It revitalizes and strengthens dull, dry hair.
6. DESIGN ESSENTIALS WASH DAY DEEP MOISTURE MASQUE ($15.99)
This deeply penetrating moisture treatment rebuilds and strengthens the hair with almond, avocado, and sunflower oils. It’s creamy with plenty of slip, making it great for coily hair types.
7. Taliah Waajid Repair & Restore Hair Strengthening Treatment Masque
This masque contains shea butter and honey to replenish your hair’s moisture, plus a banana to repair damage and strengthen each curl. It has a rich, creamy consistency and a lovely light scent. It’s great for type 3 and 4 hair.
8. Eden BodyWorks Jojoba Monoi Deep Conditioner ($9.29)
This is one of my favorite deep conditioners. It’s rich and creamy, easy to apply, and it instantly melts all the dryness out of my hair. Plus, it’s under $10. Featuring jojoba oil, it’s suitable for any hair type.
Eden BodyWorks also has a couple of newer deep conditioners that are equally affordable and amazing: the Almond Marshmallow Split End Repair Masque and the Hibiscus Honey Hydration Custard.
9. Sashapure Restorative Conditioning Masque
A hair masque that’s affordable plus environmentally friendly? Yes, it’s possible! This masque from Sashapure features organic, wild-crafted ingredients, including the brand’s signature ingredient: certified Peruvian sacha inchi oil. It’s intensively moisturizing and has great slip, so you can also use it to detangle. Good for all hair types.
10. AUNT JACKIE”S COCONUT CREME RECIPES COCO REPAIR DEEP CONDITIONER ($9.19)
Whether the damage is from chronic dryness, over-processing with chemical straighteners or color, heat styling, braiding, or specific environmental conditions. Cover hair with a plastic cap and sit under a warm hooded dryer for 10 minutes as an intensive repair treatment. It’s especially good for 2c-4c textures.
Another standout deep conditioner from Aunt Jackie’s is Aunt Jackie’s Curls & Coils Flaxseed Recipes Fix My Hair Intensive Repair Conditioning Masque.
11. African Pride Moisture Miracle Moroccan Clay & Shea Butter Heat Activated Masque ($5.49)
At under $6, you really can’t go wrong with this Heat Activated Masque from African Pride. It removes impurities and product build-up while replenishing moisture, strengthening and softening the hair. It’s designed to be used with heat, so it’s great for low-porosity hair.
12. AS I AM HYDRATION ELATION INTENSIVE CONDITIONER ($15.99)
This superstar is packed with sugar cane, coconut, green tea, apple, lemon, Shea butter, and vitamin E, making it an incredibly potent conditioner that takes your hair’s moisture to the next level. It will smooth and align your cuticle layer while repairing weak areas and promoting shine. As I Am’s Restore & Repair Jamaican Black Castor Oil Moisturizing Masque Is another favorite.
13. AUSSIE 3-MINUTE MOIST DETANGLING DEEP CONDITIONER ($4.99)
Aussie 3 Minute Miracle Moist Detangling Deep Conditioner is one of the best deals. This hardworking hydration miracle absorbs quickly and has tons of slip. It is a staple for many Type 3 and Type 4s.
14. BELLA CURLS COCONUT OIL DEEP CONDITIONING MASQUE ($6.99)
Another ridiculously inexpensive hair masque, this Deep Conditioning Masque contains coconut oil to moisturize, soften and protect your hair. It also provides slip, so it can detangle your curls.
15. MAUI MOISTURE HEAL & HYDRATE SHEA BUTTER MASK ($8.99)
Here’s a reliable, affordable hair mask that you can likely find in any drugstore. This mask is ideal for dry or damaged hair with its blend of coconut oil, shea butter, and macadamia oils. It’s versatile, too — it can even be used as a leave-in treatment for extra-thirsty curls. Other Maui Moisture deep conditioners include the Detoxifying + Volcanic Ash Scalp Care Mask and the Strength & Anti-Breakage Agave Hair Mask.
15. CANTU SHEA BUTTER DEEP TREATMENT MASQUE ($6.99)
This NaturallyCurly Best of the Best winner penetrates deep into the hair shaft for an intense treatment to repair and replenish over-processed, damaged hair. It’s made with pure shea butter. And at less than $7, it’s a bargain!
16. ApHogee Curlific! Texture Treatment ($8.99)
Curlific! Texture Treatment restores elasticity and life to damaged, textured hair. It helps eliminate hair loss due to breaks and splits.
