SheaMoisture, a curly staple for his haircare products, has expanded into makeup.
Momolu, a “Project Runway” All-Star who was awarded as “fan favorite” and finished the Bravo hit show’s fifth season as first runner-up, will debut her sophisticated and military-inspired “Urban Coup” collection at Fashion Week. The collection pays tribute to the increasing strength and precision of women’s wear in the fashion industry, and will present a parade of fresh cuts and silhouettes to compliment the modern woman’s lifestyle.
“A Better Way to Beautiful” launches this spring exclusively at Target stores. The makeup is shea butter-based with certified organic and natural ingredients, and features palettes in two sizes that may be customized. The paraben-free collection includes cc cream, lip stain, lip gloss, wet/dry eye shadow, mineral blush and other offerings, with a range of on-trend vibrant, classic and nude shades that suit all skin tones.
“I can’t think of a more authentic brand to help bring about my vision for the fall/winter 2014 collection. SheaMoisture’s celebration of community, culture and dedication to global beauty and wellness inspires me tremendously as an artist, as a woman and as a Liberian. I am honored to have their continued support,” says designer Momolu.
NaturallyCurly’s Co-Founder Michelle Breyer feels that “with enormous brand equity among consumers (they won numerous Editor’s Choice and Best of the BestAwards on TextureMedia”> it’s brilliant to launch a makeup line now.”
Breyer blogged that “at this rate, expect the SheaMoisture empire to continue to grow and confound the largest players in the beauty industry, giving the Goliaths a run for their money.”