17. ZOTOS PROFESSIONAL ALL ABOUT CURLS DIVINE TREATMENT ($11.99)
This intense treatment – developed with input from NaturallyCurly editors – drenches extra-thirsty curls with rich moisture for glorious results. Use once or twice weekly to create shiny, soft curls.
18. TRESEMME EXPERT SELECTION INSTANT RECOVER MASK REPAIR & PROTECT ($9.25)
This luscious treatment is designed to repair seven types of damage – brushing, blow-drying, bleaching, coloring, curling, flat-ironing, and braiding – with each use. Formulated with Biotin, it treats visible damage instantly, strengthening against breakage, so you can keep styling. The mask is also available in single-use sachets.
19. PANTENE PRO-V MIRACLE RESCUE HAIR REVIVAL MASK ($8.39)
Over the years, Pantene has become known for affordable hair treatments. This thick, rich mask deeply nourishes and conditions dry hair, leaving it soft and smooth after every treatment. It coats every strand with the power of hydrating nutrients made to improve hair health and add shine.
20. CURLS BLUEBERRY BLISS REPARATIVE HAIR MASK ($15.99)
Formulated with certified organic Blueberry Extract, Aloe Leaf Juice, and Chamomile, this mask is a deep penetrating, intensive treatment that softens, detangles, and hydrates. Plus, it smells delicious!
21. KRISTIN ESS STRAND STRENGTHENING RECONSTRUCTIVE MOISTURE MASK ($15)
This luxurious deep conditioner quenches curls and coils. In addition to moisturizing tresses, it has great slip for detangling.
22. ANDREW FITSIMONS FANTASY CURLS NOURISHING MASK($16)
This mask from Andrew Fitsmons – a Stylist to the Stars – feeds curls with an enriching moisture treatment formulated with Shea and Avocado Butter. It also contains Castor Oil to promote hair growth. For Type 3s and Type 4s.
23. ORS HAIRESTORE HAIR MAYONNAISE ($10.99)
This deep conditioning, protein-rich treatment is an oldy but a goodie. It moisturizes and helps strengthen damaged, weak and over-processed hair with hair-nourishing herbs, Olive Oil, Egg Protein, and Wheat Germ Oil.
24. The Mane Choice Exotic Cool Laid Fresh Mango & Passion Fruit Mask ($16.99)
Infused with natural fruit extracts to nourish the hair and scalp, this scrumptious deep conditioner conditions and softens curly and coily textures. It also contains nourishing ingredients such as aloe leaf juice, coconut oil, shea butter, and biotin.
Have you tried one before? Please share your favorite with us in the comments!
This article was updated in 2023 to replace discontinued products.
Monii was born out of the founder’s challenge like all good ideas. For Mona Patel, inspiration hit on a cold November day when she was air-drying her long, thick hair. Her sweater was soaked.
“The idea just came to me,” says Patel. It’s a pet peeve of mine when wet hair drips on my clothing. I can’t sit around in wet damp clothing.”
So she grabbed an old cotton burp cloth she had saved from her children and threw it over her shoulders, securing it with a safety pin. She asked her husband to take a photo and began her journey to create the ideal product to let people air dry their hair without drenching themselves.
This was Patel’s first entrepreneurial endeavor. As a CPA with a degree in Accounting, she worked at companies like Deloitte and Fannie Mae for nearly two decades. But her background made her a professional problem solver. With Monii, Patel wanted to solve the common problem thousands face when they try to step out of the shower – especially textured-haired women.
She launched in October 2022, two and a half years after inspiration hit.
Unlike the typical terry-cloth towels that fall off the shoulders or hair turbans that can be uncomfortable and can pull the hair, Monii is crafted to be water-absorbent, secure, comfortable, and even fashionable. It has a terry cotton liner topped by a satin outer layer. In addition to absorbing drips from wet hair, the Monii protects skin and clothing when putting on makeup, using styling appliances, or coloring your hair.
Monii is now available in eight styles, including six colors and two white-satin bridal versions with rhinestones and pearls. Prices range from $48 to $120.
How did Monii evolve from a burp cloth to a stylish cape:
The idea was to create something that could drape over the shoulders, stay in place, and absorb the water. I didn’t even know how to sew.
Over Thanksgiving, My cousin and I went to Joann’s to buy cotton terry fabric. We created a pattern, and she sewed the prototype. I used it and said, ‘This is it!’
Then I had to figure out the whole industry. I had to do a lot of research. My network didn’t include anyone who could help me. By heart, I am a problem solver. The Monii has been revised a dozen times.
The idea to use satin came from a good friend with curly hair. She said, ‘You know Mona, satin is good for black women. If you incorporate satin, you‘ll be making a product for a lot more people.’”
I also wanted to provide other colors besides black. It was intended to be functional – not a fashion statement – but it was something beautiful. People said, “I can wear this out on the street.”
We’re getting interest from stylists. When doing a client’s hair, The Monii makes it so much easier to comb. It doesn’t get caught in the fibers of the terry cloth.
How does the Monii compete with other products on the market, and how are you getting the word out?
In my mind, the Monii isn’t replacing anything out there. It’s truly a market disruptor. We’re not trying to compete with a towel or a cape. They are water-repellent. These are water absorbent. There hasn’t been anything revolutionary in the getting-ready market.
When people get it and use it and love it. They tell their friends about it.
Now I’m getting in front of people. I’m participating in holiday gift shows and shows. I let them touch it, feel it, and see the quality.
You didn’t create it for curly girls; that is your biggest market. Did that surprise you?
Yes. I didn’t anticipate it in the beginning. I was thinking about my pain point. However, the curly hair community is very passionate about their hair. They hate water dripping on their neck. They tell me it has become a staple in their life.
I’m also getting a great response from curly hair stylists. But most of the feedback has come from the curly community and how much they hate water dripping on their neck. They tell me it has become a staple in their life.
Will you be shopping the Monii this season? Let us know in the comments.
Is your part widening? Have you noticed more hair in the shower drain? Is your hairline receding? You’re not alone. About 50 percent of women battle some level of hair loss during their lifetime. Causes include hormones, stress, genetics, dieting, and illnesses. August marks Hair Loss Awareness Month (HLAM), and it is an ideal time to look at the growing number of hair growth products that address thinning hair and hair loss.
If your curls are thinning, don’t despair. There are a growing number of products available to help stimulate hair growth and to prevent breakage. While some are topical, others are taken internally. There are a wide range of serums, patches and treatments, some loaded with natural ingredients as well as prescription-strength formulas.
Hair Growth Vitamins
Hair La Vie Clinical Formula Hair Vitamins
Hair La Vie® Clinical Formula is a supplement that promotes healthy hair using the power of total body nutrition to promote healthy and natural hair growth. They contain such ingredients as saw palmetto berry extract, Hydrolyzed Collagen, TocoGaiaTM 20% (P) Palm Fruit Extract, biotin, Reishi Mushroom Fruit Body Extract and Amla Fruit Extract.
Bounce Curl Vegan Collagen Boosting Hair & Skin Gummies
Bounce Curl Vegan Collagen Boosting Hair & Skin Gummies are vitamins that help support both hair and skin. While most gummies have collagen ingredients derived from animals, Bounce Curl uses a carefully selected vegan, plant-derived ingredient complex that can assist with collagen production. They can help encourage healthier skin, stronger and longer hair,
Prose Root Source Custom Hair Supplements
Prose Root Source™ supplements provide natural and powerful ingredients known to soothe the scalp and to stimulate hair growth*. The first capsule is customized with a blend of ingredients known to rebalance your scalp, creating a strong foundation for growth. The other stimulates the hair bulb with our natural PureCatalyst™ complex , for faster growth and less shedding.
Nutrafol Women Hair Growth Nutraceutical
THis daily hair growth supplement is made for women 18-44 who are experiencing signs of hair thinning. Physician-formulated with natural ingredients to target root causes of thinning such as stress, lifestyle and nutrition, our award-winning formula results in faster-growing, thicker, fuller, stronger hair. According to Nutrafol, 84 percent of people saw less shedding after six months.
Olly Undeniable Beauty Vitamins
These delicious gummies are packed with a blend of Biotin, Vitamin C,E and keratin to keep your hair and nails in tip-top shape, and you shining bright,
Weem Hair Vitamin Gummies
Neem’s plant-based, multi-taskingHair Skin, and Nail Gummies use a combination of clinically-tested, vegan ingredients that work in tandem to help support a healthy and balanced follicular ecosystem while soothing the scalp and revitalizing hair roots. They contain such ingredients as biotin and folic acid as well as vitamins B-5, 6, and 12 to help support your body’s production of keratin and collagen. Vitamins A, C, and E work to neutralize follicle-damaging free radicals.
Keraviatin Hair and Scalp Health Supplement
Keranique Hair & Scalp Supplement contains nature’s most vital and powerful nutrients that your scalp needs to grow stronger, longer, shinier hair. Its premium, powerful blend of vitamins, minerals and nutrients supports beauty from within to help promote hair strength & supports scalp health. The Keraviatin10 complex helps promote hair strength & supports scalp health. Helps improve hair strength, shine, texture & softness
Mane Choice Manetabolism Plus Healthy Hair Vitamin
Manetabolism Plus is a multivitamin formulated to promote healthy looking hair, nails, and skin. A complete formula that can also serve as a multivitamin to aid in a healthier nutritional intake.
Hair Growth Serums
Mielle Organics Rosemary Mint Rosemary Mint Scalp & Hair Strengthening Oil
This best-selling hair scalp oil has won the Best of the Best Award for Best Hair Growth Product, as voted by the NaturallyCurly community, for the last two years. The Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil is a multi-use product that can be applied to soothe and nourish the scalp, as a hot oil deep treatment, or as a split end treatment.
Stripes The Root of it – Ectoine Calming & Thickening Scalp Serum
Created by Naomi Watts, Stripes strives to achieve her vision for a world where menopause is a natural phase of life and not a taboo topic. This hydrating scalp serum improves hair thickness and density, soothes and moisturizes the scalp, revitalizes mature hair and leaves hair looking shinier and fuller.
The Ordinary Multi-Peptide Serum for Hair Density
Thi lightweight serum stimulates fuller, healthier-looking hair. It contains such ingredients as Redensyl (Givaudan), which targets stem cells and human fibroblasts from the derma papilla to improve hair density, Procapil (Sederma Inc.) which Increases blood flow in the scalp, and -Baicapil (Provital): Increases the look of hair density.
UZIMA UKUAJI Blooming Serum
This award winning* scalp serum is a unique multidimensional light emulsion full of actives that help reduce inflammation and itching, making the scalp less sensitive over time. It helps maintain the scalp microbiome to balance oil production and encourage stronger hair anchoring for less shedding and improved hair density.
Hair Thickness Maximizer Biotin Hair Growth Serum
This biotin serum is designed to revitalize, strengthen, and protect. In addition to biotin, it contains Vitamin E, Hydrolyzed Wheat Protein, and Hydrolyzed Soy Protein.
Grow Gorgeous Original Hair Density Serum
Grow Gorgeous Hair Density Serum is a unique formula that works to improve volume and fullness as well as promote healthy hair. Organic pea sprout extract and Chinese skullcap, soy, and wheat sprouts all stimulate roots visibly creating denser, thicker and healthier-looking hair. Key ingredients include Caffeine, Hyaluronic Acid, Organic Pea Sprout Extract and Chinese Skullcap,
Nutrafol Hair Serum
Nutrafol’s lightweight hair serum with patent-pending Ashwagandha Exosomes to support visibly thicker, stronger hair in as little as 90 days. This fast-absorbing, first-of-its-kind formula contains such natural ingredients as red ginseng, capixyl and Centella Asiatica.
Better Not Younger Thickening Hair Patches
These are the first and only patent-pending hydrogel hairline patch with sustained-release technology, formulated to enhance hair density and thickness of your hairline and temples. Take just 15 minutes every other day and never stop growing!
Minoxidil Treatments
Women’s ROGAINE® 2% Minoxidil Solution
ROGAINE® is the #1 Dermatologist Recommended hair regrowth treatment. When you use Women’s ROGAINE® Solution every day, you can revive hair follicles to regrow thicker, fuller, younger-looking hair.
Nioxin 2% Minoxidil Hair Regrowth Treatment
The Nioxin Hair Regrowth Treatment contains 2% Minoxidil. Minoxidil is the only ingredient clinically proven to effectively help hair regrowth in women and is the only medicine available to treat female pattern baldness.This hair regrowth treatment for women is suitable to treat multiple hair types, including curly hair and those who have curly hair fall.This treatment will last you 30 days. A colorless liquid medication proven to help regrow hair, designed to be used only on the top of the scalp.
Hair Growth Collections
Shapiro MD Women Women’s Regrowth Kit
The Shapiro MD Women’s Regrowth Kit includes shampoo, conditioner, and leave-in foam that contain natural botanical compounds that have been shown to fight the effects of DHT, the hormone linked to hair loss. Additionally, these compounds are storehouses of antioxidants, which help minimize the damage caused by regular heat styling, extreme weather and other environmental stressors. The system also includes a serum containing 2% minoxidil, an ingredient that’s been clinically proven to help women regrow hair.
Zotos Nutri-ox Thinning Hair system
Zotos Professional just relaunched Nutri-Ox, a three-step system for thinning hair that promotes thicker, fuller looking hair in just one week. The Nutri-Ox® 3-Step System for Thinning Hair including the Gentle Shampoo, Fortifying Conditioner, and Densifying Tonic is now available on Amazon.com as well as in-store at Sally Beauty and online at SallyBeauty.com.
The system has been scientifically formulated to strengthen hair, making it 3.8x more resistant to breakage in just one treatment/use.
Hers Triple Threat Shampoo
Hers Triple Threat Shampoo helps control hair shedding by strengthening and moisturizing hair with biotin, saw palmetto and pumpkin seed oil. It is formulated to wash away excess sebum because too much on the scalp can shrink hair follicles and lead to hair loss and shedding.
Liaison Growth Bond 3-Step System
Liaison’s Hair Bond 3-Step System helps reactivate hair roots to regrow thinning hairlines while providing essential nutrients to hair follicles for a stronger, healthier look. The Shampoo, Conditioner, and Spray contain a combination of three unique Growth Bond Complex formulas with the essential nutrients and peptides to reinvigorate your roots while protecting your hair from harmful free radicals to better strengthen and thicken every strand.
MONAT’s IR Clinical™ Collection
The collection includes IR Clinical™ Shampoo, Conditioner and Hair Thinning Defense Scalp Serum. The products were developed in collaboration with a world-renowned expert in hair and scalp science, this lightweight, non-greasy serum is proven to help boost hair growth, immediately reduce breakage, and has shown noticeable results of thicker, fuller-looking hair.
Bondi Boost HG Anti Hair Loss Trio
Supercharge your roots with this trio, which is packed with Bondi Boost’s signature complex (Rosemary, Peppermint, Saw Palmetto and Stinging Nettle. The trio includes HG Shampoo, BondiBoost HG Conditioner and BondiBoost Intensive Spray.
Vegamour Gro Essentials KIt
Formulated for thinning, lackluster hair, Vegamour’s hair serum uses clinically-tested, plant-based phyto actives to improve overall hair wellness, soothing the scalp and increasing the appearance of hair density and thickness. Additionally, the Karmatin™ infused shampoo and conditioner work to fortify strands and replenish shine root to tip. Color-safe and formulated with clean, vegan ingredients.
Hair Growth Tools
Act+Acre Dermaroller Hair System
Act+Acre’s Stem Cell Serum harnesses the power of plant cell culture technology, using Swiss Apple Stem Cells. This particular composition rich in phytonutrients leads to incredible longevity properties, revitalizing hair stem cells to restore scalp balance.
The Dermaroller (0.25 mm needle length) creates microchannels on the scalp to increase topical treatment absorption and promote hair follicle health to support natural hair regrowth.
Bondi Boost Scalp Therapy Brush
The Scalp Therapy Brush stimulates the scalp and exfoliates build-up from styling products, excess sebum oil and impurities , which promotes a friendly environment for healthy hair growth.
Stimuroller+Hair Micro-Needle Hair Stimulation System
StimuROLLER’s 540 titanium needles painlessly glide over your skin creating micro punctures that signal your skin to produce collagen and elastin. The roller enhances the absorption of topically applied products after your StimuROLLER treatment by as much as 20 times, compared to applying products by hand due to the needles aiding in opening micro-channels in the skin.
Breo Scalp Mini Pro Massager Silver with Base
With its innovative 96 contact points for accuracy and a unique centrifugal rotation, Scalp mini Pro maximizes the benefits of at-home massage with targeted massage patterns made specifically for the scalp and aligns it with the powerful 820-nanometer infrared setting. The food-grade-silicone-made contact points not only bring you maximum safety but also a balanced pressure.
Laduora DUO 4-in-1 Pod Based Scalp & Hair Care Device
The DUO is an innovative beauty device featuring the latest dermal technologies – Sonic vibration (gentle scalp massage), Therapeutic warmth, Red Light Therapy, and Electrical stimulation (e-stim) to stimulate the scalp with a tingly blissful sensation while providing an effective circulation boost; together with the DUO Pod to deliver the purest ingredients to your hair effortlessly, leaving every strand of your hair rejuvenated and scalp nourished in seconds.
